appfigures.com

🚀 Growth Lead (Revenue) About the role - Own and drive revenue across both self-serve and sales as a single-threaded owner - Individual contributor role focused on execution: experiments, launches, and shipping changes that actually move revenue - Collaborate with product, marketing, sales, and customer success to improve conversion, drive expansion, and uncover new revenue opportunities - Build systems and processes that make growth repeatable and scalable What you’ll do - Own revenue performance across the entire funnel (acquisition → conversion → expansion) - Identify high-impact opportunities, prioritize them, and execute quickly - Run experiments across marketing, product, pricing, and lifecycle - Launch and manage campaigns, offers, and lifecycle initiatives (email, in-product messaging, etc.) that drive conversion, activation, and expansion - Partner with Product to shape features and positioning; partner with Sales to improve lead quality and conversion; partner with Customer Success to improve activation, retention, and expansion - Translate product capabilities into clear, compelling value propositions - Analyze performance across channels, campaigns, product, and pricing to identify what’s working, where to optimize, and where to double down - Define key metrics, track performance, and use data to guide decisions and prioritize work - Turn manual or repetitive work into automated, scalable workflows that improve speed and reduce errors - Leverage modern tools and AI (e.g., ChatGPT, Claude, or similar) to move faster, gather insights, and increase output What we’re looking for - Proven track record of driving measurable revenue growth—and the ability to clearly explain what you did, why it worked, and the impact it had - Hands-on operator comfortable writing copy, tweaking flows, and launching experiments yourself - Strong analytical mindset—able to interpret data and turn it into action - Thinks beyond channels, integrating product, pricing, positioning, and promotion to drive results - Identifies opportunities and acts without waiting for perfect direction - Thinks in systems—build once and scale; avoids repeating manual work - Uses tools and automation to create leverage and move faster - Moves fast and cares about outcomes, not just ideas - Comfortable working cross-functionally and influencing without authority Nice to have - Experience in SaaS or subscription products - Experience in the mobile/app ecosystem (app/game development, ASO, etc.) - Experience with both self-serve and sales-led funnels - Strong understanding of GTM strategy and execution - Familiarity with analytics platforms, A/B testing, and CRM tools What success looks like - Increased revenue and improved unit economics across the funnel - Higher visitor → signup → paid conversion - Growth in qualified traffic and new user acquisition - Improved activation, retention, and expansion - Clear, repeatable growth systems and levers that continue to scale Why this role is different - Most growth roles are either channel-focused or strategy-heavy; this one isn’t - You’ll own revenue outcomes and use every lever—product, pricing, promotion, and process—to drive results - You’ll work directly with decision-makers and have the freedom to test and ship quickly across the business - No layers, no waiting—just impact