Addiction Pet Foods

Role Description We are looking for a passionate, strategic, and results-driven Marketing Director to lead our marketing department and take our brand growth to the next level. This is not a "business-as-usual" marketing role. We need a leader who can think globally, act regionally, and execute with speed. - Lead global and regional marketing initiatives across brand, consumer marketing, trade marketing, performance marketing, digital platforms, creative, web development, and campaign execution. - Work closely with multicultural internal teams and external partners across different markets, business units, suppliers, agencies, and customers. - Report directly to the CEO and play a key role in shaping how the brand grows, competes, and connects with customers across markets. What You'll Lead: - Develop and execute global marketing strategies that increase brand visibility, support sales growth, and strengthen customer experience. - Lead brand positioning, messaging, campaigns, digital marketing, market insights, performance tracking, vendor partnerships, and cross-functional collaboration. - Guide the team in using digital marketing, AI tools, marketing technology, automation, CRM, SEO, SEM, e-commerce platforms, segmentation, A/B testing, and data analytics to improve campaign performance and business outcomes. - Build a marketing culture that is creative, accountable, collaborative, and commercially sharp. Qualifications - Strong regional or global marketing experience with exposure to diverse markets and cultural considerations. - Proven leadership experience in marketing, preferably within FMCG, pet food, consumer goods, or a fast-moving commercial environment. - Strong digital and technology mindset, including knowledge of AI, marketing automation, digital campaigns, CRM, SEO, SEM, e-commerce, content strategy, and performance analytics. - Strategic thinking with execution discipline. - Commercial orientation with an understanding of how marketing supports revenue, market share, customer experience, brand equity, and business growth. - Excellent stakeholder management skills, comfortable working with manufacturing, sales, business units, agencies, vendors, customers, suppliers, and multicultural teams. - People leadership capability to develop talent, set direction, build accountability, and inspire teams to perform. Requirements - Bachelor's degree in Marketing, Business Administration, or a related field. - At least 7 years of marketing experience, including leadership roles and proven success in strategy development and implementation. - Regional or global marketing experience is required. - Experience in pet food, FMCG, consumer goods, or e-commerce-driven industries is highly preferred. - Professional certifications such as PCM, CIM, or PMP are an advantage, but not required. Benefits - Opportunity to lead marketing for a growing global business with ambitious plans, diverse markets, and a strong appetite for innovation. - Space to shape strategy, influence business direction, build team capability, and bring modern marketing practices into a fast-evolving organization.

Role Description We are looking for a fast, practical, and product-minded software builder who can rapidly develop internal business applications using AI-assisted development tools such as Codex, Claude, ChatGPT, GitHub Copilot, and modern low-code, no-code, or full-code frameworks. This role is ideal for someone with around 2-5 years of software, product development, business systems, or application-building experience. You do not need to be the most senior programmer, but you must have enough technical ability, initiative, and product sense to take a business problem, understand the user need, and quickly turn it into a working application or prototype. We need someone who can move fast, think independently, ask good questions, use AI tools effectively, and build, test, improve, and deploy useful internal tools. Key Responsibilities - Build practical internal business applications for areas such as finance, production, marketing, logistics, quality assurance, reporting, approvals, and workflow management. - Use AI-assisted development tools such as Codex, Claude, ChatGPT, GitHub Copilot, Cursor, Replit, Lovable, Bolt, or similar tools to speed up development. - Work with business users to understand pain points, manual work, reporting gaps, and operational bottlenecks. - Translate business problems into simple, useful application requirements and working solutions. - Rapidly create prototypes, test with users, collect feedback, and improve applications. - Connect applications to spreadsheets, databases, APIs, ERP exports, cloud storage, or other internal systems. - Test applications, troubleshoot issues, improve usability, and support deployment to internal users. - Build applications that are practical, usable, maintainable, and focused on solving real business problems. Qualifications - Around 2-5 years of experience in software development, product development, business systems, or application building. - Coding experience with JavaScript, TypeScript, Python, React, Next.js, or similar tools. - Experience building web applications, dashboards, internal tools, automations, or workflow systems. - Strong interest in AI-assisted software development using tools such as