Role Description We are looking for a forward-thinking search strategist who understands that traditional SEO is evolving into AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). In this role, you will own the organic visibility of our new academic programs and localized search presence for our regional clinics. The ideal professional is autonomous, highly proactive, and comfortable working from data instead of waiting for instructions. Success in this role depends on the ability to identify content gaps, traffic drops, and high-intent opportunities, then recommend the exact actions needed to improve performance. Responsibilities - Conduct deep keyword and topic cluster research for high-intent graduate student queries and local naturopathic patient searches. - Write highly converting, SEO-optimized landing pages, program descriptions, and blog content tailored to both education and healthcare audiences. - Optimize the organization’s digital footprint so the university is cited accurately by AI search engines such as ChatGPT, Perplexity, and Google SGE. - Audit and optimize local SEO performance, including Google Business Profiles, for clinic operations. - Monitor organic traffic and content performance, identify declines or missed opportunities, and proactively recommend new content, rewrites, or on-page improvements. - Collaborate closely with the Lead Strategist to prioritize and execute the highest-impact organic growth initiatives. - Deep expertise in modern SEO and GEO tools such as Ahrefs, Semrush, and Google Search Console. - Exceptional long-form and short-form copywriting skills, ideally within healthcare, higher education, or similarly trust-driven industries. - Proven ability to use AI tools to support research, strategy development, and execution. - Familiarity with EOS, L10 meetings, and Agile marketing project management; willingness to learn is acceptable for candidates without prior direct exposure. - Strong analytical thinking, attention to detail, and comfort turning performance data into actionable recommendations. - Autonomous but collaborative working style, with the confidence to self-direct while partnering effectively with stakeholders. Qualifications - Experience working with higher education, healthcare, or multi-location service brands. - Hands-on experience with local SEO for clinics, practices, or regional business profiles. - Familiarity with internal linking strategy, topical authority development, and conversion-oriented UX copy. Requirements - Flexible part-time engagement of approximately 20 hours per week. - Fully remote collaboration. - Opportunity to shape a modern organic growth strategy across both education and healthcare verticals. - High ownership and direct impact on visibility, traffic, and lead generation.

Role Description Nature Heart steht für hochwertige Gesundheits- und Naturprodukte mit dem Anspruch, Menschen auf ihrem Weg zu mehr Wohlbefinden zu begleiten. Als wachsendes E-Commerce-Unternehmen entwickeln wir innovative Produkte und suchen einen erfahrenen Health Copywriter (m/w/d), der unsere Markenbotschaft, Produktvorteile und wissenschaftlichen Hintergründe überzeugend und rechtssicher kommuniziert. Wenn Du komplexe Gesundheitsthemen verständlich erklären, verkaufsstarke Texte schreiben und regulatorische Anforderungen sicher berücksichtigen kannst, freuen wir uns auf Deine Bewerbung. Deine Aufgaben - Erstellung verkaufsstarker Produkttexte für Nahrungsergänzungsmittel und Gesundheitsprodukte - Entwicklung von Landing Pages und Sales Pages - Erstellung von Werbetexten für Online-Marketing-Kampagnen - Entwicklung von Advertorials, Ratgeberinhalten und gesundheitsbezogenen Fachtexten - Optimierung bestehender Inhalte hinsichtlich Conversion, SEO und GEO - Erstellung von Inhalten, die sowohl für Suchmaschinen als auch für KI-gestützte Such- und Antwortsysteme optimal aufbereitet sind - Recherche relevanter Gesundheitsthemen, Inhaltsstoffe und wissenschaftlicher Quellen - Enge Zusammenarbeit mit Marketing, Produktentwicklung und E-Commerce Health Claims & Compliance - Sicherstellung der Einhaltung der EU Health Claims Verordnung - Prüfung von Werbeaussagen auf regulatorische Konformität - Recherche wissenschaftlicher Studien und gesundheitsbezogener Informationen - Übersetzung komplexer Gesundheitsinformationen in verständliche und überzeugende Kundensprache - Unterstützung bei der Entwicklung rechtssicherer Marketing- und Produktkommunikation Qualifications - Mehrjährige Erfahrung als Copywriter, Werbetexter oder Content Specialist - Erfahrung im Bereich Gesundheit, Nahrungsergänzungsmittel, Naturheilkunde, OTC-Produkte oder Wellness - Fundierte Kenntnisse der EU Health Claims Verordnung - Verständnis für rechtssichere Kommunikation im Gesundheitsmarkt - Nachweisbare Erfahrung im E-Commerce und Direct-to-Consumer-Marketing - Sehr gutes Gespür für verkaufsstarke Texte und Conversion-Optimierung - Fähigkeit, wissenschaftliche Inhalte verständlich und überzeugend aufzubereiten - Exzellente Deutschkenntnisse in Wort und Schrift Requirements - Erfahrung mit Shopify und E-Commerce-Plattformen - Kenntnisse im Bereich SEO (Search Engine Optimization) - Kenntnisse im Bereich GEO (Generative Engine Optimization) zur Optimierung von Inhalten für KI-Suchsysteme wie ChatGPT, Claude, Gemini und Perplexity - Erfahrung mit Performance-Marketing und Werbeanzeigen - Verständnis für Zielgruppen im Gesundheits- und Nahrungsergänzungsmarkt Benefits - 100 % Remote-Arbeit - Unbefristete Vollzeitstelle - Flexible Arbeitszeiten - Direkte Zusammenarbeit mit Marketing und Geschäftsführung - Hohe Eigenverantwortung und Gestaltungsspielraum - Spannende Projekte im Bereich Gesundheit und E-Commerce - Langfristige Entwicklungsperspektive in einem wachsenden Unternehmen - Möglichkeit, die Content-Strategie von Nature Heart aktiv mitzugestalten Bewerbung Bitte sende uns: - Deinen Lebenslauf - Arbeitsproben oder Referenzen - Beispiele für Produkttexte, Landing Pages oder Werbekampagnen - Erfahrungen im Bereich Health Claims und Gesundheitskommunikation - Frühestmöglichen Eintrittstermin - Gehaltsvorstellung Das macht Dich erfolgreich bei Nature Heart Du kannst wissenschaftliche Inhalte verständlich erklären, überzeugende Werbetexte schreiben und gleichzeitig sicherstellen, dass alle Aussagen den regulatorischen Anforderungen im Gesundheitsbereich entsprechen. Du verstehst, wie moderne Gesundheitsmarken kommunizieren müssen, um sowohl Menschen als auch Suchmaschinen und KI-Systeme zu überzeugen.

