Job Closed
This listing is no longer active.
We drive high-value businesses with precise B2B marketing and sales strategies. #DemandGeneration #ABM #RevOps
CRM Analyst – RD Station, HubSpot
Location
Brazil
Posted
104 days ago
Salary
0
Seniority
Senior
Job Description
CRM Analyst – RD Station, HubSpot
Bowe - B2B Growth
• Administer and optimize RD Station and HubSpot instances, ensuring proper structure, governance, and performance of the B2B leads and accounts database. • Create and manage complex automation workflows, nurture campaigns, and multichannel relationship programs. • Develop lead acquisition, qualification, and retention strategies in partnership with Demand Generation and Sales teams. • Implement personalized journeys and integrations with landing pages, forms, paid media, and CRM. • Monitor and optimize performance metrics (engagement, conversion, MQLs, SQLs), proposing continuous improvements. • Create and maintain CRM and automation dashboards and reports, generating strategic insights on the marketing funnel. • Ensure CRM integration with other platforms (media, BI, events, customer support, and sales). • Support clients' marketing teams in executing data-driven campaigns and continuously improving the customer journey.
Job Requirements
- Proven experience with RD Station and HubSpot (Administrator or Power User).
- Experience with B2B CRM and marketing automation, preferably in technology companies or complex environments.
- Strong knowledge of audience segmentation, lead scoring, lifecycle management, and attribution models.
- Analytical ability to interpret data and generate actionable insights.
- Experience with native and API-based integrations between CRM and media, BI, and support platforms.
Benefits
- Life insurance
- Wellhub
- Health insurance (DIT)
- TotalPass
- Paid annual leave
Related Guides
Related Job Pages
More Customer Success Manager Jobs
Customer Success Manager
Thinkahead Consultant Psychologist Pty LtdWe get to the heart of the matter.....real people......real solutions
• Lead, coach, and develop a team of Technical Program Managers, fostering high performance, accountability, and career growth. • Set clear expectations, goals, and success metrics for TPMs aligned to customer success and business objectives. • Conduct regular 1:1s, performance reviews, and provide ongoing feedback and mentorship. • Own executive-level relationships with key customers, ensuring alignment on objectives, delivery timelines, and success criteria. • Serve as an escalation point for customer issues, risks, or delivery challenges, driving timely resolution. • Partner with Sales, Account Management, and technical teams to support ongoing projects, and long-term customer value. • Provide oversight across multiple hardware integration programs, ensuring consistency in execution, communication, and quality. • Guide TPMs in managing scope, timelines, dependencies, and risks across server, storage, networking, and infrastructure solutions. • Ensure programs are delivered on time, within scope, and aligned to customer expectations. • Drive alignment across engineering, supply chain, warehouse, production, quality, and operations teams. • Collaborate with senior leaders to resolve resourcing constraints, priority conflicts, and systemic delivery issues. • Strengthen partnerships with vendors, OEMs, and service providers as needed to support customer outcomes. • Define and track customer success metrics, delivery of KPIs, and team performance indicators. • Standardize best practices for program management, customer communication, and risk management. • Identify opportunities to improve tools, workflows, and delivery processes to scale the organization effectively.
• Act as the single point of contact for Autodesk and key customer stakeholders within our largest accounts in the Nordics • Drive post-sale account management and customer relationship development while providing strategic advisory services • Develop and maintain a strategic customer success plan with a select group of named accounts • Collaborate with internal subject matter experts to translate customer business/technical challenges into business solutions • Create and coordinate account documentation including reports, proposals, business assessments and recommendations • Accountable for post-sale account management and drives account adopt and scale strategy with wider account team members
• Own a portfolio of 150–300 customers with clear accountability for retention, adoption, and expansion outcomes • Proactively engage customers through calls, meetings, and scaled campaigns to drive value and momentum • Monitor health signals, usage data, and renewal indicators to prioritize the highest-impact actions • Lead renewal strategy and execution, reducing risk and securing long-term partnerships • Identify and drive expansion opportunities in partnership with Sales • Run efficient, scalable motions (segmentation, automation, 1:many engagement) to maximize reach and impact • Conduct discovery to understand goals, align on outcomes, and position Newsela as a strategic partner • Solve root causes of customer challenges rather than addressing surface-level symptoms • Maintain accurate forecasting, planning, and execution tracking in our systems • Leverage core tools (ex. Salesforce, Gainsight, Gong, Salesloft) to manage your book of business with consistency, operational rigor, and clear process adherence • Continuously seek feedback and improve your approach to raise the bar on performance and outcomes
• Manages a list of our strategic customers and important initiatives. • Provides customers with business, technical, and product knowledge. • Develops/executes effective success plans to drive customer outcomes. • Educates customers on how existing and new product features/functionality will contribute to the growth of their business. • Works closely with CS leadership to define and execute best practices for account management. • Assists others at OutSystems as they support the customers in their digitalization journey. • Works closely with Account Executives and Customer Success Engineers to identify and nurture customer renewal and growth opportunities to closure. • Acts as the Voice of the Customer. • Identifies and quantifies the key factors for customer success and then communicates them effectively to drive the solutions provided by OutSystems. • Develops a plan to meet this criterion based on regularly cadenced communications with the customer (QBRs, Executive Meetings, etc.). • Brings intelligent and relevant product feedback and recommendations from customers back to the Product Management team. • Travels as needed to meet with Customers in person. • Develops a plan to increase the penetration at your Customers that provides for increased OutSystems executive visibility. • Innovates to make an impact: on your customers, your team, and the company.