Codex, ChatGPT, Claude, GitHub Copilot, or similar. - Ability to understand business requirements and convert them into practical application features. - Strong problem-solving skills and willingness to learn quickly. - Ability to work independently and execute without excessive supervision. - Good communication skills, especially when explaining technical matters to non-technical users. - Strong attention to detail when testing applications and handling business data. Preferred Skills - Experience with Supabase, Firebase, PostgreSQL, Airtable, Google Sheets, Microsoft 365, OneDrive, SharePoint, SAP exports, Shopify, Xero, or similar systems. - Experience with API integrations, dashboards, reporting tools, or business intelligence systems. - Experience with ERP, accounting, manufacturing, e-commerce, or operational systems. - Experience deploying applications through platforms such as Vercel, Netlify, Railway, Render, or similar. - Understanding of product management, UX, workflow design, or process improvement. What We Are Looking For We are looking for someone who is fast, curious, practical, independent, and action-oriented. You should be comfortable using AI tools as a development partner, not just as a search tool. You must be able to understand real business problems, create structure from rough ideas, and deliver working solutions quickly. What We Are Not Looking For This role is not suited for someone who needs constant step-by-step guidance, only follows instructions without understanding the user need, or only knows how to prompt AI but cannot understand, test, or troubleshoot code. We are also not looking for someone who only builds demos but cannot turn them into usable business tools. Example Projects - Daily profitability dashboard using financial and operational data. - Finance month-end close workflow tracker. - Quality complaint investigation and response tool. - Marketing task, KPI, and campaign management system. - Payment approval tracking system. - Internal AI knowledge base connected to company documents. Application Requirements - A short summary of their software or product development experience. - Examples of applications, dashboards, tools, automations, or prototypes they have built. - Details of any AI-assisted development tools they have used. - A brief explanation of how they would approach building internal business applications quickly. - Links to GitHub, portfolio, deployed apps, or relevant project examples, where available.

Role Description Addiction Pet Foods is looking for a commercially driven and data-focused E-commerce & Performance Marketing Lead to lead our online growth across marketplaces, D2C platforms, and performance marketing channels. This role will own e-commerce sales growth, paid media performance, marketplace optimization, customer acquisition, conversion, retention, and digital campaign execution while protecting our premium brand positioning. - Lead e-commerce growth strategy across marketplaces and D2C channels. - Manage performance marketing campaigns and media budget efficiency. - Drive ROAS, CAC, conversion, retention, and online sales growth. - Optimize marketplace stores, product listings, campaigns, and promotions. - Build CRM, retention, and customer lifecycle programs. - Work closely with Sales, Marketing, Product, Supply Chain, Finance, and agency partners. Qualifications - 8-10 years of experience in e-commerce, digital commerce, performance marketing, or growth marketing. - Strong experience in marketplaces, D2C, paid media, and campaign planning. - Background in FMCG, pet care, beauty, health, nutrition, retail, or premium consumer brands is preferred. - Strong commercial mindset, data discipline, and hands-on execution capability. Requirements - We are looking for someone who can turn e-commerce into a strong growth engine for the business. Company Description

Role Description Addiction Pet Foods is looking for a commercially driven and data-focused E-commerce & Performance Marketing Head to lead our online growth across marketplaces, D2C platforms, and performance marketing channels. This role will own e-commerce sales growth, paid media performance, marketplace optimization, customer acquisition, conversion, retention, and digital campaign execution while protecting our premium brand positioning. - Lead e-commerce growth strategy across marketplaces and D2C channels. - Manage performance marketing campaigns and media budget efficiency. - Drive ROAS, CAC, conversion, retention, and online sales growth. - Optimize marketplace stores, product listings, campaigns, and promotions. - Build CRM, retention, and customer lifecycle programs. - Work closely with Sales, Marketing, Product, Supply Chain, Finance, and agency partners. Qualifications - 8-10 years of experience in e-commerce, digital commerce, performance marketing, or growth marketing. - Strong experience in marketplaces, D2C, paid media, and campaign planning. - Background in FMCG, pet care, beauty, health, nutrition, retail, or premium consumer brands is preferred. - Strong commercial mindset, data discipline, and hands-on execution capability. Company Description

