Focus Lab

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. Role location: Remote, USA We are looking for a Brand Strategist to join our Strategy team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a skilled collaborator and flexible strategist driven by a deep understanding of the branding process and its relationship to writing and design. As a Brand Strategist at Focus Lab, you will: - Create sound strategies through research, analysis, creativity, and critical thinking. - Evaluate brand identities, goals, audiences, competitive landscapes, and industries. - Deliver the foundational rationale and direction for client brands. - Work primarily with B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Present your recommendations in comprehensive written strategy documents, and use strategy to guide verbal and visual outcomes. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious strategist — someone who is unafraid of asking hard questions and providing a strategic basis for recommendations. Our strategy team is responsible for building rapport with clients from day one, helping generate a positive working environment and impactful ideas that could only be achieved through mutual trust. You must be an empathic listener, a critical thinker, and driven to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients during brand strategy. - Spend a lot of time researching, writing, ideating, and collaborating. - Deliver and defend your own work directly with clients. - Actively provide strategic oversight for verbal and visual design outcomes. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work closely with both writers and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Be responsible for daily time tracking. - Work during U.S. East Coast Time Zone. You should be comfortable working in: - Figma - Google Drive - Slack - Quantitative research tools - Project management tools - Time-tracking tools - AI tools (Claude, Waldo, ChatGPT, etc.) The right strategist for this role has: - The background and skills that align with this position (which must include a portfolio of demonstrated strategy work, not just verbal or visual design outcomes). - A love for all things research and new ideas. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - The ability to learn from teammates. - Know-how on the latest and greatest trends, tools, and technologies in brand strategy. - Experimented with a variety of strategy frameworks and project scopes. - Skills around turning information overload into clear, distilled, actionable steps. - Detail orientation (include the word “Applebees” somewhere in your application for bonus points). - Alignment with our core values. - Strive for Excellence - Empathy in Action - Lead With Courage - Assume the Best - All Over Ego - Own the Work - Soft skills in the way of your humility, hunger, and people smarts. - Experience working remotely as part of a team. - Ability to work within 9AM-5PM EST collaboration hours. Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Consider these questions: Do you get easily overwhelmed by opinions and conflicting information? Do you speak up honestly when you don’t understand something? Are you at ease with conversations about business objectives, positioning, and differentiation? Can you sit comfortably in the space between business strategy and brand strategy? What about the space between a brand’s current reality and its future? Do you value active listening? Are you open to critique from internal and external opinions? Interested? Cool. Here’s how to apply: Tell us about yourself and what gets your excited about this role. It doesn't need to be long; just let us know why you'd be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you've worked on recently and tell us what we should know about them. We understand that candidates won’t check every single box we have here; most of us didn’t when we applied either. If you are interested, we highly encourage you to still apply! What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. We're excited to hear from you! What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. Role location: Remote, USA We are looking for a Brand Strategist to join our Strategy team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a skilled collaborator and flexible strategist driven by a deep understanding of the branding process and its relationship to writing and design. As a Brand Strategist at Focus Lab, you will: - Create sound strategies through research, analysis, creativity, and critical thinking. - Evaluate brand identities, goals, audiences, competitive landscapes, and industries. - Deliver the foundational rationale and direction for client brands. - Work primarily with B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Present your recommendations in comprehensive written strategy documents, and use strategy to guide verbal and visual outcomes. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious strategist — someone who is unafraid of asking hard questions and providing a strategic basis for recommendations. Our strategy team is responsible for building rapport with clients from day one, helping generate a positive working environment and impactful ideas that could only be achieved through mutual trust. You must be an empathic listener, a critical thinker, and driven to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients during brand strategy. - Spend a lot of time researching, writing, ideating, and collaborating. - Deliver and defend your own work directly with clients. - Actively provide strategic oversight for verbal and visual design outcomes. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work closely with both writers and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Be responsible for daily time tracking. - Work during U.S. East Coast Time Zone. You should be comfortable working in: - Figma - Google Drive - Slack - Quantitative research tools - Project management tools - Time-tracking tools - AI tools (Claude, Waldo, ChatGPT, etc.) The right strategist for this role has: - The background and skills that align with this position (which must include a portfolio of demonstrated strategy work, not just verbal or visual design outcomes). - A love for all things research and new ideas. