Lending Science DM

Role Description As a Sr. Graphic Designer, you’ll have the opportunity to shape how brands are seen and experienced across channels. You’ll design with impact, collaborate with smart teammates, and push creative boundaries while staying grounded in what drives response. In this role, you will: - Design compelling, on-brand direct mail campaigns that grab attention and motivate response. - Develop visual assets for additional channels such as email, digital advertising, and social media, to ensure a cohesive and integrated brand experience. - Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns that align with business objectives and target audience insights. - Translate marketing strategies into clear, effective, and visually appealing layouts that break through the clutter, maximize response, & drive conversion rates for our clients. - Present creative concepts with recommendations to internal and external clients, including creative rationales for design choices and its expected impact on performance. - Prepare and deliver print-ready and digital files, ensuring accuracy, quality, and consistency across all channels and formats. - Stay current with design trends, direct mail innovations, and emerging technologies to continually elevate creative. - Test and iterate designs based on performance analytics and feedback, optimizing for audience engagement and conversion. - Maintain organized creative files, templates, and documentation of design processes and workflows. - Review final productions for errors and ensure the final material reflects the specifications received. Qualifications - Bachelor’s degree in Graphic Design, Visual Communications, or a related field (or equivalent professional experience). - 10+ years of experience in graphic design, with a strong portfolio showcasing direct mail, print production skills, and multichannel campaign work (DM, EM, Landing Pages, Display Ads). - Experience in data-driven design and personalized direct mail tactics and testing. - Expert in Adobe Creative Suite (InDesign, Photoshop, Illustrator); experience with email and digital ad platforms a plus (Figma, Designmodo, After Effects, or Basic HTML); must also be proficient in Microsoft Office (PPT, Word, Excel). - Strong understanding of principles of layout, typography, color theory, and print production processes. - Excellent communication and collaboration skills; ability to work effectively with cross-functional teams, and present to Senior Leadership and clients. - Demonstrated creativity, originality, and a strategic approach to solving marketing challenges through design. - Self-motivated, curious, detail-oriented, brand steward, and able to manage multiple projects and deadlines in a fast-paced environment. - Knowledge of HTML/CSS or email design best practices. - Knowledge of UX design best practices. - Strong conceptual thinker with the ability to bring fresh ideas to traditional and digital formats, and experience with competitor research. - Ability to adapt to feedback and provide art direction to vendors or freelance design partners. - Demonstrated experience with light copywriting (headlines, taglines, call-to-action phrases, etc.). Benefits - Base salary $115,000-$125,000, plus benefits, opportunity for bonus, and a remote work environment. - Comprehensive benefits program including Medical, Dental, Vision. - 401k with matching. - Flexible PTO. - Short and Long Term Disability. - Unique opportunity to become an Employee Owner through our ESOP program!