Role Description Addiction Foods is hiring a Growth Lead - E-Commerce to scale our direct-to-consumer business across multiple international markets. This is a high-impact commercial role for someone who can drive revenue growth, improve customer acquisition efficiency, and build profitable D2C growth systems across markets such as Singapore, New Zealand, China, Malaysia, the Philippines, and Taiwan. This is not a traditional e-commerce manager role. We are looking for someone who can act like a mini-CEO for D2C. You will own growth, performance, conversion, retention, subscription opportunities, and profitability across our online channels. The Growth Lead - E-Commerce will be responsible for scaling our D2C business through: - Paid acquisition - Conversion optimisation - Promotions - Customer retention - Subscription models - Pricing - Bundling - Performance analytics You will lead a lean team and work closely with Marketing, Product, Finance, Supply Chain, and E-Commerce stakeholders to ensure that growth is fast, measurable, and profitable. Qualifications - 5 to 8+ years of experience in e-commerce, growth marketing, performance marketing, or D2C commercial growth. - Proven experience scaling an e-commerce or D2C business. - Strong hands-on understanding of Meta Ads, Google Ads, TikTok Ads, conversion funnels, attribution, and performance analytics. - Strong commercial understanding of CAC, AOV, ROAS, LTV, payback period, contribution margin, and profitability. - Experience working across multiple markets or international e-commerce channels is highly preferred. - Comfortable using dashboards, BI tools, and performance reports to make business decisions. - Strong ownership mindset with the ability to operate in a lean, fast-moving environment. - Interest in using AI and automation to improve speed, efficiency, and scalability. - Able to balance revenue growth with profitability and brand positioning. Requirements - Own D2C revenue growth across multiple markets and channels. - Lead growth strategies across paid media, conversion optimisation, retention, subscription, and promotional campaigns. - Manage and optimise key commercial metrics such as CAC, AOV, contribution margin, payback period, ROAS, and LTV. - Oversee performance marketing across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms. - Build and manage a fast testing rhythm for creatives, audiences, offers, pricing, bundles, and landing pages. - Use data dashboards and BI tools to review performance and make clear decisions on what to scale, stop, or improve. - Identify high-margin SKUs, market-specific offers, and campaign opportunities that increase profitability. - Use AI and automation tools to improve reporting, creative production, workflow efficiency, and customer experience. - Lead a lean team with clear KPIs, accountability, and fast execution. - Collaborate with Marketing, Product, Finance, Supply Chain, and E-Commerce teams to align campaigns, inventory, margin, and customer demand. Benefits - Join a growing international pet nutrition company with premium brands and global ambition. - Strong opportunities to scale across multiple markets. - Direct ownership of commercial growth. - Opportunity to build a smarter, more scalable D2C engine using data, AI, automation, and performance marketing.

Role Description The CRM Specialist is responsible for building and scaling Addiction Pet Foods' consumer relationship ecosystem, transforming transactional buyers into loyal brand advocates across all brands (Addiction, Wishbone, Kooky Kibble, etc.). This role owns the end-to-end CRM strategy, including consumer database development, loyalty program design, lifecycle marketing, and personalization, ensuring measurable impact on retention, repeat purchase, and customer lifetime value (CLV). Key Responsibilities - CRM Strategy & Consumer Database Ownership (Core Role): - Own and manage the global consumer database, ensuring data integrity, segmentation, and compliance (GDPR, PDPA, etc.). - Build customers' database - Target 1mil. unique accounts, min. 50% active users. - Develop a single customer view (SCV) across all touchpoints: - E-commerce (DTC, marketplaces). - Retail & trade activations (QR, POS, events). - Campaigns & partnerships. - Define and manage customer segmentation frameworks: - New / Active / Lapsed / VIP / High-value pet owners. - Lead data capture strategy: - Landing pages, QR scans, gamification, events, packaging codes. - Work closely with tech/web team to integrate CRM with: - Website / App / Loyalty platform. - Marketing automation tools. - Establish data governance, tracking frameworks, and dashboards. - Loyalty Program Development & Management: - Design and implement a global loyalty program ecosystem across for each brand: - Core program & Brand-specific layers (Addiction, Wishbone, Kooky Kibble, etc.). - Define loyalty structure & tiers: - Entry / Silver / Gold / VIP (or equivalent). - Develop Earn & Burn Mechanics: - Points per purchase (online + offline). - Bonus multipliers (campaigns, product focus). - Non-transactional earn (social engagement, referrals, reviews). - Create reward architecture: - Free products / samples. - Exclusive merchandise (e.g., plushies, collectibles). - Experiences (events, walkathons, vet access). - Develop redemption journey: - Seamless UX via portal/app. - Integration with eCommerce & retail partners. - Continuously optimise based on: - Redemption rates. - Engagement levels. - ROI per campaign. - CRM Platform, Portal & Ecosystem Development: - Lead development of consumer-facing CRM portal/loyalty platform: - Account management. - Points tracking & redemption. - Gamification features (badges, missions, streaks). - Work with internal and external tech partners to: - Build scalable architecture for global rollout. - Ensure mobile-first experience. - Implement automation workflows: - Welcome journeys. - Abandoned cart / browse recovery. - Replenishment reminders (based on pet consumption cycle). - Win-back campaigns. - Drive personalisation strategy: - Pet profile-based targeting (dog/cat, breed, age, dietary needs). - Purchase behaviour triggers. - Brand-Level CRM & Loyalty Execution: - Translate global CRM strategy into brand-specific programs: - Addiction (Ultra-Premium Core Brand): - Focus on VIP loyalty, exclusivity, and premium experiences. - Vet partnerships, premium bundles, subscription programs. - Wishbone: - Emphasize health benefits, functional rewards, education-driven CRM. - Kooky Kibble: - Focus on gamification, mass engagement, high-frequency rewards. - Campaign-based earning (e.g., global challenges, leaderboard). - Align CRM mechanics with: - Brand positioning. - Campaign objectives. - Market maturity (NZ, AU, China, SEA). - Campaign Integration & Lifecycle Marketing: - Integrate CRM into all major campaigns: - Save the Kiwi. - Walkathon. - K-Pop Pets / Celebrity campaigns. - Ensure full funnel CRM integration: - Awareness → Data capture → Conversion → Retention. - Develop always-on lifecycle marketing programs: - Email / SMS / Push notification journeys. - Collaborate with: - Brand team (campaign alignment). - Performance marketing (retargeting, lookalike audiences). - Trade marketing (in-store CRM capture). - Analytics, Performance & Optimisation: - Define and track key CRM KPIs: - Customer acquisition cost (CAC). - Repeat purchase rate. - Customer lifetime value (CLV). - Retention rate. - Loyalty program engagement & redemption rate. - Build CRM performance dashboards. - Run A/B testing communications: - Offers. - Messaging. - Journeys. - Deliver insights and recommendations to: - Marketing leadership. - Commercial / sales team. Company Description

Role Description We are looking for a hands-on, commercially driven E-commerce Account Manager to own the end-to-end e-commerce operations for Taiwan and China cross-border channels. This role is responsible for: - Daily platform operations - Product listing management - Pricing and promotions - Inventory coordination - Campaign execution - Order flow monitoring - Marketplace performance analysis - Cross-functional alignment The ideal candidate has strong experience managing Taiwan e-commerce platforms such as Shopee Taiwan, momo, PChome, and other relevant local channels, while also understanding Amazon marketplace operations. This role requires a candidate who is fluent in Chinese and English, highly detail-oriented, commercially sharp, and confident in driving execution from planning through post-campaign review. Qualifications - Bachelor's degree in Business, Marketing, E-commerce, or a related field. - Minimum 3-5 years of hands-on e-commerce experience, with strong ownership of marketplace operations. - Solid experience managing Taiwan e-commerce platforms such as Shopee Taiwan, momo, PChome, and/or similar channels. - Experience managing Amazon marketplace operations, ideally including listings, promotions, catalog management, stock coordination, and Seller Central performance tracking. - Strong understanding of end-to-end e-commerce operations, from product setup and campaign execution to fulfillment coordination and post-campaign review. - Strong analytical skills and confidence using Excel, platform dashboards, and performance reports. - Strong project management and execution capability, with close attention to detail and deadlines. - Fluent in Chinese and English; able to manage Chinese-language platform communication, content coordination, and cross-functional discussions. - Experience in cross-border e-commerce, digital merchandising, or marketplace advertising is an advantage. Requirements - Own the day-to-day operations of Taiwan and China e-commerce channels and Amazon accounts. - Manage product listings, assortment, content, pricing, promotions, and platform hygiene to ensure accuracy and consistency. - Monitor stock availability, inventory movement, replenishment needs, and sell-through performance across platforms. - Ensure product pages are complete, localized, and optimized to support traffic and conversion. - Coordinate with internal teams and external partners to ensure smooth order flow and marketplace execution. - Manage key Taiwan marketplace accounts including platform updates, submissions, campaign participation, and issue resolution. - Handle Amazon marketplace operations including Seller Central management, listing updates, promotional setup, catalog maintenance, and account performance monitoring. - Track and resolve operational issues related to listing suppression, stock-outs, order exceptions, penalties, returns, or customer complaints. - Maintain strong execution discipline across platform requirements, timelines, and service standards. - Plan and execute platform campaigns, promotional events, store activities, and seasonal activations aligned with business targets. - Coordinate with internal stakeholders on product