HHAeXchange

Role Description We are seeking a Customer Success Manager to join our growing team. This position will require residing in Pennsylvania or New Jersey. This role will serve as the point person for designated HHAeXchange clients. The Customer Success Manager will work with clients beginning in implementation and continuing in the live environment, consult on best practices for leveraging our SaaS solution and offer additional products/services when needed. This position will collect and measure key metrics in order to evaluate client success and business impact. The Customer Success Manager will focus on retaining and growing customer relationships. Essential Job Duties: - Build and maintain relationships with clients, understanding their needs and serving as primary point of contact for day-to-day operational items. - Ensure client retention through delivery of exceptional service and support. - Assist with challenging client requests or issue escalations as needed, working closely with appropriate teams to mitigate system issues and seek resolution. - Uncover the true business needs, pain points, and challenges that clients are facing, and understand the client's organizational landscape. - Ensure the timely and successful delivery of solutions according to customer needs and objectives, meeting and exceeding agreed-upon customer satisfaction goals. - Partner cross-functionally with product to ensure the continued success of clients and provide insightful feedback from client interactions to leadership. - Maintain weekly communication with assigned clients and document health of clients in weekly status reporting and quarterly client reviews. - Regularly travel to client sites, conferences, and industry events to represent the company, engage with stakeholders, and ensure the successful execution of projects and business objectives. - Lead tailored product demonstrations to show the value of additional HHAeXchange solutions. - Remain updated on industry knowledge, risks and opportunities and build expertise in HHAeXchange's products and offerings. - Develop trusted advisor relationships with key accounts, customer stakeholders, offering on-site guidance as required. - Collaborate with sales team to identify and grow opportunities within the market. - Address gaps in implementation, services, support and/or client needs. - Manage a set of KPIs to drive increased customer satisfaction including support metrics, turnaround times, ticket backlog volumes, etc. Requirements - Bachelor’s degree required. - 3+ years of client service experience required. - Experience with healthcare/homecare industry preferred and/or experience with SaaS platforms/operational software preferred. - Experience with a partner ecosystem preferred. - Excellent verbal, written, and interpersonal communication skills. - Strong client relationship management skills with the ability to creatively solve problems to meet client needs. - Collaborative and self-motivated, with the ability to work independently in a dynamic, fast-paced environment. - Detail-oriented with the ability to complete tasks thoroughly, accurately, and in a timely manner. - Strong organizational, project management, and multitasking skills, with the ability to manage multiple high-priority tasks. - Ability to effectively manage high-pressure situations and comfortably handle conflict resolution scenarios. - Proficiency in Salesforce and MS Office Suite. - Negotiation skills at all management levels with a high measure of authority in critical situations. - Excellent presentation and product demonstration skills, with the ability to engage and work effectively with diverse audiences and stakeholders. - Strong problem-solving and analytical skills. - Demonstrated understanding of the healthcare industry, with specific understanding of home-based care preferred. - Passion for customer satisfaction with a great desire to succeed. Benefits - Competitive health plans. - Paid time-off. - Company paid holidays. - 401K retirement program with a Company elected match. - Other company sponsored programs. Travel Requirements - Travel 10-25%, including overnight travel.

• Build and maintain relationships with clients, understanding their needs and serving as primary point of contact for day-to-day operational items • Ensure client retention through delivery of exceptional service and support • Assist with challenging client requests or issue escalations as needed • Uncover the true business needs, pain points, and challenges that clients are facing • Ensure the timely and successful delivery of solutions according to customer needs and objectives • Partner cross-functionally with product to ensure the continued success of clients and provide insightful feedback from client interactions to leadership • Maintain weekly communication with assigned clients and document the health of clients in weekly status reporting and quarterly client reviews • Regularly travel to client sites, conferences, and industry events to represent the company • Lead tailored product demonstrations to show the value of additional HHAeXchange solutions • Remain updated on industry knowledge, risks and opportunities and build expertise in HHAeXchange's products and offerings • Develop trusted advisor relationships with key accounts, customer stakeholders, offering on-site guidance as required • Collaborate with the sales team to identify and grow opportunities within the market • Address gaps in implementation, services, support and or/client needs • Manage a set of KPIs to drive increased customer satisfaction

• Responsible for successful design, integration, configuration, and delivery of technical solutions to customers • Deploy new & existing capabilities and solutions to providers, payers, states, and partners • Facilitate seamless data exchange across the homecare ecosystem delivering the right information to the right people at the right time • Establish project plans and communicate status updates • Develop and test the solution, troubleshoot and solution iteration throughout the project lifecycle • Ensure that technical solutions meet client expectations and drive improved performance

• Develop, maintain, and enhance backend services, APIs, and integrations supporting caregiver platform capabilities. • Contribute to the design and implementation of scalable, secure, reliable, and high-performing technical solutions. • Participate in architecture, design, and code reviews to ensure adherence to engineering standards, security best practices, and quality requirements. • Collaborate with Product Managers, architects, and other stakeholders to translate business requirements into technical solutions. • Troubleshoot and resolve complex production issues, perform root cause analysis, and implement preventative improvements. • Contribute to platform modernization initiatives, including cloud-native architectures, microservices, and automation practices. • Implement secure coding practices and support compliance with healthcare regulations, privacy requirements, and organizational security standards. • Monitor and optimize system performance, reliability, scalability, and operational health. • Mentor junior engineers and share technical knowledge to promote engineering best practices across the team. • Stay current with emerging technologies, healthcare industry trends, and software engineering best practices to continuously improve platform capabilities.

