Blue Wheel Media

Role Description Owns end-to-end revenue across Sales, while ensuring alignment with Marketing, delivery teams, and executive stakeholders. - Owns pipeline conversion, deal execution, and forecasting. - Responsible for improving win rate, increasing deal quality, and ensuring what is sold aligns with delivery capabilities. - Translates plans & performance into clear insights for leadership and private equity. Qualifications - Experience in revenue performance management. - Strong negotiation skills. - Ability to improve conversion rates across the sales funnel. - Experience in managing relationships with C-suite and private equity stakeholders. - Proven track record in sales process standardization and discipline. - Experience in team leadership and development. - Ability to align sales narratives with delivery capabilities. - Experience in executive and private equity reporting. - Cross-functional collaboration skills. Requirements - Own revenue targets across $150K to $700K deal sizes. - Build and maintain accurate forecasts across pipeline, win rate, and revenue realization. - Identify gaps and implement plans to close them (pipeline, CVR, deal velocity). - Improve win rate across all stages, with emphasis on late-stage conversion. - Drive deal strategy, pricing approach, and packaging to increase close probability. - Standardize qualification criteria, discovery, and deal progression. - Define and enforce stage gates and exit criteria. - Improve pipeline hygiene and CRM accuracy. - Lead and support AEs (2) to improve close rates and deal quality. - Act as primary bridge between GTM and delivery teams. - Ensure sales narratives, proposals, and scopes align with delivery capabilities. - Partner with delivery leadership to improve CVR through stronger, more credible solutions. - Ensure new rebrand leads to pipeline and conversion impact. - Own all sales reporting to CEO, C-suite, and private equity stakeholders. - Provide visibility into performance vs plan, including drivers of over/underperformance. Benefits - Competitive salary and performance bonuses. - Comprehensive health benefits. - Opportunities for professional development. - Flexible working arrangements. - Collaborative and innovative work environment. KPIs - ACV (new bookings). - Revenue recognition vs plan. - Conversion rates (especially presentation → closed won). - Pipeline coverage and quality. - Forecast accuracy and executive confidence in reporting. - Leads by sales managed sources.

Role Description The Client Services Director (DTC) is a player–coach role responsible for leading enterprise-level client strategy across a portfolio of e-commerce accounts while managing a team of 360 Account Managers. - Serves as the senior strategic lead across key accounts, owning full-funnel DTC strategy across paid media, owned/earned, creative, and customer experience. - Translates business goals and performance insights into integrated growth strategies that drive measurable outcomes. - Directly owns and leads at least one enterprise-level account, serving as the primary strategic lead on a complex, high-impact client relationship. - Ensures rigor in forecasting, scenario planning, and incrementality measurement across the portfolio. - Guides clients toward more sophisticated, insight-driven decision making. - Builds senior client relationships, supports escalations, and identifies growth opportunities. - Shapes the agency's DTC operating model, defining how strategy, buying, analytics, and client services connect. - Raises the standard for planning, forecasting, performance evaluation, and insight-driven client communication. Qualifications - 10+ years in DTC, performance marketing, or omni-channel roles. - 5+ years managing enterprise client relationships and complex scopes. - 5+ years of leadership experience. - Deep expertise in full-funnel media strategy (paid media + lifecycle + retention). - Strong platform knowledge (Meta, Google, TikTok, Pinterest, programmatic). - Strong forecasting, scenario planning, and budget modeling experience. - Extensive DTC ecommerce experience required, with a strong preference for beauty, skincare, or personal care categories. - Experience with incrementality testing (geo tests, lift studies, MMM). - Strong understanding of attribution limitations and measurement frameworks. - Strong commercial and business acumen in DTC models. - Strong executive communication and presentation skills. - High attention to detail and structured thinking. - Ability to lead cross-functional teams in a fast-paced environment. - Agency experience required. - Bachelor's degree preferred. Requirements - Portfolio-level performance, risk, and profitability management. - Quality assurance and escalation support for Account Managers. - Maintain scope discipline while balancing client and business needs. - Continuously improve internal processes and operating rhythms. Benefits - Opportunity to lead a high-impact client relationship. - Engagement in shaping the agency's DTC operating model. - Collaboration with a team of skilled Account Managers. Company Description Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA.

