We’re looking for someone with strong brainstorming, writing and account management skills who is passionate about the success of client campaigns.  The creative account manager will work on a range of consumer campaigns and projects, driving earned media coverage for our clients. This includes leading campaigns from idea development to research and copy — delivering stories that effectively serve our client’s strategy while demanding national news attention. We are seeking someone who understands the needs of the PR world and consumer space and who has a passion for helping brands drive strategic narratives. What you’ll do: - Account management — - Liaise with clients to hit tight deadlines, stay on top of feedback, sign-offs and story distributions for multiple projects at various stages - Manage all project activity, coordinating with clients to become a trusted advisor on the strategy and development of their campaign - Provide strategic counsel to clients and work seamlessly with internal teams to deliver effective project outcomes - Creative work — - Create and confidently present ideas that resonate with client objectives while maintaining strong news value — bringing them to life with persuasive written proposals  - Draft surveys that are fun, intriguing or thought-provoking around all subject matters that get to the heart of a topic while retaining integrity - Create compelling copy and stories that are as entertaining as they are informative About Talker: Talker works to amplify research-led campaigns for leading brands and PR agencies. Talker leverages its market research team and strong media relationships to create and distribute quality, topical, research-led stories with real talk value and headline-grabbing news strength. We aim to put engaging content in front of digital editors to garner unbeatable coverage for our clients. Our stories receive daily coverage in national publications like Entrepreneur, the New York Post, Forbes and Newsweek, among others.

• Deep research into the foundations of why successful videos work on YouTube • Ideate formats that feel native to YouTube, not recycled from other channels • Build an idea engine to ensure every brand works on the best of the best ideas • Write titles and thumbnails that are strategic, clickable, and never clickbait • Collaborate with editors, creatives, and clients to make every video binge-worthy • Use data to evolve your approach, without losing your creative instincts

• Produce 20 performance concepts per week • Turn product benefits & science into compelling scripts • Direct UGC creators + manage a Video Editor • Monitor trends & competitors to generate new angles • Review footage/edits and deliver final ad variations • Analyze performance data and iterate quickly****

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Creative Strategist / Growth Marketer who has actually been in the trenches — someone who understands how to build, test, and scale direct-response ads for CPG brands. This role is not about vibes or brand fluff. It’s about what converts. - Own the creative strategy for paid social campaigns (Meta, TikTok, YouTube Shorts) - Develop direct-response ad concepts rooted in: - Consumer psychology - Hook-driven messaging - Offer and angle testing - Translate performance data into clear creative insights (what to scale, kill, or iterate) - Write and structure: - Ad scripts - UGC briefs - Static + video ad concepts - Collaborate with designers, editors, and media buyers to execute at speed - Build and manage creative testing frameworks (volume + iteration > one-off ideas) - Stay ahead of platform trends while maintaining a performance-first mindset Qualifications - 3–7+ years of experience in growth marketing or creative strategy - Direct experience working with CPG brands (DTC or omnichannel) - Proven track record creating direct-response ads that scale, not just “brand awareness” - Deep understanding of: - Paid social performance metrics (CPA, ROAS, MER, hooks, thumb-stop rate) - UGC-style creative and founder-led content - Strong copy instincts (you know how to write hooks that stop scrolls) - Ability to think strategically and execute tactically - Comfortable working in a fast-paced, performance-driven environment - Strong (C-level) written and verbal English communications skills - Ability to work full-time EST aligned Requirements - Bonus Points: - Experience scaling brands from 6 → 7 or 8 figures - Background at a well-known CPG or DTC brand - Experience briefing creators or managing UGC pipelines - Familiarity with creative testing systems (e.g. 10–20 new concepts per week) Benefits - You’ll have real ownership over creative strategy, not just execution - Your work directly impacts revenue, not vanity metrics - You’ll collaborate with operators who value speed, clarity, and results - Opportunity to grow into a Head of Creative / Growth role as we scale