Title: Sales Enablement Specialist Location: New York City Department: Sales – Sales - Provider Job Description: HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states. We are seeking a Sales Enablement Specialist to support workforce readiness for our sales organization by designing, building, and delivering impactful enablement programs aligned to revenue priorities and go-to-market strategy. This role equips our Sales team with the knowledge, skills, tools, and resources needed to effectively engage prospects, articulate HHAeXchange's value, navigate complex buying conversations, and accelerate sales performance. The ideal candidate will partner closely with Sales Leadership, Product Marketing, Product Management, Revenue Operations, Customer Experience, and Learning & Development to operationalize enablement initiatives that improve sales readiness and performance of the sales team. This is a highly cross-functional role focused on bridging product knowledge, buyer understanding, sales processes, and performance coaching to enhance sales effectiveness and support business growth. This is a hybrid position, with an expectation to report to the Midtown Manhattan, NYC office 3 days/week (typically Tues/Wed/Thurs). To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Essential Job Duties Sales Onboarding and Ramp Enablement - Partner with Sales leadership to identify onboarding needs, performance gaps, and enablement priorities across sales roles. - Design and deliver onboarding programs for new sales hires that accelerate time-to-productivity and confidence in role. - Build structured learning pathways for Account Executives, SDRs/BDRs, and other revenue-facing roles as applicable. - Develop onboarding tools, certification checkpoints, and ramp-readiness programs to support seller success. Product & Go-To-market Enablement - Partner with Product Marketing and Product teams to translate product launches, enhancements, and strategic messaging into actionable sales enablement programs. - Develop enablement materials such as: - Sales playbooks - Product walkthroughs - Battlecards - Messaging guides - Competitive comparison tools - Discovery question frameworks - Demo Readiness resources - Ensure sales teams are prepared to confidently position new products, features, and market offerings. Learning Experience Design & Delivery - Design and deliver enablement programs that strengthen core sales competencies, including: - Discovery and qualification - Consultative selling - Objection handling - Product positioning and messaging - Competitive differentiation - Deal progression strategies - Facilitate instructor-led training, workshops, virtual sessions, and reinforcement programs that drive practical skill application. - Build scenario-based learning, role-play exercises, and supporting coaching opportunities to improve seller effectiveness. Sales Content & Resource Enablement - Support the development and maintenance of a centralized sales enablement content hub for easy access to current resources. - Ensure enablement materials are accurate, relevant, easy to consume, and aligned with evolving market, product, and buyer needs. - Partner with cross-functional stakeholders to continuously improve content usability and effectiveness. Program Measurement & Continuous Improvement - Support reporting and analysis of enablement effectiveness using metrics such as: - Time-to-proficiency - Reduction in errors/escalations - Learner feedback and engagement - Team performance indicators - Gather insights from stakeholders and frontline teams to continuously improve enablement programs. - Support alignment of enablement efforts to business goals, including customer adoption and satisfaction. Sales Coaching & Performance Support - Partner with sales managers to reinforce learning through coaching programs and manager enablement support. - Partner with Sales Leadership to create structured coaching tools to improve rep performance and skill development. - Support call review, partner on the development of coaching feedback loops, and reinforcement strategies to strengthen seller execution. Learning Technology & Program Operations - Leverage LMS and learning tools to manage enablement programs, assign learning paths, and track completion. - Maintain and organize enablement content to ensure ease of access and usability. Other Job Duties - Other duties as assigned by supervisor or HHAeXchange leader. Travel Requirements - Travel 25%-50%, including overnight travel Required Education, Experience, Certifications and Skills - Bachelor’s degree in business administration, Education, Communications, Marketing, or related field. - 3–5 years of experience in Sales Enablement, Revenue Enablement, Learning & Development, or sales training within SaaS or technology organizations. - Experience supporting sales or revenue-facing teams in fast-paced environments. - Proven ability to design and deliver impactful enablement programs that support sales readiness and performance improvement. - Strong instructional design, facilitation, and adult learning expertise. - Experience translating complex product, market, and process information into clear, actionable learning experiences. - Experience working cross-functionally with Sales, Product Marketing, Product Management, Revenue Operations, Customer Success, and other business stakeholders. - Familiarity with sales methodologies such as MEDDICC, Challenger, SPIN, consultative selling, or similar frameworks. - Experience with sales enablement technologies