Blueland

• Manage daily site updates including messaging swaps, asset changes, and content refreshes within our CMS Pack Digital • Coordinate closely with Marketing, CRM, and Creative to align onsite execution with campaign messaging • Submit Creative Briefs for scheduled promotions and ensure all assets are accounted for • Own the launch of our Holiday campaigns, ensuring on-time and accurate site transitions throughout the season • Ensure accuracy, timing, and quality control of all scheduled website changes • Support execution of supplemental marketing initiatives such as gifting programs and custom landing pages as needed • Manage site merchandising, updating prices and inventory allocations in Shopify for both the DTC and Wholesale store, in partnership with our Operations team • Own the configuration of new products, ensuring the accurate and comprehensive product data is configured across our technical stack (CMS, Shopify, and Recharge Subscriptions) • Execute new product launches, including some limited after-hours publishing and QA • Configure A/B tests within the CMS platform in partnership with the Director of Digital Product • QA test variations and comprehensively report issues to engineering • Define, track, and measure success metrics for experiments and feature launches • Run weekly SEO and monthly Accessibility reports and document and report issues to engineering

• Partner closely with the Formulation team during development to fully understand each formula, including functional ingredients, excipients, specifications, and product claims. • Identify formulation “levers” that can be adjusted to improve manufacturability while maintaining product performance, quality, specifications, and claims. • Understand the equipment, capabilities, and limitations of each contract manufacturer to ensure formulas are designed for successful production. • Evaluate excipients and processing aids that may improve manufacturing efficiency, flowability, mixing, filling, stability, or overall process robustness. • Translate formulation requirements into practical manufacturing guidance for powders and liquids. • Support troubleshooting during scale-up, validation, and commercial production. • Work cross-functionally with Formulation, Quality, Operations, Procurement, and Contract Manufacturing teams to resolve process and formula-related challenges.

• Lead special projects end-to-end with full ownership and autonomy, and support the Chief of Staff on broader initiatives as needed • Drive organizational efficiency, health, and team performance initiatives — identifying gaps and designing systems to address them • Own cross-functional strategy and insights projects from scoping through synthesis and executive recommendation • Support board preparation, OKR reviews, and recurring leadership cadences, ensuring the CEO and leadership team are consistently prepared and aligned • Identify operational gaps across the business and develop structured solutions to address them • Lead and support cross-functional initiatives, providing structure, momentum, and clear ownership at each stage • Serve as a connective resource across teams, ensuring critical priorities and dependencies are tracked and followed through • Identify opportunities to integrate AI and emerging tools into existing workflows — and lead implementation directly, not just the recommendation • Manage CEO administrative operations including inbox and calendar management, ensuring her time and attention are protected and well-allocated • Establish and continuously improve processes within the Office of the CEO to support both the CEO and the broader leadership team • Maintain sufficient organizational context to anticipate needs and proactively reduce the CEO's operational load

• Lead the development and implementation of project plans, timelines, and milestones to ensure on-time delivery of innovation, renovation, cost savings, IT Systems, and Company Mission based projects • Coordinate cross-functional communication and deliverables necessary to achieve project objectives via weekly meetings and relative project trackers • Actively track project progress, identify potential risks and proactively implement solutions to mitigate delays and/or setbacks • Facilitate and present the project pipeline to executive leadership, providing updates on project status, overall performance, strategic alignment, and soliciting feedback to inform future planning and decision-making • Support the Stage Gate process for new product development and operational initiatives, ensuring alignment with business objectives and strategic priorities. • Define clear criteria and deliverables at each stage of the project lifecycle to evaluate project feasibility, resource allocation, and potential risks • Facilitate cross-functional reviews and approvals at key stage gates, fostering collaboration and accountability among team members and stakeholders • Lead cross-functional training sessions to educate team members on new processes, tools, and best practices related to operations, project pipeline process, stage gate and change management