selection, pricing strategy, content readiness, stock support, and campaign mechanics. - Work closely with platform contacts or agencies to maximize visibility, conversion, and return on promotional investment. - Conduct campaign reviews and recommend improvements based on sales, traffic, conversion, and operational outcomes. - Monitor key e-commerce KPIs including sales, GMV, traffic, conversion rate, AOV, ROI, stock cover, and account health metrics. - Analyze marketplace, campaign, and product performance to identify risks, gaps, and growth opportunities. - Prepare regular reports with clear recommendations on sales improvement, assortment actions, pricing adjustments, and operational priorities. - Use data and market insights to improve platform efficiency, customer experience, and business performance. - Work closely with marketing, supply chain, customer service, finance, and design/content teams to ensure smooth execution. - Align campaign timing, stock readiness, product launches, and promotional support across channels. - Support issue escalation and follow-through to ensure fast resolution of operational or commercial problems. - Help build stronger operating processes, reporting discipline, and execution standards across the e-commerce business. Benefits - Competitive salary and performance-based incentives. - Opportunity to drive growth across Taiwan e-commerce and Amazon channels. - A collaborative and fast-paced working environment. - Learning and development opportunities within a growing business.

Role Description The Senior Procurement Specialist is responsible for the sourcing, purchasing, and supplier management of materials, intended for operations, marketing and promotional items across multiple entities. This role leads procurement activities by developing inventive strategies, managing supplier relationships, negotiating advantageous terms, and ensuring contractual compliance. The Specialist oversees budget control, mitigates risks, and ensures timely delivery of goods and services. By managing procurement-related IT systems, generating insightful reports, and leading projects, the role aligns procurement efforts with organizational objectives. The role focuses on optimizing processes, fostering collaborations, and driving cost-effective procurement practices to contribute significantly to the organization's success. - Develop and implement innovative, cost-effective procurement strategies aligned with organizational objectives. - Regularly evaluate market trends and supplier capabilities to optimize procurement processes. - Source, evaluate, and engage reliable suppliers and vendors through rigorous assessment criteria. - Foster long-term relationships and partnerships with key suppliers to drive collaboration and innovation. - Monitor spending, provide insights and drive cost reduction initiatives. - Drive cost savings through strategic negotiations, competitive sourcing, and value engineering. - Monitor and control the procurement budget, identifying opportunities for cost savings and long-term efficiencies. - Implement strategies to promote savings while maintaining quality standards. - Conduct comprehensive risk assessments on potential contracts and agreements. - Implement risk management strategies to mitigate procurement-related risks and ensure continuity of supplies. - Prepare purchase orders and ensure timely delivery of goods and services. - Oversee operational processes, coordinating with stakeholders for seamless procurement operations. - Manage and optimize IT systems tracking shipments, inventory, and supply chain processes. - Generate detailed procurement reports, providing insights and recommendations for process improvement. - Lead and support procurement-related projects, offering expertise and guidance to stakeholders. - Collaborate with internal teams to align procurement activities with organizational strategies and objectives. - Perform other tasks that may be assigned either individually or as part of a committee or team. Qualifications - Bachelor's degree in a relevant field such as Business, Supply Chain Management, Procurement, or a related discipline is often required. - At least 3-5 years of relevant work experience in procurement or supply chain management in officer capacity. Familiarity with the pet food industry or food and beverage industry is an advantage. - Strategic sourcing skills to develop and implement effective procurement strategies, negotiate contracts, and establish relationships with suppliers to ensure the best terms and pricing. - Demonstrated experience in evaluating and selecting suppliers, managing vendor relationships, and assessing supplier performance. - Skills in inventory optimization and demand forecasting are valuable to maintain appropriate stock levels and prevent shortages or excess inventory. - Strong analytical skills in handling data to make informed decisions, identify cost-saving opportunities, and evaluate supplier performance and risks. - Effective communication and negotiation skills when dealing with suppliers, internal stakeholders, and other departments within the organization. - Ability to handle unexpected challenges and find creative solutions. - Possesses integrity & ethical conduct to handle sensitive information and make important decisions related to supplier selection.