and platforms such as LMS systems, Salesforce, Gong, Highspot, Seismic, or similar tools preferred. - Strong written and verbal communication skills with the ability to facilitate training and present effectively to sales audiences. - Strong organizational skills with the ability to manage multiple initiatives in fast-paced, evolving environments. - Demonstrates accountability, collaboration, adaptability, and strong business partnership skills. The base salary range for this US-based, full-time, and exempt position is $100,000 - $110,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs. HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Title: Implementation Enablement Specialist Location: Minneapolis-St. Paul Department: Customer Experience – Customer Experience Job Description: HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states. We are seeking an Implementation Enablement Specialist to support workforce readiness for our Implementation organization by designing, building, and delivering impactful enablement programs aligned to customer onboarding excellence and business priorities. This role will help equip our Implementation team with the knowledge, skills, tools, and operational resources needed to confidently onboard customers, guide implementation milestones, accelerate time-to-value, and drive successful go-live outcomes. The ideal candidate will partner closely with Implementation Leadership, Product, Operations, Customer Experience, and Learning & Development to operationalize scalable enablement initiatives that improve onboarding consistency, employee readiness, and customer outcomes. This is a highly cross-functional role focused on bridging product knowledge, implementation methodology, customer onboarding workflows, and operational execution to enhance team effectiveness and elevate the implementation experience. This is a hybrid position, with an expectation to report to the Bloomington, MN office 3 days/week (typically Tues/Wed/Thurs). To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Essential Job Duties Implementation Onboarding and Ramp Enablement - Partner with Implementation leadership to identify onboarding gaps, workflow challenges, and enablement priorities. - Design structured onboarding and ramp programs for new Implementation hires to accelerate readiness and confidence. - Build role-based learning pathways that support implementation milestones, onboarding execution, and customer engagement expectations. - Develop implementation certifications, milestone readiness checkpoints, and structured reinforcement programs. Product & Operational Readiness Enablement - Partner with Product and Operations teams to translate new features, process updates, and workflow changes into actionable implementation enablement. - Create practical enablement assets including: - Implementation playbooks - Workflow guides - Milestone talk tracks - Customer conversation frameworks - Escalation handling resources. - Job aids and quick-reference tools - Ensure implementation teams are prepared to operationalize product and process changes effectively. Customer Onboarding Excellence Enablement - Support enablement for consistent execution of the customer onboarding journey. - Build learning programs that strengthen: - Onboarding workflow execution - Milestone management - Communication best practices - Risk identification and mitigation. - Customer expectation setting - Successful go-live readiness - Reinforce best practices that improve implementation quality and customer experience. Learning Experience Design & Delivery - Design and develop engaging learning experiences, including: - Instructor-led workshops. - eLearning modules. - Scenario-based training and role-play exercises. - Facilitate live and virtual training sessions focused on real-world application. - Deliver reinforcement programs to support knowledge retention and behavior change. Content Alignment - Support the development and maintenance of a centralized internal resource hub. - Ensure enablement content is accurate, accessible, and aligned with current product and process updates. - Partner with cross-functional teams to continuously improve content quality and usability. Program Measurement & Continuous Improvement - Support reporting and analysis of enablement effectiveness using metrics such as: - Time-to-productivity - Time-to-go-live - Escalation reduction - Milestone completion effectiveness - Leader feedback - Learner confidence/readiness - Gain insights from stakeholders and frontline teams to continuously improve enablement programs. - Support alignment of enablement efforts to business goals, including customer adoption and satisfaction. Learning Technology & Program Operations - Leverage LMS and learning tools to manage enablement programs, assign learning paths, and track completion. - Maintain and organize enablement content to ensure ease of access and usability. Other Job Duties - Other duties as assigned by supervisor or HHAeXchange leader. Travel Requirements - Travel 10-25%, including overnight travel Required Education, Experience, Certifications and Skills - Bachelor’s degree in business administration, Education, or a related field. - 3–5 years of experience in enablement, training, learning and development, or internal education programs within SaaS or technology organizations. - Experience supporting implementation, onboarding, professional services, or customer-facing operational teams. - Proven ability to design and deliver impactful enablement programs that support