• Lead development of category strategies across key accounts to drive velocity, distribution, and incremental merchandising. • Build customer-facing decks and recommendations that blend internal sales data with market and shopper insights. • Serve as the category expert for buyers, identifying opportunities to elevate the category with sustainable solutions. • Analyze syndicated data, retailer POS, internal performance metrics, and other intel resources to identify trends and whitespace. • Monitor category dynamics, competitor activity, and macro trends to inform pricing, pack size, and promotional strategy. • Conduct regular in-store and digital “retail safaris” to evaluate execution and innovation in the aisle. • Partner with product marketing, innovation, and ops teams to inform new product development and launch timing based on category needs. • Collaborate with finance and sales to support forecasts, promotional ROI, and retailer-level P&Ls. • Coordinate with creative and eComm to support omnichannel consistency across .com product pages and marketing efforts. • Inform consumption and shipment forecasts by monitoring velocity shifts, promo lifts, and competitive activity. • Maintain internal tools and trackers including line review timelines, promotional calendars, and assortment plans. • Develop post-promotion and post-launch analyses to guide future planning and optimize execution.

• Partner with hiring managers to support the full-cycle of recruiting for vacant positions** ** • Coordinate interviews and ensure a thoughtful, inclusive candidate experience • Support candidate communication, scheduling, and offer logistics • Maintain accurate and up-to-date candidate tracking in Blueland’s ATS • Help ensure hiring practices align with Blueland’s values and behavioral competencies • Demonstrate a growth mindset when evaluating Blueland’s interview process and candidate experience. • Support payroll processing and maintain data integrity across HR systems (HRIS, payroll, benefits) • Support compliance-related activities (new hire documentation, audits, reporting) • Play a key role in onboarding and offboarding employees, ensuring smooth, human-centered transitions • Assist with employee lifecycle processes including job changes, manager updates, and documentation • Support reporting and data requests related to headcount, turnover, and people metrics • Lead by example through fostering an inclusive, respectful, and positive workplace culture • Serve as a reliable and approachable point of contact for all team members • Support People & Culture initiatives tied to engagement, feedback, and manager enablement • Contribute ideas to continuously improve how we support the team and leaders at Blueland

• Own key digital channels including Paid Search & Shopping • Assist in execution of Meta & TikTok ads including ideation, briefing, optimization, reporting, etc. • Support testing into new scalable & measurable acquisition channels • Develop hypotheses and run varying tests on creative & landing pages to improve incremental performance • Support management of TikTok Shops including optimizations, product listings, affiliates, etc. • Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to produce & present insights on high-performing ads while ensuring a seamless customer journey from viewing an ad to purchase • Own the management of product feeds for Paid Search & Social needs

• Own the day-to-day execution of parcel shipments, including DTC orders, drop-ship orders (Amazon FBM, TikTok Shop, Costco.com, etc.), and wholesale platforms. • Produce and monitor daily shipping reports and KPIs (e.g., on-time delivery, carrier performance, issue resolution time), analyze trends, and proactively identify opportunities for improvement. • Serve as the first line of response to fulfillment issues or delays, partnering closely with our 3PL to clear errors and ensure timely resolution. • Collaborate with the Supply Planning team to identify inventory gaps and resolve backorders. • Collaborate with our 3PL to track inventory levels and communicate risks related to stockouts, overstock, or misallocated inventory. • Support the management of BOMs and new item setup in the ERP and 3PL’s WMS platform. • Partner with the commercial and CX teams to manage fulfillment expectations across all DTC and drop-ship channels. • Provide documentation to and investigative support for the accounting and finance teams during month-end close and other regular financial processes. • Ensure accurate and timely routing of orders across systems (e.g., Shopify, CommerceHub/Rithum, TikTok Shop, Celigo), verifying that shipping methods, SLAs, and order requirements are met. • Maintain data cleanliness in ERP, WMS, and shipping platforms to ensure seamless fulfillment operations. • Support new DTC channel launches and promotion campaign planning through logistics coordination and system preparedness. • Assist in advancing continuous improvement initiatives related to parcel cost efficiency, service levels, and customer delivery experience. • Contribute to broader operations planning and reporting efforts through daily, weekly, and monthly performance reports and KPI reviews.