EVA Commerce Inc.

• Manage product-related projects from planning to delivery. • Work closely with the Product Team to define project scope, timelines, priorities, and deliverables. • Coordinate with developers, designers, business teams, and other stakeholders to ensure alignment. • Track project progress, identify risks, blockers, and dependencies, and proactively follow up. • Organize and lead project meetings, status updates, sprint planning, and follow-up discussions when needed. • Translate business needs into clear tasks, requirements, and action items. • Maintain project documentation, timelines, task boards, meeting notes, and decision logs. • Ensure all stakeholders are informed about project status, delays, risks, and next steps. • Support prioritization by helping the team understand urgency, business impact, and resource availability. • Monitor project quality and ensure delivered work meets the agreed requirements. • Continuously improve internal project management processes, workflows, and communication practices.

• Support the end-to-end recruitment process, including job postings, resume screening, interview scheduling, and initial HR interviews • Coordinate with hiring managers to understand role requirements and assist in hiring plans • Maintain and update recruitment trackers, HR databases, and reports • Assist with onboarding and ensure a smooth experience for new hires • Help manage employee records and ensure all documentation is accurate and up to date • Support day-to-day HR operations, including employee engagement and internal communications • Assist in drafting HR-related communications, surveys, and reports • Ensure compliance with internal policies and HR best practices

• Own and evolve Eva’s brand narrative across all channels and touchpoints • Translate Eva’s value proposition into website messaging, sales materials, campaigns, and funnel assets • Ensure consistent positioning and messaging that clearly differentiates Eva from agencies and software competitors • Define and execute Eva’s go-to-market strategy based on ICP, market opportunities, and system entry points • Align marketing strategy with Eva’s full-funnel growth model and business objectives • Prioritize high-impact segments, channels, and campaigns to drive efficient pipeline growth • Own qualified pipeline targets and demand generation performance • Manage external lead generation agencies and ensure output quality and alignment with revenue goals • Build and optimize structured acquisition funnels across paid, organic, email, and lifecycle channels • Implement and improve lifecycle marketing programs across email and SMS • Own and improve GoHighLevel implementation, adoption, and discipline across the marketing funnel • Build lead scoring, automation, CRM workflows, and reporting systems to ensure visibility into marketing and sales performance • Own website strategy, landing page architecture, and funnel flows as key conversion assets • Develop ICP-specific pages and campaign landing experiences that improve conversion rates • Continuously improve website and funnel performance based on conversion data and user behavior • Build a scalable AI-driven content engine for case studies, thought leadership, newsletters, and funnel content • Ensure content output reflects Eva’s system thinking, business value, and growth strategy • Own paid media strategy across Google, Meta, and LinkedIn, ensuring channel performance aligns with CAC and conversion goals • Partner closely with the US Sales Team to improve messaging, sales enablement materials, objection handling, and close rates • Own Eva’s organic growth strategy across LinkedIn, YouTube, newsletters, and other brand-building channels • Work cross-functionally with leadership, sales, product, operations, and finance teams to ensure alignment and accountability • Run weekly marketing and pipeline reviews and maintain execution discipline across all marketing initiatives

• Own the end to end performance of our Shopify store and ensure a high converting branded customer journey • Lead CRO programs including A/B testing, UX improvements, funnel analysis, and landing page experiments • Oversee email and SMS strategy covering segmentation, automations, lifecycle flows, and performance reporting • Develop and execute D2C brand strategy across key digital channels to grow acquisition and retention • Partner closely with creative, paid media, and product teams to align brand messaging and campaign execution • Translate analytics into clear insights and actionable growth recommendations • Manage product launches, merchandising, promotions, and ongoing content updates on Shopify • Stay up to date with Shopify best practices, apps, CRO tools, and evolving consumer trends

• Develop, execute, and manage comprehensive paid media strategies across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) to achieve key business objectives, such as lead generation, customer acquisition, and revenue growth. • Set up and launch new campaigns with a focus on detail, including keyword research, audience targeting, ad copywriting, A/B testing, and landing page optimization. • Continuously monitor and optimize campaigns to improve key performance metrics like CTR, CPC, CPA, ROAS, and conversion rates. • Manage and allocate monthly and quarterly advertising budgets effectively across platforms and campaigns to maximize return on investment (ROI). • Build, manage, and refine target audiences, including custom audiences, lookalike audiences, and remarketing lists. • Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager. • Design and implement rigorous A/B tests for ad copy, creative assets, landing pages, and audience segments.

• Manage and oversee daily financial operations, ensuring accuracy and efficiency. • Support various business processes and contribute to operational improvements. • Prepare financial reports, reconciliations, and analyses as needed. • Collaborate with cross-functional teams to optimize workflows and processes. • Assist with ad-hoc projects and other tasks to support business needs.

• Manage ad campaigns to drive traffic and conversions. • Build and grow brand presence on Amazon and other platforms. • Interpret performance data to make informed decisions and optimize campaigns. • Conduct in-depth audits to identify profit opportunities. • Improve product listings for better visibility and ranking. • Execute end-to-end e-commerce strategies to enhance client performance and revenue growth. • Optimize product listings, pricing, and promotions to maximize sales and profitability. • Collaborate with internal teams to implement marketing strategies and ad campaigns. • Monitor marketplace trends and competitor activity to generate actionable insights. • Use data analytics tools to report performance and identify improvement opportunities. • Communicate directly with clients to deliver updates, strategies, and tailored solutions.

• Execute end-to-end e-commerce strategies to enhance client performance and revenue growth. • Optimize product listings, pricing, and promotions to maximize sales and profitability. • Collaborate with internal teams to implement marketing strategies and ad campaigns. • Monitor marketplace trends and competitor activity to generate actionable insights. • Use data analytics tools to report performance and identify improvement opportunities. • Communicate directly with clients to deliver updates, strategies, and tailored solutions.

• Conduct outbound phone calls, text messages, and emails to engage prospects and book appointments with KADs • Create and send personalized video messages to increase engagement and generate excitement for potential meetings • Develop and maintain strong relationships with eCommerce brands and Amazon sellers • Perform market research to identify trends, competitive positioning, and new opportunities • Maintain accurate records in the CRM, tracking lead progress and sales performance • Upload data from spreadsheets or WhatsApp into the CRM as needed

• Design, develop, and maintain full-stack applications using Next.js, React, and Node.js • Build and maintain scalable RESTful APIs and backend services • Work with PostgreSQL for transactional systems and ClickHouse for analytics and large-scale event data • Contribute to event-driven architectures using Kafka and/or RabbitMQ • Develop and maintain data pipelines that process high-volume events such as orders, ads, user activity, and system events • Optimize frontend performance using SSR, SSG, and ISR in Next.js • Collaborate closely with product, design, and data teams to translate business requirements into technical solutions • Integrate third-party APIs including Amazon, Shopify, and internal services • Troubleshoot production issues and take ownership of performance, reliability, and scalability • Write clean, testable, and well-documented code • Participate in code reviews, architectural discussions, and technical decision-making