performance improvements. - Strong instructional design and facilitation skills. - Ability to translate complex operational workflows into scalable learning experiences. - Experience working cross-functionally with Product, Customer Experience, and Operations teams. - Familiarity with LMS platforms and learning technologies. - Strong written and verbal communication skills with the ability to facilitate training sessions and present information clearly. - Highly organized with strong attention to detail and the ability to manage multiple projects in fast-paced environments. - Demonstrates a high level of integrity, accountability, and collaboration. - We encourage individuals who are passionate about this role to apply, even if they do not meet all listed requirements. The base salary range for this US-based, full-time, and exempt position is $90,000 - $100,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs. HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Title: Customer Success Enablement Specialist Location: New York City Metropolitan Area Department: Customer Experience – Customer Experience Full Time / Hybrid HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states. We are seeking a Customer Success Enablement Specialist to support workforce readiness for our Customer Success organization by designing, building, and delivering impactful enablement programs aligned to customer adoption, retention, and lifecycle success. This role plays a critical part in equipping Customer Success teams with the knowledge, skills, tools, and resources needed to effectively guide customers through adoption, strengthen engagement, resolve challenges, and drive long-term customer value. The ideal candidate will partner closely with Customer Success Leadership, Product, Operations, Customer Experience, and Learning & Development to operationalize scalable enablement initiatives that improve team readiness, customer outcomes, and retention success. This is a highly cross-functional role focused on bridging product knowledge, customer lifecycle strategies, operational workflows, and customer-facing skill development to elevate customer success performance. This is a hybrid position, with an expectation to report to the Midtown Manhattan, NYC office 3 days/week (typically Tues/Wed/Thurs). To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Essential Job Duties Customer Success Onboarding and Ramp Enablement - Partner with Customer Success leadership to identify capability gaps and enablement priorities. - Design onboarding and ramp programs that accelerate new hire readiness. - Build role-based learning pathways aligned to customer lifecycle ownership and engagement expectations. - Develop certification checkpoints and reinforcement programs to strengthen capability growth. Product Adoption & Customer Lifecycle Enablement - Partner with Product and cross-functional teams to translate new features, releases, and workflow updates into actionable Customer Success enablement. - Develop enablement materials including: - Adoption playbooks - Lifecycle engagement guides - Escalation handling frameworks - Product messaging guides - Customer conversation resources - Success planning templates - Ensure teams are prepared to support product adoption and ongoing customer engagement. Customer Success Skills Development Design enablement around: - Adoption conversations - Success planning - Renewal readiness - Escalation management - Consultative customer conversations - Risk identification - Health signal interpretation - Expansion opportunity awareness - Stakeholder communication Performance Support & Coaching - Partner with Customer Success managers to reinforce learning through coaching frameworks and performance support. - Develop tools that help leaders coach effectively and consistently. - Partner with CS leadership on skill reinforcement and behavioral adoption. Learning Experience Design & Delivery - Design and develop engaging learning experiences, including: - Instructor-led workshops. - eLearning modules. - Scenario-based training and role-play exercises. - Facilitate live and virtual training sessions focused on real-world application. - Deliver reinforcement programs to support knowledge retention and behavior change. Content Alignment - Partner with internal teams the development and maintenance of a centralized internal resource hub. - Ensure enablement content is accurate, accessible, and aligned with current product and process updates. - Partner with cross-functional teams to continuously improve content quality and usability. Program Measurement & Continuous Improvement - Support reporting and analysis of enablement effectiveness using metrics such as: - Time-to-productivity - Customer adoption indicators - Escalation reduction - CSAT/NPS influence - Retention support metrics - Manager feedback - Learner engagement - Gather insights from stakeholders and frontline teams to continuously improve enablement programs. - Support alignment of enablement efforts to business goals, including customer adoption and satisfaction. Learning Technology & Program Operations - Leverage LMS and learning tools to manage enablement programs, assign learning paths, and track completion. - Maintain and organize enablement content to ensure ease of access and usability. Other Job Duties - Other duties as assigned by supervisor or HHAeXchange leader. Travel Requirements - Travel 10%-25%, including overnight travel Required Education, Experience, Certifications and Skills - Bachelor’s degree in