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - The ability to learn from teammates. - Know-how on the latest and greatest trends, tools, and technologies in brand strategy. - Experimented with a variety of strategy frameworks and project scopes. - Skills around turning information overload into clear, distilled, actionable steps. - Detail orientation (include the word “Applebees” somewhere in your application for bonus points). - Alignment with our core values. - Strive for Excellence - Empathy in Action - Lead With Courage - Assume the Best - All Over Ego - Own the Work - Soft skills in the way of your humility, hunger, and people smarts. - Experience working remotely as part of a team. - Ability to work within 9AM-5PM EST collaboration hours. Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Consider these questions: Do you get easily overwhelmed by opinions and conflicting information? Do you speak up honestly when you don’t understand something? Are you at ease with conversations about business objectives, positioning, and differentiation? Can you sit comfortably in the space between business strategy and brand strategy? What about the space between a brand’s current reality and its future? Do you value active listening? Are you open to critique from internal and external opinions? Interested? Cool. Here’s how to apply: Tell us about yourself and what gets your excited about this role. It doesn't need to be long; just let us know why you'd be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you've worked on recently and tell us what we should know about them. We understand that candidates won’t check every single box we have here; most of us didn’t when we applied either. If you are interested, we highly encourage you to still apply! What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. We're excited to hear from you! What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. Role location: Remote, USA We are looking for a Brand Strategist to join our Strategy team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a skilled collaborator and flexible strategist driven by a deep understanding of the branding process and its relationship to writing and design. As a Brand Strategist at Focus Lab, you will: - Create sound strategies through research, analysis, creativity, and critical thinking. - Evaluate brand identities, goals, audiences, competitive landscapes, and industries. - Deliver the foundational rationale and direction for client brands. - Work primarily with B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Present your recommendations in comprehensive written strategy documents, and use strategy to guide verbal and visual outcomes. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious strategist — someone who is unafraid of asking hard questions and providing a strategic basis for recommendations. Our strategy team is responsible for building rapport with clients from day one, helping generate a positive working environment and impactful ideas that could only be achieved through mutual trust. You must be an empathic listener, a critical thinker, and driven to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients during brand strategy. - Spend a lot of time researching, writing, ideating, and collaborating. - Deliver and defend your own work directly with clients. - Actively provide strategic oversight for verbal and visual design outcomes. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work closely with both writers and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Be responsible for daily time tracking. - Work during U.S. East Coast Time Zone. You should be comfortable working in: - Figma - Google Drive - Slack - Quantitative research tools - Project management tools - Time-tracking tools - AI tools (Claude, Waldo, ChatGPT, etc.) The right strategist for this role has: - The background and skills that align with this position (which must include a portfolio of demonstrated strategy work, not just verbal or visual design outcomes). - A love for all things research and new ideas. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - The ability to learn from teammates. - Know-how on the latest and greatest trends, tools, and technologies in brand strategy. - Experimented with a variety of strategy frameworks and project scopes. - Skills around turning information overload into clear, distilled, actionable steps. - Detail orientation (include the word “Applebees” somewhere in your application for bonus points). - Alignment with our core values. - Strive for Excellence - Empathy in Action - Lead With Courage - Assume the Best - All Over Ego - Own the Work - Soft skills in the way of your humility, hunger, and people smarts. - Experience working remotely as part of a team. - Ability to work within 9AM-5PM EST collaboration hours. Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Consider these questions: Do you get easily overwhelmed by opinions and conflicting information? Do you speak up honestly when you don’t understand something? Are you at ease with conversations about business objectives, positioning, and differentiation? Can you sit comfortably in the space between business strategy and brand strategy? What about the space between a brand’s current reality and its future? Do you value active listening? Are you open to critique from internal and external opinions? Interested? Cool. Here’s how to apply: Tell us about yourself and what gets your excited about this role. It doesn't need to be long; just let us know why you'd be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you've worked on recently and tell us what we should know about them. We understand that candidates won’t check every single box we have here; most of us didn’t when we applied either. If you are interested, we highly encourage you to still apply! What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. We're excited to hear from you! What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. Role location: Remote, USA We are looking for a Brand Strategist to join our Strategy team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a skilled collaborator and flexible strategist driven by a deep understanding of the branding process and its relationship to writing and design. As a Brand Strategist at Focus Lab, you will: - Create sound strategies through research, analysis, creativity, and critical thinking. - Evaluate brand identities, goals, audiences, competitive landscapes, and industries. - Deliver the foundational rationale and direction for client brands. - Work primarily with B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Present your recommendations in comprehensive written strategy documents, and use strategy to guide verbal and visual outcomes. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious strategist — someone who is unafraid of asking hard questions and providing a strategic basis for recommendations. Our strategy team is responsible for building rapport with clients from day one, helping generate a positive working environment and impactful ideas that could only be achieved through mutual trust. You must be an empathic listener, a critical thinker, and driven to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients during brand strategy. - Spend a lot of time researching, writing, ideating, and collaborating. - Deliver and defend your own work directly with clients. - Actively provide strategic oversight for verbal and visual design outcomes. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work closely with both writers and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Be responsible for daily time tracking. - Work during U.S. East Coast Time Zone. You should be comfortable working in: - Figma - Google Drive - Slack - Quantitative research tools - Project management tools - Time-tracking tools - AI tools (Claude, Waldo, ChatGPT, etc.) The right strategist for this role has: - The background and skills that align with this position (which must include a portfolio of demonstrated strategy work, not just verbal or visual design outcomes). - A love for all things research and new ideas. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - The ability to learn from teammates. - Know-how on the latest and greatest trends, tools, and technologies in brand strategy. - Experimented with a variety of strategy frameworks and project scopes. - Skills around turning information overload into clear, distilled, actionable steps. - Detail orientation (include the word “Applebees” somewhere in your application for bonus points). - Alignment with our core values. - Strive for Excellence - Empathy in Action - Lead With Courage - Assume the Best - All Over Ego - Own the Work - Soft skills in the way of your humility, hunger, and people smarts. - Experience working remotely as part of a team. - Ability to work within 9AM-5PM EST collaboration hours. Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Consider these questions: Do you get easily overwhelmed by opinions and conflicting information? Do you speak up honestly when you don’t understand something? Are you at ease with conversations about business objectives, positioning, and differentiation? Can you sit comfortably in the space between business strategy and brand strategy? What about the space between a brand’s current reality and its future? Do you value active listening? Are you open to critique from internal and external opinions? Interested? Cool. Here’s how to apply: Tell us about yourself and what gets your excited about this role. It doesn't need to be long; just let us know why you'd be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you've worked on recently and tell us what we should know about them. We understand that candidates won’t check every single box we have here; most of us didn’t when we applied either. If you are interested, we highly encourage you to still apply! What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. We're excited to hear from you! What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. Role location: Remote, USA We are looking for a Brand Strategist to join our Strategy team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a skilled collaborator and flexible strategist driven by a deep understanding of the branding process and its relationship to writing and design. As a Brand Strategist at Focus Lab, you will: - Create sound strategies through research, analysis, creativity, and critical thinking. - Evaluate brand identities, goals, audiences, competitive landscapes, and industries. - Deliver the foundational rationale and direction for client brands. - Work primarily with B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Present your recommendations in comprehensive written strategy documents, and use strategy to guide verbal and visual outcomes. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious strategist — someone who is unafraid of asking hard questions and providing a strategic basis for recommendations. Our strategy team is responsible for building rapport with clients from day one, helping generate a positive working environment and impactful ideas that could only be achieved through mutual trust. You must be an empathic listener, a critical thinker, and driven to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients during brand strategy. - Spend a lot of time researching, writing, ideating, and collaborating. - Deliver and defend your own work directly with clients. - Actively provide strategic oversight for verbal and visual design outcomes. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work closely with both writers and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Be responsible for daily time tracking. - Work during U.S. East Coast Time Zone. You should be comfortable working in: - Figma - Google Drive - Slack - Quantitative research tools - Project management tools - Time-tracking tools - AI tools (Claude, Waldo, ChatGPT, etc.) The right strategist for this role has: - The background and skills that align with this position (which must include a portfolio of demonstrated strategy work, not just verbal or visual design outcomes). - A love for all things research and new ideas. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - The ability to learn from teammates. - Know-how on the latest and greatest trends, tools, and technologies in brand strategy. - Experimented with a variety of strategy frameworks and project scopes. - Skills around turning information overload into clear, distilled, actionable steps. - Detail orientation (include the word “Applebees” somewhere in your application for bonus points). - Alignment with our core values. - Strive for Excellence - Empathy in Action - Lead With Courage - Assume the Best - All Over Ego - Own the Work - Soft skills in the way of your humility, hunger, and people smarts. - Experience working remotely as part of a team. - Ability to work within 9AM-5PM EST collaboration hours. Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Consider these questions: Do you get easily overwhelmed by opinions and conflicting information? Do you speak up honestly when you don’t understand something? Are you at ease with conversations about business objectives, positioning, and differentiation? Can you sit comfortably in the space between business strategy and brand strategy? What about the space between a brand’s current reality and its future? Do you value active listening? Are you open to critique from internal and external opinions? Interested? Cool. Here’s how to apply: Tell us about yourself and what gets your excited about this role. It doesn't need to be long; just let us know why you'd be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you've worked on recently and tell us what we should know about them. We understand that candidates won’t check every single box we have here; most of us didn’t when we applied either. If you are interested, we highly encourage you to still apply! What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. We're excited to hear from you! What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals, passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. We are looking for a Brand and Interactive Writer to join our writing team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a flexible writer, strategic thinker, and avid collaborator driven to be a champion of all things written. In the Brand and Interactive Writer role, you will: - Create verbal identities for brands. - Write and edit voice and messaging. - Apply that verbal identity to the interactive medium. - Write and edit site copy. - Do the above for primarily B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Write and edit Focus Lab marketing items (blogs, bios, case studies, etc.) and copy review design and strategy deliverables. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious writer and editor. The ideal candidate is unafraid of asking hard questions and providing a strategic basis for making clear verbal recommendations in the interest of a brand. You must be an empathic listener, a critical thinker, and hungry to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients. - Deliver and defend your own work. - Work closely with both strategists and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Build rapport with clients to help generate and deliver tangible, impactful ideas. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work during East Coast Time Zone. Consider these questions: Is writing a passion for you? Are you comfortable working from a style manual and voice and tone guidelines? Are you able to spot grammar, syntax, and spelling errors from a mile away? Do you bring research and strategy to every endeavor? Do you value listening? Are you comfortable with critique and opposing opinions? The right applicant for this role has: - Background or skills that align with this position. - A love for all things writing and words. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - Equally strong copy editing skills. - Ability to learn from teammates. - Comfort working with AI productivity tools (Claude, ChatGPT, etc.). - Comfort using time-tracking tools. - An appreciation for small details (so getcha some bonus points by including "Applebee’s” somewhere in your application). - Alignment with our core values. - Soft skills in the way of your humility, hunger, and people smarts. - Ability to reframe challenges in communication as opportunities to connect. Interested? Cool. Here’s how to apply: To apply, write us something specific for this application, unaided by AI. It doesn’t need to be long; just let us know why you’d be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you’ve worked on recently and tell us what we should know about them.  What happens next? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate We’re excited to hear from you!

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals, passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. We are looking for a Brand and Interactive Writer to join our writing team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. About the role: The ideal candidate is a flexible writer, strategic thinker, and avid collaborator driven to be a champion of all things written. In the Brand and Interactive Writer role, you will: - Create verbal identities for brands. - Write and edit voice and messaging. - Apply that verbal identity to the interactive medium. - Write and edit site copy. - Do the above for primarily B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline. - Write and edit Focus Lab marketing items (blogs, bios, case studies, etc.) and copy review design and strategy deliverables. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious writer and editor. The ideal candidate is unafraid of asking hard questions and providing a strategic basis for making clear verbal recommendations in the interest of a brand. You must be an empathic listener, a critical thinker, and hungry to collaborate within a team of writers, strategists, and designers. You can expect to: - Drive weekly meetings and conduct workshops with clients. - Deliver and defend your own work. - Work closely with both strategists and designers on a daily basis. - Work within a fast-paced, regular weekly cadence. - Build rapport with clients to help generate and deliver tangible, impactful ideas. - Participate in the betterment and evolution of Focus Lab processes and client experiences. - Work during East Coast Time Zone. Consider these questions: Is writing a passion for you? Are you comfortable working from a style manual and voice and tone guidelines? Are you able to spot grammar, syntax, and spelling errors from a mile away? Do you bring research and strategy to every endeavor? Do you value listening? Are you comfortable with critique and opposing opinions? The right applicant for this role has: - Background or skills that align with this position. - A love for all things writing and words. - Initiative, seeing what needs to be done, and making a plan for it. - Extremely strong communication skills. - Equally strong copy editing skills. - Ability to learn from teammates. - Comfort working with AI productivity tools (Claude, ChatGPT, etc.). - Comfort using time-tracking tools. - An appreciation for small details (so getcha some bonus points by including "Applebee’s” somewhere in your application). - Alignment with our core values. - Soft skills in the way of your humility, hunger, and people smarts. - Ability to reframe challenges in communication as opportunities to connect. Interested? Cool. Here’s how to apply: To apply, write us something specific for this application, unaided by AI. It doesn’t need to be long; just let us know why you’d be a great fit at Focus Lab and what you see your future looking like with us. Please pick two projects you’ve worked on recently and tell us what we should know about them.  What happens next? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate We’re excited to hear from you!

