Cuponomia

• Planejar, executar e otimizar estratégias de aquisição para App, com foco em crescimento sustentável e escalável; • Gerenciar campanhas em diferentes canais, acompanhando métricas-chave ao longo de todo o funil; • Analisar dados e gerar insights para tomada de decisão e priorização de iniciativas • Testar novas abordagens, canais e criativos, buscando continuamente oportunidades de melhoria; • Atuar em parceria com times como Produto, Dados, CRO, TI e Comercial para evoluir a performance; • Acompanhar tendências e novidades do mercado de marketing digital e mobile; • Apoiar e contribuir no desenvolvimento de pessoas mais juniores do time.

• Participar do planejamento e da implementação das estratégias de marketing digital, atuando em parceria com times como Produto, Tecnologia, Comercial, entre outros; • Atuar nos diferentes canais de relacionamento com o cliente, como e-mail marketing, WhatsApp, Push e Web Push; • Desenvolver recomendações e insights a partir de análises de dados reais; • Realizar a gestão das campanhas implementadas, incluindo monitoramento, análise e comparação de performance.

• Monitor product performance metrics, supporting the identification of improvement opportunities; • Assist in analyzing the user journey with a focus on increasing conversion and retention; • Participate in conducting user interviews and tests to validate problems and hypotheses; • Support alignment between stakeholders, user needs, and technical feasibility in roadmap development; • Collaborate with the Design team on prototyping and validating new solutions; • Contribute to documentation of processes, features, and product learnings; • Support discovery initiatives, experimentation (e.g., A/B tests) and hypothesis validation; • Track the development of new features, ensuring clarity of scope and objectives.

• Develop strategic relationships with partner stores; • Lead commercial negotiations that are competitive and deliver value to users; • Manage a portfolio of partners, monitor KPIs and ensure sustainable performance; • Identify opportunities and prospect new partners that contribute to Cuponomia's growth; • Create commercial proposals aligned with organizational goals, ensuring attractive terms that strengthen partnerships and maximize benefits delivered to users; • Analyze data and metrics to generate insights, identify improvements and support strategic decisions; • Act proactively, proposing initiatives that drive partnership performance and efficiency.

• Construir e manter modelos preditivos aplicados a decisões de negócio; • Estruturar, desenvolver e evoluir pipelines de dados robustos e escaláveis; • Apoiar as áreas de negócio com análises e garantir o funcionamento da cultura self-service de dados; • Otimizar, documentar e estruturar relatórios e dashboards no Looker; • Contribuir com as iniciativas de Inteligência Artificial em estágio de estruturação na empresa; • Suportar análises e projetos estratégicos de negócio com visão orientada a dados; • Compartilhar conhecimento e apoiar o desenvolvimento técnico do time.

• Use various languages and technologies to develop systems across different platforms, such as Web, REST, Mobile, and browser extensions; • Apply development best practices such as SOLID, DDD, and TDD; • Extract and analyze information from our databases using SQL, NoSQL, and Big Data; • Develop scalable cloud applications using Amazon Web Services.

• Plan, execute and optimize app user acquisition strategies with a focus on sustainable, scalable growth; • Manage campaigns across multiple channels, monitoring key metrics across the entire funnel; • Analyze data and generate insights to support decision-making and prioritization of initiatives; • Test new approaches, channels and creatives, continuously seeking opportunities for improvement; • Collaborate with teams such as Product, Data, CRO, IT and Commercial to drive performance improvements; • Keep up with trends and developments in digital and mobile marketing; • Support and contribute to the development of more junior team members.

• Create and develop visual communication for Cuponomia's campaigns, projects, and products; • Support the company's visual communication and digital marketing strategies; • Ensure visual and brand consistency across different user touchpoints; • Design assets for social media, promotional campaigns, newsletters, and landing pages; • Produce illustrations and edit short-form videos for digital channels; • Collaborate with marketing, product, and content teams to develop visual materials aligned with business and performance objectives; • Contribute to continuous improvements in the visual quality and user experience of the brand's communications.

• Own a product area, accountable for objectives, roadmap and outcomes; • Lead the discovery process: user research, data analysis, opportunity mapping and hypothesis validation; • Continuously monitor and analyze performance metrics — conversion, retention, engagement and revenue — proposing actions based on insights; • Define and prioritize initiatives balancing business impact, user experience and technical feasibility; • Propose and lead experiments (A/B tests and others) to validate hypotheses before scaling solutions; • Build and clearly communicate the squad’s roadmap, linking initiatives to strategic objectives; • Align requirements and expectations across business, technology, design and external partners; • Oversee feature development with the technical team, ensuring clear scope, acceptance criteria and goals; • Influence decisions beyond the squad, contributing to the product vision across the ecosystem.

• Lead the end-to-end design process: discovery, ideation, prototyping, user testing, and support during implementation; • Contribute to the evolution and consistency of the Design System, ensuring visual and interaction coherence across products; • Collaborate in developing personas, journeys, and opportunity mapping together with multidisciplinary teams; • Translate business strategy and research insights into well-founded design decisions; • Actively participate in product rituals (refinements, reviews, retrospectives), acting as a representative voice for the user; • Propose continuous improvements to the user experience based on data, feedback, and market trends.