business administration, Education, or a related field. - 3–5 years of experience in enablement, training, learning and development, or internal education programs within SaaS or technology organizations. - Experience supporting Customer Success, Account Management, Customer Experience, or post-sale SaaS teams. - Familiarity with customer lifecycle management concepts. - Understanding of SaaS adoption and retention strategies. - Experience enabling customer-facing teams in dynamic environments. - Proven ability to design and deliver impactful enablement programs that improve performance outcomes. - Strong instructional design and facilitation skills. - Experience translating complex product or process information into clear, actionable learning. - Experience working cross-functionally with Product, Customer Experience, and Operations teams. - Familiarity with LMS platforms and learning technologies. - Strong written and verbal communication skills with the ability to facilitate training sessions and present information clearly. - Highly organized with strong attention to detail and the ability to manage multiple projects in fast-paced environments. - Demonstrates a high level of integrity, accountability, and collaboration. - We encourage individuals who are passionate about this role to apply, even if they do not meet all listed requirements. The base salary range for this US-based, full-time, and exempt position is $90,000 - $100,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs. HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Own availability, latency, and performance targets for AI platform services and data infrastructure running on AWS • Design and implement monitoring, alerting, and observability frameworks across the platform stack • Lead incident response, root cause analysis, and post-mortem processes for platform-level outages or degradations • Define and track SLOs/SLAs for core platform primitives including RAG pipelines, agent orchestration services, and model access layers • Proactively identify reliability risks and drive engineering improvements before they become production issues • Build and maintain runbooks, disaster recovery procedures, and operational documentation • Design, build, and maintain CI/CD pipelines for AI platform components, data pipelines, and internal applications • Own infrastructure-as-code (IaC) practices across the team using tools such as Terraform or AWS CDK • Manage and optimize AWS environments including ECS, Lambda, S3, RDS, Redshift, API Gateway, and related services • Implement and enforce security, compliance, and cost optimization best practices across AWS infrastructure • Automate deployment, scaling, and configuration management to reduce manual operational overhead • Partner with AI Platform Engineers to containerize and operationalize AI services and agent frameworks • Support Data & AI Engineers with environment management, access controls, and deployment tooling for Polaris and data pipeline infrastructure • Serve as the operational backbone for the AI platform team – ensuring engineers can ship and iterate quickly without being blocked by infrastructure concerns • Contribute to our “factory model” vision by making deployment and reliability a repeatable, scalable capability rather than an ad hoc function

• Responsible for maximizing the success of products by analysis, planning and execution throughout the entire product lifecycle. • Gather and prioritize market/product requirements. • Define product vision and goals. • Collaborate with Product Management leadership, Product Development, Sales and Marketing, and Delivery teams to deliver successful products and ensure revenue and client satisfaction goals are met. • Lead the development of complex product features and initiatives. • Support development and management of external facing products via partnership opportunities, API marketplace and developer platform, interoperability and interfaces for external partners, and alternate vendor data exchange and aggregation. • Collaborate and assist in developing GTM strategy for partnership opportunities. • Work with data to identify market trends and customer insights. • Define and track success metrics (KPIs) for product performance. • May mentor and support a team of Product Managers.

• Own Product Marketing strategy and positioning for HHAeXchange’s provider business • Define scalable operating models, frameworks, and AI-enabled workflows • Partner closely with Product, Growth, CX, Brand, and Sales • Influence and shape product roadmap, pricing, and go-to-market decisions • Own go-to-market strategy and execution for new products • Accountable for the pipeline and revenue impact of product launches • Define target segments, messaging, and success metrics • Establish and maintain standards for product representation across go-to-market channels • Establish structured processes for product launches • Build and operationalize AI-enabled workflows • Identify opportunities to automate and scale Product Marketing operations • Own pricing and packaging strategy in partnership with Product and Finance • Build feedback loops from Sales and customers • Own competitive and market intelligence • Translate product usage insights into adoption, retention, and expansion strategies • Own the quality of all sales-facing product marketing assets • Equip the sales team with resources that accelerate pipeline and close deals • Establish feedback loops between Sales and Marketing to refine messaging and identify market opportunities