Role Description As a Senior Paid Social Strategist , you will own the strategy, execution, and performance of paid social programs for Tier 1 clients, with a strong focus on CPG (beauty) brands. You will lead high-impact campaigns across Meta and TikTok, managing budgets of $1M+ per month, and driving measurable business outcomes. This is a senior individual contributor role requiring deep platform expertise, strong business acumen, and the ability to operate autonomously. You will be responsible for: - Developing full-funnel strategies - Optimizing performance at scale - Translating data into actionable insights that drive growth - Serving as a key partner to account leadership and clients - Providing strategic guidance and ensuring best-in-class execution across all campaigns Qualifications - 8–10+ years of experience in paid social, performance marketing, or digital media (agency experience strongly preferred) - Proven track record managing large-scale budgets ($1M+ per month) and driving consistent performance outcomes - Deep expertise in Meta Ads Manager and TikTok Ads Manager (required) - Experience with Pinterest Ads is a strong plus - Strong understanding of CPG and/or beauty, including creative strategy and consumer behavior - Demonstrated ability to own strategy and lead client conversations for high-priority accounts - Advanced analytical skills with the ability to translate data into business impact - Experience with GA4, Looker Studio, or similar reporting tools - Strong organizational skills and ability to manage multiple priorities in a fast-paced environment - Experience with tracking, attribution, and measurement frameworks, including Conversion APIs - Platform certifications (Meta Blueprint, TikTok Ads Academy) preferred Requirements - Own paid social strategy and performance for Tier 1 accounts, particularly within CPG/beauty verticals - Develop and execute full-funnel strategies across awareness, consideration, and conversion - Align paid social strategy to client business goals including revenue growth, efficiency, and customer acquisition - Manage and optimize $1M+ in monthly media spend with a focus on scalability and profitability - Identify and lead growth opportunities across platforms and audiences - Lead campaign setup, structure, audience strategy, creative implementation, and budget allocation across Meta, TikTok, and other platforms - Ensure campaigns are executed with precision and aligned with strategic direction and KPIs - Implement advanced platform solutions (e.g., Meta Advantage+, TikTok Smart Performance Campaigns) - Maintain strong quality control and operational excellence across all campaigns - Own ongoing optimization strategy including audience targeting, creative iteration, bidding strategies, and budget allocation - Drive performance against key metrics such as ROAS, CAC, MER, and revenue growth - Develop and execute structured testing roadmaps (creative, audience, landing page, and platform features) - Identify scaling opportunities and execute strategies to efficiently grow spend and performance - Leverage first-party data, platform insights, and evolving best practices to improve outcomes - Analyze performance data across platforms (Meta Ads Manager, TikTok Ads Manager, GA4, etc.) to identify trends and opportunities - Translate campaign data into clear, actionable insights and strategic recommendations - Monitor pacing, performance shifts, and anomalies, proactively adjusting strategy as needed - Connect platform performance to broader business impact and client KPIs - Serve as a key strategic partner to clients and internal account teams - Lead performance discussions, campaign readouts, and strategic planning conversations - Communicate complex performance insights in a clear and actionable way - Provide proactive recommendations based on data, platform changes, and industry trends - Partner with creative, analytics, lifecycle marketing, and paid search teams to execute integrated strategies - Collaborate on creative strategy and testing frameworks to improve performance - Support implementation and maintenance of tracking solutions including pixels and Conversion APIs - Stay current on platform updates, algorithm changes, and industry trends across paid social - Bring forward new ideas and opportunities across channels (e.g., social commerce, creator amplification, emerging formats) - Continuously refine strategies to maintain a competitive edge in the CPG/beauty space Benefits - Full-time employment - Mid-Senior level position - Industry: Advertising Services

Role Description Reporting to the Head of Finance, the Assistant Controller will oversee daily accounting operations and play a pivotal role in driving financial integrity, operational excellence, and profitability across the agency. This individual will partner closely with accounting, FP&A, and department leaders to ensure accurate reporting, timely close cycles, and compliance with all financial policies. Key Responsibilities - Accounting Operations & Month-End Close - Lead and supervise the Accounts Payable team, ensuring accurate coding (GL, Class, Department, and Period) and timely vendor payments. - Oversee month-end close, ensuring proper cutoffs, reconciliations, and accuracy of all balance sheet accounts. - Review payroll processing runs prior to finalization to ensure accuracy. - Maintain and reconcile sub-ledgers for media and production inventory, including accruals and deferrals. - Prepare and review monthly journal entries, account reconciliations, and variance analyses. - Continuously