Hydrobuilder Holdings

• Execute month-end close tasks including journal entries, accruals, prepaid amortization, and account adjustments • Prepare and review balance sheet reconciliations across assigned accounts • Support year-end close activities and ensure documentation is audit-ready • Communicate close status and open items to the Controller • Prepare supporting schedules and workpapers for financial statement review • Ensure accounting entries comply with GAAP and company accounting policies • Apply core accounting concepts including revenue recognition, accruals, and intercompany eliminations accurately • Maintain reconciliations for general ledger accounts across multiple entities • Identify and resolve variances in a timely manner • Follow established internal control procedures for all accounting activities

• Own and grow the NY/NJ territory end-to-end: licensed MSOs, independent cultivators, and new licensees all in scope • Manage an active portfolio of commercial cannabis cultivation accounts with regular cadence outreach and on-site engagement • Develop new business through existing Northeast cultivation relationships and targeted outreach to licensed operators in the New York and New Jersey markets • Conduct on-site visits with head growers and cultivation directors to understand programs, system configurations, and supply needs • Recommend the right products for each customer’s grow style, substrate selection, IPM program, and Northeast-specific environmental challenges (cold climate, humidity management, seasonal lighting variation) • Serve as a credible cultivation resource — able to speak knowledgeably about indoor and greenhouse production, rockwool and coco media, biological and chemical IPM, and commercial consumables • Represent the brand at regional cannabis industry events, OCM-sanctioned engagements, and relevant trade shows • Collaborate with operations and fulfillment teams to ensure accurate, timely order execution for all Northeast accounts • Feed demand signals back to procurement and category management to inform SKU prioritization and inventory planning for the NY/NJ market • Confirm inbound logistics accuracy and escalate any fulfillment or supply issues that risk customer commitments • Maintain an accurate, up-to-date CRM record of all prospect and account activity — contacts, visit notes, pipeline stage, and next actions • Provide regular territory updates including pipeline value, win/loss trends, competitive intelligence, and SKU demand signals • Track ramp progress against 30/60/90-day milestones and provide accurate revenue forecasts

• Own and grow the Southeast territory end-to-end: MSOs, independent cultivators, and new licensees • Manage an active portfolio of commercial cannabis cultivation accounts with regular cadence outreach and on-site engagement • Develop new business through existing Southeast cultivation relationships and targeted outreach to licensed MMTCs • Conduct on-site visits with head growers and cultivation directors to understand programs, system types, and supply needs • Recommend the right products for each customer’s grow style, substrate selection, IPM program, and Southeast-specific environmental challenges • Collaborate with the Jacksonville 3PL warehouse to ensure accurate, timely order fulfillment for all Southeast accounts • Maintain an accurate, up-to-date CRM record of all prospect and account activity

Title: Performance Marketing Manager Location: Vernon, CA, US Job Description: Location Remote with Periodic Travel Department Commercial Reports To Marketing Director Job Type Full-Time | Exempt / Salaried OVERVIEW OF POSITION The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director. KEY RESPONSIBILITIES Campaign Strategy & Execution - Plan and execute cross-channel campaigns across email, social, and video - Translate brand goals into clear messaging, targeting, and channel strategy - Ensure the right message reaches the right audience at the right moment - Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices Email & Lifecycle Marketing - Own campaign execution including segmentation, onboarding, and lifecycle flows - Support list growth, deliverability, and performance optimization - Balance promotional initiatives with audience engagement and retention - Maintain cadence and quality standards across all active email programs Social, Video & Content Distribution - Collaborate with brand leads to develop social and video-driven campaigns - Repurpose long-form content into short-form video, carousels, reels, and email assets - Test new formats and distribution strategies with a performance mindset - Identify and prioritize high-impact distribution opportunities across organic and paid channels AI-Native Content & Workflow - Leverage AI-native tools (e.g., Sora, MidJourney, Canva AI, generative platforms) to accelerate creative production - Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools - Use automation and AI-assisted workflows to reduce manual work and increase iteration speed - Stay current on emerging AI tools and apply them strategically — not just experimentally Audience Targeting & Funnel Management - Support lead generation initiatives, landing pages, and conversion flows - Align messaging across B2C e-commerce and B2B marketing efforts - Understand how video, email, and social fit into the broader funnel and optimize accordingly Performance Measurement & Optimization - Define and track meaningful campaign KPIs aligned to business goals - Analyze performance data and translate insights into prioritized action - Run structured experiments focused on real growth, not vanity metrics - Report on campaign performance to cross-functional stakeholders and leadership Cross-Functional Coordination - Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment - Update CRM and internal systems to ensure continuity across all marketing touchpoints - Support onboarding of new brands or programs into the HBH marketing infrastructure KEY PERFORMANCE INDICATORS (KPIS) - Email campaign on-time deployment rate ≥ 95% - Email open and click-through rates at or above industry benchmark by channel - Campaign performance reporting delivered ≤ 5 business days post-campaign - AI/automation adoption: measurable reduction in manual production hours per quarter - Cross-channel experiment cadence: ≥ 2 structured A/B tests per month - Data completeness and CRM update compliance: 100% - Safety incident rate: 0 preventable incidents KEY CHALLENGES - Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously - Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns - Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements - Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment - Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets JOB KNOWLEDGE, SKILLS & EXPERIENCE - 3–6 years of experience in marketing, campaign management, or growth roles - Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management - Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred - Experience supporting both B2C (e-commerce) and B2B marketing programs - Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools - Strong analytical skills with the ability to build and interpret campaign performance reports - Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision - Comfort working across multiple brands and shifting priorities in a fast-paced environment COMPENSATION - Base Salary: Commensurate with experience - Performance-based incentives - Cell phone stipend BENEFITS - Comprehensive health, dental, and vision insurance - 401(k) plan with company match - Paid time off and holidays - Professional development and training opportunities - Flexible work schedule and remote work options In addition to the responsibilities listed above, the employee may be asked to perform other duties as assigned by management.

• Overseeing the organization’s accounting operations across a multi-dimensional business • Leading the accounting team and managing all aspects of the accounting function including financial reporting, internal controls, close processes, and audit coordination • Ensuring the integrity, accuracy, and timeliness of financial reporting across all segments • Managing and optimizing the month-end and year-end close processes • Coordinating internal and external audits and serving as the primary accounting liaison with auditors • Evaluating and improving accounting workflows, systems, and operational processes • Managing accounting operations within a multi-entity, multi-state environment • Partnering with external tax advisors on tax compliance and planning

• Plan and execute cross-channel campaigns across email, social, and video • Translate brand goals into clear messaging, targeting, and channel strategy • Ensure the right message reaches the right audience at the right moment • Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices • Own campaign execution including segmentation, onboarding, and lifecycle flows • Support list growth, deliverability, and performance optimization • Balance promotional initiatives with audience engagement and retention • Collaborate with brand leads to develop social and video-driven campaigns • Leverage AI-native tools to accelerate creative production • Define and track meaningful campaign KPIs aligned to business goals • Partner with brand leads, creative teams, and leadership to ensure campaign alignment