What you'll do Lending Science DM is seeking an experienced in-house Digital Marketing Manager to own and scale performance marketing for our financial services and insurance businesses and join our dynamic, remote-first team. This role is responsible for end-to-end digital acquisition strategy and execution, with heavy emphasis on high-quality form submissions and inbound call generation, supported by a robust email marketing and audience strategy across regulated financial and insurance products. The ideal candidate combines strategic leadership with hands-on execution, has experience in regulated verticals, and has directly marketed products such as personal loans, debt consolidation, auto, mortgage, Medicare Advantage, life insurance, property & casualty insurance, and similar offerings. This role owns the acquisition funnel from media planning and buying through landing page optimization, call tracking, remarketing, reporting, analysis, and budget management. This is an exciting opportunity to work with a growing company that is a leader in the direct marketing industry as we expand into the digital marketing landscape. The Digital Marketing Manager will work directly with our teams to influence strategy and grow our digital marketing business. Our remote-first nature requires that the ideal candidate is capable of being extremely organized and comfortable working with distributed teams. - Performance Marketing Strategy & Execution - - Develop and execute digital marketing strategy for financial services and insurance lead generation. - Execute an integrated digital marketing strategy across paid media, email, remarketing, and owned audiences. - Align acquisition, retention, and re-engagement strategies to maximize lifetime value and lead quality. - Own consumer acquisition performance end-to-end, aligning channel strategy with lead quality, compliance constraints, and downstream outcomes. - Define KPIs, testing strategy, and scaling plans across all channels and products. - Paid Media Execution (hands-on, in-house) - - Plan, launch, optimize, and scale campaigns across: - - Google Ads (search, performance max, display, YouTube as appropriate) - Meta Ads (Facebook, Instagram) - Supplemental platforms as needed (Microsoft Ads, programmatic, etc.) - Optimize campaigns for both form submission and inbound calls - Manage keyword strategy audience targeting, creative testing, bidding, and pacing - Oversee media buying across search, social, radio, and television, ensuring accountability and ROI - Email Marketing & Audience Strategy - - Own email campaign strategy and execution across the lifecycle, including: - - Lead nurturing and Follow-Up - Callback and abandoned form programs - Re-engagement, retention and cross sell - Build and optimize compliance-ready automation workflows by product and lifecycle stage - Lead audience development strategy, including first party lead lists, database segments, site and call-intent audiences, remarketing and suppression logic - Forms & Call-Driven Lead Generation - - Own acquisition across forms and inbound calls - Optimize call focused campaigns, extensions, routing and attribution - Partner closely with sales, account management and technology teams to improve lead handling and conversion - Media Buying - - Manage and optimize media buying budgets across search, social, email-supported efforts, radio, and television - Coordinate with vendors and internal stakeholders while maintaining strict performance accountability - Website, Analytics & Optimization - - Consult on marketing websites and landing pages, focusing on conversion, optimization, messaging, trust signals, disclosures, and compliance - Own performance measurement across paid media and email, including Google Analytics (GA4), Google Tag Manager (GTM), call tracking, and offline conversion imports - Deliver clear, executive-ready reporting tied to outcomes - Budget Ownership & Forecasting - - Own and manage the digital marketing budget - Forecast lead, call, CPA/CPA, and scaling scenarios - Continuously reallocate spend based on performance and lead quality - Analyze campaign performance data to continuously optimize for ROI and efficiency. - Collaborate with internal teams to ensure alignment with overall marketing goals and strategies. - Manage budgets effectively, ensuring optimal allocation of resources to achieve lead generation targets. - Stay updated with industry trends, platform updates, and best practices to maintain a competitive edge while meeting all compliance requirements. Who You Are - 5+ years of hands-on performance marketing experience in financial services and/or insurance - Direct experience with: - - o Medicare Advantage, Life Insurance, Property and Casualty, Insurtech - o Mortgage and lending products, Fintech - Proven success driving form fills, inbound calls, and email-driven conversion - Experience building and activating first-party audiences - Deep familiarity with compliance considerations for financial service and insurance marketing - Demonstrated use of a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc.) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals. - Must have experience buying media on a CPC, CPM, CPA/CPL basis - Self-starter with the ability to work independently. - Demonstrated ability to generate quality leads and calls internally through media buying strategies while staying within a constrained budget. - Excellent campaign execution skills with a knack for making data-driven decisions. - Exceptional negotiation and relationship-building skills. - Strong communication and teamwork abilities. - Bachelor's degree in Marketing, Business, or a related field is preferred. What Success Looks Like: - A scalable, compliant acquisition engine supported by strong search, display, email and audience foundations - Predicable lead and call volume with improved efficiency - A well-segmented, high-performing search, display, and email program that materially improves conversion and retention - Clear visibility into performance across, paid, owned, and remarketing channels What We Offer: - Competitive compensation package based on experience, divisional growth, and more - Comprehensive benefits program including Medical, Dental, Vision - 401k with matching - Flexible PTO - Short and Long Term Disability - Participation in Lending Science's ESOP Plan