Role Description We are looking for a creative Copywriter to write clear and concise copy for ads, publications, and websites. Your words will inform and engage target audiences. Our ideal candidate is a team-spirited, skilled, and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you. Please send us your resume together with 3 samples of your direct response copywriting. Please note: We will take into consideration further in the process only candidates with proven experience, who provided us with their work samples. Responsibilities: - Oversee, strategize, and deliver all copywriting and content tasks, including social media posts, email copy, landing pages, advertorials, Facebook Ads, video scripts, blog posts, product pages, and avatar research/creation. - Coordinate with our marketing and creative teams to streamline our design, ads, and video production processes. - Emphasis on marketing angles, ad copy creation, video scripts, and other tasks related to marketing and sales performance. - Write clear, attractive copy with a distinct voice. - Edit and proofread copy as needed. - Use direct response marketing principles. Qualifications - +1 year experience as a copywriter for e-commerce. - Direct response experience is required. - Able to craft compelling stories, angles, and influence readers to take action or buy a product. - Openness for new challenges. - Knowledge and experience of direct response marketing will be an advantage. - Excellent writing, editing, and proofreading skills. - Collaborative spirit. - Excellent time-management and organizational skills. Benefits - Independent contractor agreement. - Monthly Performance Bonus. - Health Insurance Reimbursement. - WFH Upgrade Allowance. - 17 Days Paid Time-Off. - 4 Company Wide Holidays. - 6 Country Holidays.

Role Description We are looking for a creative Copywriter to write clear and concise copy for ads, publications, and websites. Your words will inform and engage target audiences. Our ideal candidate is a team-spirited, skilled, and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you. Submit up to three writing samples (direct response marketing), so we can get an idea of your best work. Feel free to include links to your content or portfolio in your application. - Oversee, strategize, and deliver all copywriting and content tasks, including: - Social media posts - Email copy - Landing pages - Advertorials - Facebook Ads - Video Scripts - Blog posts - Product pages - Avatar research/creation - Coordinate with our marketing and creative teams to streamline design, ads, and video production processes. - Emphasis on marketing angles, ad copy creation, video scripts, and other tasks related to marketing and sales performance. - Write clear, attractive copy with a distinct voice. - Edit and proofread copy as needed. - Use direct response marketing principles. Qualifications - +1 year experience as a copywriter for e-commerce. - Direct response experience is required. - Able to craft compelling stories, angles, and influence readers to take action or buy a product. - Openness for new challenges. - Knowledge and experience of direct response marketing will be an advantage. - Excellent writing, editing, and proofreading skills. - Collaborative spirit. - Excellent time-management and organizational skills. Benefits - Independent contractor agreement. - Monthly Performance Bonus. - Health Insurance Reimbursement. - WFH Upgrade Allowance. - 17 Days Paid Time-Off. - 4 Company Wide Holidays. - 6 Country Holidays.