improve the monthly close process to shorten timelines and enhance accuracy. - Team Leadership & Development - Supervise and mentor accounting staff, fostering a culture of accountability, continuous learning, and collaboration. - Provide training on accounting systems, agency-specific processes, and best practices to reduce recurring errors. - Collaborate cross-functionally to improve financial understanding across departments. - Financial Planning & Analysis Support - Support FP&A with timely and accurate data for cashflow forecasting, client profitability, and budget-to-actual reporting. - Participate in weekly cashflow meetings and provide insights on payment trends, collections timing, and variance drivers. - Support development of dashboards and KPIs to monitor financial health and client performance. - Audit, Compliance, and Controls - Manage preparation and review of annual audit schedules and supporting documentation. - Maintain strong internal controls, policy documentation, and accounting procedures consistent with GAAP. - Coordinate timely completion of tax filings and statutory reporting with external advisors. - Commissions & Compensation - Oversee quarterly commission calculations and ensure compliance with internal policies. - Maintain accurate commission eligibility data and present schedules for approval and payment. Qualifications - Bachelor's degree in Accounting, Finance, or related field; CPA is a plus. - 3–5 years of progressive accounting experience, ideally within advertising, marketing, media, or a PE-backed environment. - Strong understanding of GAAP, revenue recognition (ASC 606), and accrual-based accounting. - Experience with QuickBooks or project-based agency ERP system strongly preferred. - Proven track record in improving close processes and implementing controls. - Strong Excel skills. - Excellent communication, analytical, and leadership skills.

Role Description Blue Wheel is looking for someone to manage and grow their client portfolio through Amazon DSP as well as support with expansion to other DSPs. As a Programmatic Strategist, you will be a key part in building Blue Wheel's Programmatic team. Your day to day will consist of: - Develop and execute programmatic strategy from conception to implementation and analysis, within a larger media plan to support client marketing and business goals. - Directly building, managing, optimizing and reporting on Programmatic campaigns across Amazon and other DSPs. - Collaborating & communicating with internal and external account stakeholders on media strategy, performance, recommendations and new opportunities. - Build relationships with clients and establish yourself as the SME across Programmatic platforms, such as Amazon, MNTN, Criteo and more. - Enhance Blue Wheel's AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients. - Be a thought leader in the industry and throughout the agency. Share your knowledge and experience to enhance the internal team and support external Blue Wheel marketing efforts. Responsibilities Include - Partner with Client Services and Media Buying teams to develop, present, and execute data-driven media strategies aligned with client marketing and business goals. - Provide strategic input on programmatic capabilities across providers during internal planning sessions and client meetings to help drive measurable business outcomes. - Support client-facing presentations to share campaign performance, insights, optimizations, and forward-looking recommendations. - Set up and launch DSP campaigns based on finalized plans, including creative uploads, budget and flight configuration, audience targeting, and tracking tag implementation. - Plan, negotiate, and manage PMP (Private Marketplace) deals to support premium inventory access, brand safety, and performance goals within DSP campaigns. - Perform thorough QA pre- and post-launch to ensure accurate campaign setup, creative approvals, proper pacing, and alignment with media objectives. - Conduct regular (e.g., bi-weekly) campaign analysis and optimizations, reallocating budgets to top-performing tactics and identifying actionable insights. - Update orders and line items monthly and track all deliverables including creatives, tags, and promotions. - Collaborate with analytics teams to assess attribution models, ROI, and overall campaign impact across channels. - Maintain organized campaign taxonomy and naming conventions to ensure reporting clarity and operational efficiency. - Stay informed on programmatic platform updates (Amazon, Criteo, MNTN, etc.) and share relevant trends, features, and best practices with internal teams. - Support the development and documentation of creative and strategic DSP best practices and assist with testing new platform features and capabilities. Qualifications - 4+ years of experience working directly with clients on media strategy and performance as well as building, optimizing, managing and reporting on Programmatic Campaigns or Amazon DSP Campaigns. - Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming. - Expert in media strategy development and communication with key stakeholders. - Demonstrated track record of impactful and successful media management and strategy recommendations. - Proficient in marketing funnel and how programmatic media supports the brand goal and greater media strategy. Preferred but not required - Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance. - Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart, MNTN, Criteo etc. - Experience with non-endemic media management from Amazon DSP.