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand.. Role location: Remote, USA We are looking for a seasoned brand/UI designer with at least 4 years of experience to join our Design team. Candidates must be able to work within 9AM-5PM Eastern Time Zone (minimum 6 hour overlap for international contractors). Note: This is not a UX design role- brand and UI design experience is required. About the role: The ideal candidate is a champion of all visual aspects of a brand. You have a deep understanding of the branding process and its relationship with strategy and communications. You will be leading a variety of design projects ranging from visual identity foundations, to web and brand activations. You’ll be responsible for creating original, industry-leading creative work, making sure the brand/UI visuals follow the defined strategy and achieve the visual goals of the project. While the actual needs per client may vary, it all has the same purpose: define what problem they’re solving, find out what makes them different, capture their essence, and communicate that through visual storytelling. Finally, you will be a member of our tight-knit, supportive community of designers at Focus Lab, being inspired and challenged to create your best work. You’ll engage with the Design team through collaboration sessions, design critiques, and more. You can expect to: Strive for Excellence: - Lead branding/UI projects for a variety of clients in the B2B space - Create brand identity and UI systems rooted in strategy from the ground up that move our clients’ brands forward - Keep a pulse on the latest brand design/UI trends and tools, including AI Empathy in Action: - Build rapport with our clients and our team to help generate and deliver tangible, impactful ideas Lead with Courage: - Present and defend your design decisions with expertise, confidence, and strong strategic rationale directly to powerful client stakeholders - Drive weekly meetings with clients in the visual portion of the project Assume the Best: - Approach new challenges with curiosity - Navigate both team and client feedback with confidence All Over Ego: - Give and receive constructive critique with clients and teammates - Collaborate across Focus Lab and client teams to create successful visual outputs, including on research, analysis, and synthesis in the creation of brand and visual language strategy - Contribute to the betterment and evolution of Focus Lab culture, processes, and client experiences Own The Work: - Work autonomously, self-structuring your week to ship deliverables on a weekly cadence - Take initiative, guiding the client to the best solution– we’re not order-takers - Follow through on the little (but important) things like punctuality and file hygiene You should be comfortable working in: - Figma - Adobe Suite (Illustrator, InDesign, and Photoshop) - AI design and productivity tools The right designer for this role has: - Proven experience leading visual work for large, national-level clients - A portfolio showing full brand identity systems (beyond logos) and UI design/UI kits for large organizations - Curiosity to dig deep into our clients’ companies, industries, and objectives - A passion to collaborate with and learn from a team of project managers, strategists, writers, and fellow designers - Confidence in driving and guiding stakeholders on visual design. They trust you’re in the driver’s seat - An active and empathetic listen-first mindset - Initiative: you see what needs to be done and make a plan to do it - Detail orientation (include the word “Applebees” somewhere in your application for bonus points) - Alignment with our core values - Soft skills in the way of your humility, hunger, and people smarts - Ability to work within 9AM-5PM EST collaboration hours - Strong proficiency in written and spoken English - Bonus: Experience using AI to extend design systems and generate highly custom, scalable visual assets and mockups Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Interested? Cool. Here’s how to apply: - Tell us about yourself in the Summary. It doesn’t need to be long! Just let us know what gets you excited about this role, why you’d make a great addition at Focus Lab, two or three projects you’ve worked on and why they’re relevant, and what you see your future looking like with us. - Make sure your application materials demonstrate at least some of the experience and qualities listed above. - We believe in using AI as part of modern design practice. If you include work in your portfolio where AI was used, please note where AI played a role, whether it was ideation, research, process, or final output. There's no "right" approach; we simply value transparency and curiosity. It doesn’t matter if you have a degree or not. Many of our teammates are self-taught. We're looking to see that you are a creative visual thinker and empathic communicator whose love of the craft goes beyond self-expression. We understand that candidates will not check every single box we have here; most of us didn’t when we applied. If you are interested and can show that you’re a fit, you should apply. What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand.. Role location: Remote, USA We are looking for a seasoned brand/UI designer with at least 4 years of experience to join our Design