FeedbackFruits

• Run platform onboarding sessions and training workshops with faculty, instructional designers, and LMS administrators at partner universities, tailoring every session to the audience in the room • Support LMS configuration and the technical set-up of FeedbackFruits tools across your account portfolio, navigating different platforms and troubleshooting independently • Prepare adoption data summaries and usage reports that turn raw numbers into clear insights and actions • Work alongside Sales, Marketing, Product, and Support on partner conversations, renewal discussions, and product feedback loops, making sure the APAC perspective is always in the room • Drive pilot implementations from initial setup through to conversion, keeping complex, multi-stakeholder projects moving against firm timelines • Escalate partner issues to Support and Product and act as the APAC perspective internally, making sure what you're hearing in the field shapes how the team works • Travel to partner campuses, regional conferences, and company gatherings in Amsterdam, representing FeedbackFruits in every room you walk into

Title: Account Executive (US) Location: US Remote Full-time Department: Go To Market Job Description: At FeedbackFruits, we’re on a mission to revolutionize higher education with innovative EdTech solutions that drive student engagement and develop essential 21st-century skills. We believe education is the key to tackling future societal challenges and unlocking human potential. Our cutting-edge technology empowers educators to create engaging, technology-supported learning experiences that foster curiosity, critical thinking, and lifelong learning. As a rapidly growing scale-up, we’re looking for a passionate and results-driven Account Executive to join our dynamic sales team in a quickly expanding Central US market. If you thrive in a fast-paced environment, love consultative sales, and want to make a real impact in the education space, this is the role for you! What you’ll do - Drive new business by identifying and prospecting higher education institutions through cold outreach, conferences, networking, and referrals. - Partner with BDRs and Marketing to create and run targeted lead-generation campaigns. - Deliver compelling product demos and presentations to showcase the value of our SaaS solutions. - Develop and maintain strong, long-term relationships with customers, acting as their primary point of contact. - Run a consultative purchasing process with customers, ensuring customer success and satisfaction. - Manage and track sales activities in the CRM, ensuring accurate forecasting. - Ensure deals move efficiently through the sales funnel with proper qualification along the way. - Lead contract negotiations and renewals, ensuring deals align with both customer needs and company goals. - Work with sales leadership to craft competitive packaging and pricing strategies. - Stay informed on industry trends, market conditions, and competitor activities to identify growth opportunities. - Work closely with Marketing, Product, and Customer Success teams to drive company-wide success. What you'll bring - 5+ years of B2B or B2G SaaS sales experience, with a record of meeting targets - 2+ years of EdTech and/or Education experience, working within higher education, K12 education, corporate L&D, and/or workforce training - Experience with average contract values (ACV) of 50K+, with additional examples of 6-figure deals under your belt - Ability to self-generate pipeline – experience sourcing 40-50% (or more) of top of funnel opportunities, with the rest coming from BDRs and Marketing - Strong communication & negotiation skills – you can simplify complex ideas and close strategic deals effectively. - Self-motivated & adaptable – you thrive in a fast-paced, evolving environment. - Growth mindset – ability to receive/give feedback and evolve as a salesperson - CRM proficiency – experience managing sales pipelines and tracking performance. - Passion for positive impact – excited about FeedbackFruits’s vision and mission for positively impacting society through education What We Offer - Competitive salary and commission plan - Pension (401K) plan (2% of annual gross base salary) - Health Care plan (premium - incl. Dental & Vision - 50% contribution for spouse and children) - 25 days PTO for both vacation and sick days - 1 extra paid vacation day on your birthday - 3 extra paid work-free days for volunteering per year - 3 extra work-free days that can be spent on learning & development - € 550 annual learning & development budget - Company laptop - Remote work - Unlimited access to OpenUp (to support your mental and physical wellbeing) The salary range for this position is $110.000 - $150.000 with OTE per year, depending on experience, location, and other job-related factors. Please note that this salary range is provided in accordance with applicable state and local pay transparency laws. The final compensation package will be determined through the interview process.

• Partner with your AE to focus on the highest-value ICP accounts in the region • Operate as a proactive hunter, crafting thoughtful, personalized outreach across email, phone, LinkedIn, and events. • Engage senior Higher Ed leaders (Deans, CIOs, CTL leaders, Instructional Designers) with credibility and curiosity • Lead first meetings and guide structured discovery that uncovers real challenges • Spot early champions, clarify needs and shape strong use-case fit from the start • Be the first trusted voice prospects hear by responding quickly and professionally • Run short, targeted discovery conversations to understand pain, urgency and priorities • Move qualified leads into high-quality opportunities or guide lower-intent leads into the right nurture path • Capture crisp notes so AEs can pick up seamlessly and keep momentum strong • Join early AE conversations to ensure a confident, smooth transition • Guide prospects through our sandbox and demo environments • Surface early champions, blockers and relevant context • Contribute to business cases, early proposals and next-step preparation • Keep HubSpot clean and insight-rich so pipeline decisions are fast and accurate • Learn directly from senior team members and continuously refine your sales craft • Participate in workshops, training and skill-development sessions • Share prospect insights that help Marketing and Product improve our message and offering

• Drive new business by identifying and prospecting higher education institutions through cold outreach, conferences, networking, and referrals. • Partner with BDRs and Marketing to create and run targeted lead-generation campaigns. • Deliver compelling product demos and presentations to showcase the value of our SaaS solutions. • Develop and maintain strong, long-term relationships with customers, acting as their primary point of contact. • Run a consultative purchasing process with customers, ensuring customer success and satisfaction. • Manage and track sales activities in the CRM, ensuring accurate forecasting. • Ensure deals move efficiently through the sales funnel with proper qualification along the way. • Lead contract negotiations and renewals, ensuring deals align with both customer needs and company goals. • Work with sales leadership to craft competitive packaging and pricing strategies. • Stay informed on industry trends, market conditions, and competitor activities to identify growth opportunities. • Work closely with Marketing, Product, and Customer Success teams to drive company-wide success.

• Het in kaart brengen van nieuwe partners • Stakeholdermap opstellen van potentiële partners • Het actief benaderen van potentiële partners • Het geven van demo’s • Helpen bij het ontwikkelen van marketing materiaal • Mede verantwoordelijk voor de pilots bij nieuwe partners • Communiceren van behoeftes potentiële partners naar product team • Miro projectboard bijhouden • Twee-wekelijkse meetings bijwonen • Strategisch meedenken over aanpak en prioriteiten • Eigen taken en mini-projecten oppakken • Stakeholder management • Event management • Communicatie met congres organisatie • Materialen op orde maken (marketing team ter beschikking) • Workshops en techniek voorbereiden • Samenwerking met partners (Microsoft, Universiteiten en Hogescholen van Nederland)