Role Description As a Senior Account Manager, you will serve as the primary day-to-day lead for a portfolio of enterprise DTC clients, owning the execution, performance, and ongoing optimization of paid media programs across multiple business units. - Operate as the central connector between clients and internal teams. - Ensure strategies are executed effectively and performance is tracked against forecasts. - Identify opportunities for growth proactively. - Work closely with the Client Services Director for executive-level client relationships and strategic oversight. - Manage complex, high-volume accounts and confidently handle both SEM and Paid Social programs. Qualifications - 7–10 years of experience in paid media, digital marketing, or eCommerce account management. - Strong understanding of performance marketing, including testing frameworks and optimization strategies. - Experience with forecasting, budget planning, and performance pacing. - Ability to interpret performance data and guide optimization strategy in partnership with channel specialists. - Experience managing enterprise or high-complexity DTC accounts preferred. - Proven ability to manage client relationships and lead day-to-day account ownership independently. - Experience collaborating with cross-functional teams in an agency or consulting environment. - Strong analytical skills with the ability to turn data into actionable recommendations. - Excellent communication, presentation, and organizational skills. - Proficiency in Excel and PowerPoint/Canva required. Requirements - Comfortable owning enterprise-level client accounts independently on a day-to-day basis. - Strong in paid media execution with deep understanding of SEM and Paid Social. - Analytical and structured, with the ability to manage forecasting, pacing, and performance against targets. - Proactive and solutions-oriented, with strong instincts for identifying risks and opportunities early. - A clear communicator who can build trust with both clients and internal teams. - Highly organized and able to manage multiple complex accounts simultaneously. Benefits - Own meaningful, enterprise-level client accounts with real impact on performance. - Work across high-growth DTC brands in a fast-moving, performance-driven environment. - Gain deep exposure to SEM and Paid Social strategy at scale. - Partner closely with senior leadership while building toward future Account Director opportunities.