team. Candidates must be able to work within 9AM-5PM Eastern Time Zone (minimum 6 hour overlap for international contractors). Note: This is not a UX design role- brand and UI design experience is required. About the role: The ideal candidate is a champion of all visual aspects of a brand. You have a deep understanding of the branding process and its relationship with strategy and communications. You will be leading a variety of design projects ranging from visual identity foundations, to web and brand activations. You’ll be responsible for creating original, industry-leading creative work, making sure the brand/UI visuals follow the defined strategy and achieve the visual goals of the project. While the actual needs per client may vary, it all has the same purpose: define what problem they’re solving, find out what makes them different, capture their essence, and communicate that through visual storytelling. Finally, you will be a member of our tight-knit, supportive community of designers at Focus Lab, being inspired and challenged to create your best work. You’ll engage with the Design team through collaboration sessions, design critiques, and more. You can expect to: Strive for Excellence: - Lead branding/UI projects for a variety of clients in the B2B space - Create brand identity and UI systems rooted in strategy from the ground up that move our clients’ brands forward - Keep a pulse on the latest brand design/UI trends and tools, including AI Empathy in Action: - Build rapport with our clients and our team to help generate and deliver tangible, impactful ideas Lead with Courage: - Present and defend your design decisions with expertise, confidence, and strong strategic rationale directly to powerful client stakeholders - Drive weekly meetings with clients in the visual portion of the project Assume the Best: - Approach new challenges with curiosity - Navigate both team and client feedback with confidence All Over Ego: - Give and receive constructive critique with clients and teammates - Collaborate across Focus Lab and client teams to create successful visual outputs, including on research, analysis, and synthesis in the creation of brand and visual language strategy - Contribute to the betterment and evolution of Focus Lab culture, processes, and client experiences Own The Work: - Work autonomously, self-structuring your week to ship deliverables on a weekly cadence - Take initiative, guiding the client to the best solution– we’re not order-takers - Follow through on the little (but important) things like punctuality and file hygiene You should be comfortable working in: - Figma - Adobe Suite (Illustrator, InDesign, and Photoshop) - AI design and productivity tools The right designer for this role has: - Proven experience leading visual work for large, national-level clients - A portfolio showing full brand identity systems (beyond logos) and UI design/UI kits for large organizations - Curiosity to dig deep into our clients’ companies, industries, and objectives - A passion to collaborate with and learn from a team of project managers, strategists, writers, and fellow designers - Confidence in driving and guiding stakeholders on visual design. They trust you’re in the driver’s seat - An active and empathetic listen-first mindset - Initiative: you see what needs to be done and make a plan to do it - Detail orientation (include the word “Applebees” somewhere in your application for bonus points) - Alignment with our core values - Soft skills in the way of your humility, hunger, and people smarts - Ability to work within 9AM-5PM EST collaboration hours - Strong proficiency in written and spoken English - Bonus: Experience using AI to extend design systems and generate highly custom, scalable visual assets and mockups Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Interested? Cool. Here’s how to apply: - Tell us about yourself in the Summary. It doesn’t need to be long! Just let us know what gets you excited about this role, why you’d make a great addition at Focus Lab, two or three projects you’ve worked on and why they’re relevant, and what you see your future looking like with us. - Make sure your application materials demonstrate at least some of the experience and qualities listed above. - We believe in using AI as part of modern design practice. If you include work in your portfolio where AI was used, please note where AI played a role, whether it was ideation, research, process, or final output. There's no "right" approach; we simply value transparency and curiosity. It doesn’t matter if you have a degree or not. Many of our teammates are self-taught. We're looking to see that you are a creative visual thinker and empathic communicator whose love of the craft goes beyond self-expression. We understand that candidates will not check every single box we have here; most of us didn’t when we applied. If you are interested and can show that you’re a fit, you should apply. What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand.. Role location: Remote, USA We are looking for a seasoned brand/UI designer with at least 4 years of experience to join our Design team. Candidates must be able to work within 9AM-5PM Eastern Time Zone (minimum 6 hour overlap for international contractors). Note: This is not a UX design role- brand and UI design experience is required. About the role: The ideal candidate is a champion of all visual aspects of a brand. You have a deep understanding of the branding process and its relationship with strategy and communications. You will be leading a variety of design projects ranging from visual identity foundations, to web and brand activations. You’ll be responsible for creating original, industry-leading creative work, making sure the brand/UI visuals follow the defined strategy and achieve the visual goals of the project. While the actual needs per client may vary, it all has the same purpose: define what problem they’re solving, find out what makes them different, capture their essence, and communicate that through visual storytelling. Finally, you will be a member of our tight-knit, supportive community of designers at Focus Lab, being inspired and challenged to create your best work. You’ll engage with the Design team through collaboration sessions, design critiques, and more. You can expect to: Strive for Excellence: - Lead branding/UI projects for a variety of clients in the B2B space - Create brand identity and UI systems rooted in strategy from the ground up that move our clients’ brands forward - Keep a pulse on the latest brand design/UI trends and tools, including AI Empathy in Action: - Build rapport with our clients and our team to help generate and deliver tangible, impactful ideas Lead with Courage: - Present and defend your design decisions with expertise, confidence, and strong strategic rationale directly to powerful client stakeholders - Drive weekly meetings with clients in the visual portion of the project Assume the Best: - Approach new challenges with curiosity - Navigate both team and client feedback with confidence All Over Ego: - Give and receive constructive critique with clients and teammates - Collaborate across Focus Lab and client teams to create successful visual outputs, including on research, analysis, and synthesis in the creation of brand and visual language strategy - Contribute to the betterment and evolution of Focus Lab culture, processes, and client experiences Own The Work: - Work autonomously, self-structuring your week to ship deliverables on a weekly cadence - Take initiative, guiding the client to the best solution– we’re not order-takers - Follow through on the little (but important) things like punctuality and file hygiene You should be comfortable working in: - Figma - Adobe Suite (Illustrator, InDesign, and Photoshop) - AI design and productivity tools The right designer for this role has: - Proven experience leading visual work for large, national-level clients - A portfolio showing full brand identity systems (beyond logos) and UI design/UI kits for large organizations - Curiosity to dig deep into our clients’ companies, industries, and objectives - A passion to collaborate with and learn from a team of project managers, strategists, writers, and fellow designers - Confidence in driving and guiding stakeholders on visual design. They trust you’re in the driver’s seat - An active and empathetic listen-first mindset - Initiative: you see what needs to be done and make a plan to do it - Detail orientation (include the word “Applebees” somewhere in your application for bonus points) - Alignment with our core values - Soft skills in the way of your humility, hunger, and people smarts - Ability to work within 9AM-5PM EST collaboration hours - Strong proficiency in written and spoken English - Bonus: Experience using AI to extend design systems and generate highly custom, scalable visual assets and mockups Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English. Interested? Cool. Here’s how to apply: - Tell us about yourself in the Summary. It doesn’t need to be long! Just let us know what gets you excited about this role, why you’d make a great addition at Focus Lab, two or three projects you’ve worked on and why they’re relevant, and what you see your future looking like with us. - Make sure your application materials demonstrate at least some of the experience and qualities listed above. - We believe in using AI as part of modern design practice. If you include work in your portfolio where AI was used, please note where AI played a role, whether it was ideation, research, process, or final output. There's no "right" approach; we simply value transparency and curiosity. It doesn’t matter if you have a degree or not. Many of our teammates are self-taught. We're looking to see that you are a creative visual thinker and empathic communicator whose love of the craft goes beyond self-expression. We understand that candidates will not check every single box we have here; most of us didn’t when we applied. If you are interested and can show that you’re a fit, you should apply. What happens after you apply? This job posting will close on Tuesday, April 7th at 5PM EST. Our plan is to get through all the applications as soon as possible after the job posting closes. Our goal is to start interviewing in April, with an ideal start date in May. What does the interview process look like? - A video interview to discuss your interest and answer any initial questions you may have - A video interview to talk about your experience and Focus Lab culture - A video interview to talk about your experience, your portfolio, and how we collaborate