AdStart Media

• Support Strategic Decision-Making: Collaborate closely with internal stakeholders to facilitate data-driven business decisions • Analyze and interpret data to provide actionable insights that align with the company's strategic goals • Reporting and Metric Maintenance: Maintain and enhance reporting systems, dashboards, and performance metrics crucial for informed decision-making • Ensure the accuracy and relevance of key performance indicators (KPIs) and metrics • Digital Marketing Analysis: Execute in-depth analysis of conversion-oriented digital marketing initiatives • Identify areas for improvement and make data-backed recommendations to enhance marketing effectiveness • Insights Communication: Effectively communicate insights and recommendations derived from data and observed trends to both business and management teams • Collaborate to develop strategies for driving sales and profitability growth across various products and markets • Data Visualization: Transform data and insights into compelling narratives using clear, insightful, and scalable visualizations • Create visually appealing dashboards and reports to convey complex information concisely • Monitoring and Metrics Management: Develop and maintain insights dashboards sourced from various data streams • Monitor and report on critical metrics essential for optimizing business operations • Data Integration and Exploration: Proactively identify new data sources and under-leveraged datasets for integration into analysis • Enhance the understanding of business dynamics by exploring comprehensive data sources • Reporting and Documentation: Prepare and deliver daily, weekly, and monthly reports, as well as presentation materials, as required by stakeholders • Maintain clear and organized documentation of data analysis processes and findings

• Develop and implement a sustainable talent acquisition strategy and hiring plans based on existing data • Lead the full cycle of the recruitment process, including recruitment approval, sourcing, screening, interviewing, selection and onboarding • Plan procedures for improving the overall candidate experience in collaboration with the hiring team • Actively design, plan and execute relevant online and offline employer branding initiatives to elevate the AdStart Media brand among job seekers and referral sources • Develop and execute strategies to source and select active and passive candidates • Foster long-term relationships with past applicants; establish and tap candidate networks, to research and source of potential candidates • Proactively get involved in staff recruitment through organizing applications, scheduling interviews and working with the admin team to coordinate logistic arrangements for those interviews • Prepare various periodic statistical and analysis reports in relation to recruitment activity and identify areas of improvement • Own recruitment procedures, review and propose changes to enhance efficiency of the whole process on a regular basis • Research, design, advocate and manage employee referral programs • Identify, test and recommend online tools and services to optimize the talent acquisition process • Manage job fairs and related events for talent acquisition and employer branding related activities

• Collaborate with the Line Manager to establish and surpass quarterly and annual sales goals for the Advertising team • Design and execute innovative sales strategies for CPI, driving revenue targets while offering market-specific expertise and global insights to premier advertisers • Forge strong relationships with clients and advertising partners to fuel sales expansion, negotiate pivotal contracts, and seize new business ventures with current and potential advertisers • Partner with the Affiliate Team to explore and develop additional revenue channels • Efficiently manage a CRM database, ensuring advertiser information is current and accessible • Deliver comprehensive reports detailing sales achievements, campaign analysis, and forecasts to optimize performance and profitability • Represent the organization at global industry events, gathering and sharing insights on market trends, competitive dynamics, and strategic opportunities for growth • Guide and develop junior staff by providing expert training, information, and counsel to foster their professional growth