Role Description As an Amazon Account Manager, you will serve as the primary strategic partner and main point of contact for a portfolio of Amazon clients. In this role, you will be responsible for managing client relationships, coordinating cross-functional teams, and ensuring the successful execution of marketplace strategies that drive growth for our clients. This role is highly collaborative and requires strong communication, project management, and strategic thinking skills. While you will work closely with internal specialists across advertising, content, creative, and analytics, you will be responsible for ensuring all initiatives align with client goals and are delivered effectively. The ideal candidate has strong experience within the Amazon ecosystem and understands how the different components of marketplace success—advertising, content, catalog management, and analytics—work together to drive results. What You'll Do - Client Leadership & Relationship Management - Serve as the primary point of contact for a portfolio of Amazon clients, building strong relationships and acting as a trusted advisor on their Amazon strategy. - Lead regular client meetings, including performance reviews, strategic discussions, and quarterly business reviews. - Ensure high levels of client satisfaction through proactive communication, strategic recommendations, and clear performance insights. - Strategy & Performance Oversight - Translate client business goals into actionable strategies across Amazon. - Monitor account performance and identify opportunities to improve sales, visibility, conversion, and profitability. - Proactively audit product catalogs, content, and account structure to identify gaps, inconsistencies, and opportunities; connect cross-functional insights to ensure recommendations are clear, digestible, and actionable for clients. - Provide data-driven insights and recommendations based on performance trends and marketplace dynamics. - Stay informed on updates and best practices across Amazon Seller Central, Vendor Central, and Amazon Advertising. - Cross-Functional Collaboration & Account Growth - Coordinate closely with internal teams across Amazon Advertising, SEO/Content, Creative, and Operations to ensure successful execution of client strategies. - Manage timelines, priorities, and deliverables across multiple accounts while ensuring work is delivered on schedule. - Identify opportunities to expand services and drive incremental growth for client accounts. - Contribute to internal best practices and knowledge sharing across the Amazon team. Qualifications - 3–5 years of experience in digital commerce, marketplace management, or eCommerce account management. - Hands-on experience working with Amazon Seller Central and Vendor Central (required). - Experience managing or supporting Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and DSP. - Previous experience in a client-facing account management role, ideally within an agency or marketplace consulting environment. - Strong understanding of the Amazon ecosystem including catalog management, retail readiness, advertising strategy, and performance analytics. - Proactive and detail-oriented, with a strong ability to connect the dots across catalog, content, and performance data to deliver cohesive, actionable insights. - Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment. - Strong project management and organizational skills. - Ability to analyze performance data and translate insights into actionable recommendations. - Excellent communication and presentation skills. - Experience managing budgets, forecasts, and performance reporting preferred. - Proficiency in Microsoft Excel, PowerPoint, and Canva. - Bachelor's degree in Marketing, Business, Communications, or a related field preferred. - Agency or consulting experience is strongly preferred. Company Description Blue Wheel is a new breed of omni-channel digital commerce agency that services brands from "click to ship." Our integrated approach combines front-end marketing, advertising, and creative services with back-end operational support and fulfillment across direct-to-consumer, eRetail, and marketplace channels. Our teams help brands grow across today's most important digital commerce platforms by combining deep marketplace expertise with proprietary technology, including our reporting and analytics platform, Companion.

Role Description As a Paid Media Account Manager, you will serve as the primary strategic partner and main point of contact for a portfolio of DTC clients. In this role, you will be responsible for managing client relationships, coordinating cross-functional teams, and ensuring the successful execution of paid media strategies that drive growth across channels such as search, social, and programmatic. This role is highly collaborative and requires strong communication, project management, and strategic thinking skills. While you will work closely with internal specialists across Paid Media, Creative, Analytics, Owned and Earned Marketing, you will be responsible for ensuring all initiatives align with client goals and are delivered effectively. The ideal candidate has strong experience within the paid media ecosystem and understands how the different components of performance marketing—campaign strategy, creative, audience targeting, and on-site experience—work together to drive results. What You'll Do - Client Leadership & Relationship Management - Serve as the primary point of contact for a portfolio of DTC clients, building strong relationships and acting as a trusted advisor on paid media strategy. - Lead regular client meetings, including performance reviews, strategic discussions, and quarterly business reviews. - Ensure high levels of client satisfaction through proactive communication, strategic recommendations, and clear performance insights. - Strategy & Performance Oversight - Translate client business goals into actionable paid media strategies across platforms including Google, Meta, TikTok, and other emerging channels. - Monitor account performance and identify opportunities to improve efficiency, scale, and overall return on investment. - Budget planning and performance forecasting by leveraging historical data, platform insights, and scenario-based thinking to guide investment decisions and growth strategies. - Connect cross-functional teams to ensure strategies across paid, owned, and earned channels are aligned, cohesive, and driving toward shared client goals; translate these efforts into clear, digestible, and actionable recommendations. - Provide data-driven insights and recommendations based on performance trends, testing results, and platform dynamics. - Stay informed on platform updates and best practices across paid media and the broader digital marketing landscape as well as within the client's industry. - Cross-Functional Collaboration & Account Growth - Coordinate closely with internal teams across Paid Media, Analytics, Creative, etc. to ensure successful execution of client strategies. - Manage timelines, priorities, and deliverables across multiple accounts while ensuring work is delivered on schedule. - Identify opportunities to expand services and drive incremental growth for client accounts. - Contribute to internal best practices and knowledge sharing across the Paid Media team. - Proactively identify opportunities to retain and grow client revenue by uncovering gaps, recommending upsells, and introducing new solutions that align with client goals and broader business objectives. Qualifications - 3–5 years of experience in digital marketing, paid media, or eCommerce account management. - Experience developing or contributing to paid media strategies and media plans across platforms such as Google, Meta, TikTok, and other digital channels. - Strong understanding of how budget allocation, targeting, and creative drive performance outcomes. - Experience managing or supporting paid media campaigns across search and social. - Previous experience in a client-facing account management role, ideally within an agency or consulting environment. - Strong understanding of performance marketing including campaign structure, audience strategy, creative testing, and performance analytics. - Proactive and detail-oriented, with a strong ability to connect the dots across media, creative, and on-site performance data to deliver cohesive, actionable insights. - Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment. - Strong project management and organizational skills. - Ability to analyze performance data and translate insights into actionable recommendations. - Excellent communication and presentation skills. - Experience managing budgets, forecasts, and performance reporting preferred. - Proficiency in Microsoft Excel, PowerPoint, and Canva. - Bachelor's degree in Marketing, Business, Communications, or a related field preferred. - Agency or consulting experience is strongly preferred. Company Description Blue Wheel is a new breed of omni-channel digital commerce agency that services brands from "click to ship." Our integrated approach combines front-end marketing, advertising, and creative services with back-end operational support and fulfillment across direct-to-consumer, eRetail, and marketplace channels. Our teams help brands grow across today's most important digital commerce platforms by combining deep channel expertise with proprietary technology, including our reporting and analytics platform, Companion.

Role Description The Paid Social Creative Strategist owns the performance and direction of creative across paid social campaigns. This role is responsible for translating data into clear creative strategy—defining what creative should be produced, why it will perform, and how it should be tested. You will proactively analyze performance, identify trends, and build structured creative testing roadmaps that drive measurable improvement. Working closely with Paid Social Strategists, Creative teams, and Data teams, this role ensures that creative is not only executed effectively, but continuously optimized to improve business outcomes. This is an ideal role for someone who is both analytical and strategic, with a strong understanding of performance marketing and a passion for creative testing. Qualifications - 3–5 years of experience in paid social, performance creative, or growth marketing - Strong understanding of performance creative and conversion-focused marketing - Experience analyzing creative performance and identifying actionable insights - Ability to translate data into clear creative direction - Strong copywriting and messaging skills - Experience working with cross-functional teams (media, creative, data) Requirements - Experience with creative testing frameworks and experimentation (Nice to Have) - Familiarity with tools like Motion, Meta Ads Manager, TikTok Ads Manager (Nice to Have) - Experience in DTC or performance-driven environments (Nice to Have) Core Responsibilities - Creative Strategy & Direction - Translate performance data into clear creative direction (hooks, angles, formats, concepts) - Define creative strategy for campaigns (e.g., promotions, seasonal moments, launches) - Align creative to funnel stages (prospecting, retargeting, retention) - Recommend asset mix (static, video, UGC, etc.) based on performance trends - Reduce reliance on Paid Social Strategists for creative decision-making - Creative Performance Analysis - Proactively analyze creative performance using platform data and internal tools - Identify trends across assets, audiences, and formats—not just individual ad performance - Partner with Data teams to uncover scalable insights across accounts - Deliver ongoing insights: what's working, what's not, and what to test next - Creative Testing & Roadmap Ownership - Own and maintain the creative testing roadmap - Define testing priorities (hooks, messaging, formats, offers, etc.) - Ensure structured testing frameworks are consistently executed - Track results and translate learnings into future creative strategy - Planning & Execution Support - Own the creative portion of campaign briefs and production requests - Build structured creative plans for campaigns and testing cycles - Ensure creative output aligns with strategic direction and testing goals - Collaborate with Creative teams to bring concepts to life effectively - Reporting & Insights - Contribute to monthly and quarterly reporting with insight-led narratives - Partner with Data teams to identify and communicate creative trends at scale - Present clear, actionable recommendations—not just performance metrics - Support client-facing materials with creative insights and strategic direction - Meetings & Collaboration - Participate in internal and client calls, contributing creative insights and recommendations - Own the creative portion of agendas and discussions - Collaborate cross-functionally with Paid Media, Creative, and Data teams - Ongoing Optimization - Develop and maintain creative playbooks for each client - Document learnings to inform future strategy and scaling opportunities - Continuously refine creative approach based on performance data and testing outcomes Success Looks Like - Creative strategy is proactive, not reactive - Testing is structured, consistent, and insight-driven - Creative performance improves through clear iteration cycles - Teams have clarity on what creative to produce and why - Insights translate directly into better-performing campaigns Not Responsible For - Media buying, budgeting, or pacing decisions - Full account strategy ownership (Paid Social Strategist leads) - Direct management of creative production teams

Role Description As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on behalf of Blue Wheel. Using your expertise and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal Client Services account stakeholders to craft and execute powerful marketing strategies. You will also be an external voice for Blue Wheel, working directly with clients to articulate strategic and performance insights, provide recommendations, and deliver forward-thinking solutions. Qualifications - Google Ads and Microsoft Ads certifications. - Proven experience managing paid search campaigns in an agency environment. - Hands-on experience with SA360, Performance Max, and other advanced search tools. - Strong proficiency with analytics tools, including Google Analytics (GA4) and Looker Studio. - Demonstrated ability to manage budgets across multiple accounts while driving measurable ROI. Requirements - Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space. - Develop and execute paid search strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS). - Proactively identify growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies. - Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels. - Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads. - Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance. - Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness. - Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements. - Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition. - Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS. - Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns. - Utilize analytics tools such as Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance. - Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients. - Attend all internal and external calls related to your client accounts, serving as the subject matter expert on paid search and programmatic strategies. - Lead discussions on campaign performance, optimizations, and strategic shifts to ensure alignment with client goals. - Educate clients and internal teams on evolving trends in search, programmatic, and digital advertising. - Develop case studies and insights from successful campaigns to inform future strategies and support new business pitches. - Write, test, and iterate ad copy tailored for DTC consumer behavior, optimizing for engagement, conversions, and brand voice consistency. - Coordinate with creative teams to develop and deploy compelling ad assets, including image, video, and interactive ad formats. - Ensure that ad creatives align with DTC brand messaging, landing page experiences, and consumer psychology. - Experiment with new creative approaches, such as DSAs, RSAs, and interactive ad units, to enhance engagement and performance. - Work closely with paid social, email, and lifecycle marketing teams to ensure cohesive messaging and customer journey alignment. - Partner with CRO teams to refine landing pages and improve conversion rates. - Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, and audience segmentation strategies. - Share insights and performance data with media buyers, strategists, and content teams to refine holistic DTC growth strategies. - Manage and optimize ad spend across multiple DTC brands, ensuring cost efficiency and performance scalability. - Continuously track pacing and profitability, making strategic recommendations to reallocate budget where needed. - Forecast monthly and quarterly media spend based on historical performance, seasonal trends, and client goals. - Stay ahead of industry trends, platform updates, and algorithm changes to keep client strategies competitive. - Experiment with emerging ad formats (e.g., Performance Max, AI-driven bidding strategies, video discovery ads) to drive incremental gains. - Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices. - Document test results and performance insights to continuously enhance agency-wide media buying strategies. Company Description Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA.