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Bowe - B2B Growth logo
Bowe - B2B Growth

We drive high-value businesses with precise B2B marketing and sales strategies. #DemandGeneration #ABM #RevOps

CRM Analyst – RD Station, HubSpot

Customer Success ManagerCustomer SuccessFull TimeRemoteSeniorTeam 51-200Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

104 days ago

Salary

0

Seniority

Senior

Bachelor DegreePortuguese

Job Description

CRM Analyst – RD Station, HubSpot

Bowe - B2B Growth

• Administer and optimize RD Station and HubSpot instances, ensuring proper structure, governance, and performance of the B2B leads and accounts database. • Create and manage complex automation workflows, nurture campaigns, and multichannel relationship programs. • Develop lead acquisition, qualification, and retention strategies in partnership with Demand Generation and Sales teams. • Implement personalized journeys and integrations with landing pages, forms, paid media, and CRM. • Monitor and optimize performance metrics (engagement, conversion, MQLs, SQLs), proposing continuous improvements. • Create and maintain CRM and automation dashboards and reports, generating strategic insights on the marketing funnel. • Ensure CRM integration with other platforms (media, BI, events, customer support, and sales). • Support clients' marketing teams in executing data-driven campaigns and continuously improving the customer journey.

Job Requirements

  • Proven experience with RD Station and HubSpot (Administrator or Power User).
  • Experience with B2B CRM and marketing automation, preferably in technology companies or complex environments.
  • Strong knowledge of audience segmentation, lead scoring, lifecycle management, and attribution models.
  • Analytical ability to interpret data and generate actionable insights.
  • Experience with native and API-based integrations between CRM and media, BI, and support platforms.

Benefits

  • Life insurance
  • Wellhub
  • Health insurance (DIT)
  • TotalPass
  • Paid annual leave

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