Marketing Director
Location
Worldwide
Posted
6 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Director
Addiction Pet Foods
Role Description We are looking for a passionate, strategic, and results-driven Marketing Director to lead our marketing department and take our brand growth to the next level. This is not a "business-as-usual" marketing role. We need a leader who can think globally, act regionally, and execute with speed. - Lead global and regional marketing initiatives across brand, consumer marketing, trade marketing, performance marketing, digital platforms, creative, web development, and campaign execution. - Work closely with multicultural internal teams and external partners across different markets, business units, suppliers, agencies, and customers. - Report directly to the CEO and play a key role in shaping how the brand grows, competes, and connects with customers across markets. What You'll Lead: - Develop and execute global marketing strategies that increase brand visibility, support sales growth, and strengthen customer experience. - Lead brand positioning, messaging, campaigns, digital marketing, market insights, performance tracking, vendor partnerships, and cross-functional collaboration. - Guide the team in using digital marketing, AI tools, marketing technology, automation, CRM, SEO, SEM, e-commerce platforms, segmentation, A/B testing, and data analytics to improve campaign performance and business outcomes. - Build a marketing culture that is creative, accountable, collaborative, and commercially sharp. Qualifications - Strong regional or global marketing experience with exposure to diverse markets and cultural considerations. - Proven leadership experience in marketing, preferably within FMCG, pet food, consumer goods, or a fast-moving commercial environment. - Strong digital and technology mindset, including knowledge of AI, marketing automation, digital campaigns, CRM, SEO, SEM, e-commerce, content strategy, and performance analytics. - Strategic thinking with execution discipline. - Commercial orientation with an understanding of how marketing supports revenue, market share, customer experience, brand equity, and business growth. - Excellent stakeholder management skills, comfortable working with manufacturing, sales, business units, agencies, vendors, customers, suppliers, and multicultural teams. - People leadership capability to develop talent, set direction, build accountability, and inspire teams to perform. Requirements - Bachelor's degree in Marketing, Business Administration, or a related field. - At least 7 years of marketing experience, including leadership roles and proven success in strategy development and implementation. - Regional or global marketing experience is required. - Experience in pet food, FMCG, consumer goods, or e-commerce-driven industries is highly preferred. - Professional certifications such as PCM, CIM, or PMP are an advantage, but not required. Benefits - Opportunity to lead marketing for a growing global business with ambitious plans, diverse markets, and a strong appetite for innovation. - Space to shape strategy, influence business direction, build team capability, and bring modern marketing practices into a fast-evolving organization.
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Role Description You're the technical backbone of the pod. Every launch needs a funnel, every client needs automations, and every strategy needs a tech setup behind it. You build the landing pages, registration pages, and sales pages. You write and build the email sequences. You set up the workflows, triggers, and tags in GoHighLevel. For e-commerce clients, you manage Klaviyo flows. You're not deciding the strategy. Your Account Strategist tells you what the launch looks like. You build the infrastructure that makes it work. What You Do - Build funnels for every client launch: landing pages, registration pages, thank you pages, sales pages - Write email copy: welcome sequences, launch sequences (registration, reminder, replay, post-event), nurture sequences, post-purchase flows - Create email calendars for every client in the pod - Set up GoHighLevel workflows, triggers, tags, and pipelines per client - Configure automation sequences that support the launch strategy - Set up and manage Klaviyo flows for Shopify/e-commerce clients (abandoned cart, post-purchase, winback, browse abandonment) - Build and QA forms, surveys, and intake flows - Troubleshoot tech issues within GHL, Klaviyo, Shopify integrations, and funnel builders - Ensure tracking is properly connected (UTMs, pixels, conversion events) Tier-Level Responsibilities - Tier 1 (Asset Creation): Create email copy, email calendars, and automation sequences as deliverables. Build funnels for launches. Hand email assets to the client for sending. - Tier 2 (Creation + Tech): Same as Tier 1, plus ongoing automation management and funnel optimization. - Tier 3 (Full Management): Full email management: send campaigns, manage lists, monitor deliverability, run A/B tests, report on email performance. Full automation and funnel ownership. Requirements - 2+ years building funnels, automations, and email sequences - Hands-on experience with GoHighLevel (workflows, triggers, pipelines, tags) - Strong email copywriting skills: sequences that convert, not just templates - Experience building landing pages and sales pages (GHL, ClickFunnels, Unbounce, or similar) - Understanding of email deliverability basics (domain warmup, list hygiene, SPF/DKIM) - Comfortable managing tech setup across multiple client accounts simultaneously - Detail-oriented. One broken automation link can kill a launch. Bonus - Klaviyo experience (flows, segments, product feeds) - Shopify integration experience - Experience with Kajabi, Wordpress, or other CMS platforms - Make.com or Zapier automation experience - Basic HTML/CSS for email or page customization
Role Description - Kommunikation: Ansprechpartner für den Kundenkontakt deiner Kunden und die regelmäßige Kommunikation. - Performance-Analyse: Kontinuierliche Performance-Analyse und Ableitung proaktiver Maßnahmen, um Kundenbedürfnisse zu erkennen und die Kundenzufriedenheit zu sichern. - Kampagnenoptimierung: Verantwortung für die kontinuierliche Kampagnenoptimierung, um die Ziele der Kunden zu erreichen. - Umfang: Eigenständige Betreuung eines Portfolios von typischerweise 2 großen und 4 bis 5 mittelgroßen Kunden. - Creative Briefings: Erstellung präziser Briefings für Creative-Teams. - Umsatzverantwortung: Übernahme der Verantwortung für die Kundenbindung und Umsatzsteigerung als zentrale Schnittstelle zur Agentur. Qualifications - Meta Ads Expertise: Fundiertes und tiefes Wissen in Meta Ads als K.O.-Kriterium. - Erfahrung: Nachweisliche Erfahrung in der eigenständigen Betreuung von Kunden im Performance Marketing. - Growth Mindset: Stark ausgeprägtes Growth Mindset und Interesse an neuen Tools und Entwicklungen in der Branche. - Selbstorganisation: Hohe Fähigkeit zur Selbstorganisation und Eigeninitiative, um in unserer freien Agenturstruktur erfolgreich zu sein. - Bonus - TikTok: Kenntnisse im Bereich TikTok Ads. Benefits - Arbeitsort: 100% Remote-Work und flexible Arbeitsweise. - Workation: Wie z.b. Paris, Prag oder Gardasee. - Kultur: Flache Hierarchien und die Chance, Verantwortung schnell zu übernehmen und eigene Prozesse zu gestalten. - Entwicklung: Regelmäßige Feedbackschleifen zur aktiven Förderung deiner Entwicklung.
Role Description We are seeking a dynamic marketing specialist passionate about driving the B2B business through marketing campaigns and organizing engaging events, webinars, and workshops both online and offline. In this role, you will have the opportunity to influence and create valuable content that resonates with our target audience, while bringing ELSA closer to our B2B stakeholders. Your efforts will contribute to enhancing ELSA B2B's brand awareness, generating demand, leads, and driving effective calls to action. As a Marketing Specialist, you will be responsible for planning and creating content for our Japan campaigns. You will also be in charge of planning, organizing, and executing a wide range of events, webinars, and workshops aimed at companies and schools, targeting C-level executives, leaders, employees, and students. Your primary objective will be to drive awareness, engagement, generate leads, and create demand for the adoption of the ELSA English app within businesses and schools. To accomplish this, you will collaborate closely with marketing agencies and internal cross-functional teams, including marketing, business development, customer success, and other related departments. Your copywriting, creativity, attention to detail, project management skills, and data-driven mindset will be crucial to your success in this role. - Conduct market research to identify industry trends, competitor activities, and customer preferences, ensuring our campaigns stand out in the market. - Coordinate with internal stakeholders to create engaging content, such as presentations, demonstrations, case studies, and interactive activities that highlight the benefits of the ELSA English app. - Work with agencies to improve awareness, engagement and conversions of FB/LinkedIn/LINE/email marketing/Google Ads with different types of A/B testing. - Provide write-ups and post on social media. - Run email marketing campaigns. - Manage end-to-end event, webinar, and workshop planning, including budgeting, venue selection, agenda development, speaker coordination, logistics, and post-event evaluation. - Ensure the quality of leads generated from campaigns and calculate conversion rate and ROI. - Utilize relevant automation tools and platforms to promote events and webinars, manage registrations, track attendee engagement, and measure performance. - Collaborate with the marketing communications team to develop promotional materials and creatives for campaigns. - Work closely with business development teams and sales representatives to ensure proper lead capture, follow-up, and integration of event and webinar leads into the sales pipeline. - Continuously analyze and evaluate the effectiveness of campaigns measuring key performance indicators (KPIs) such as attendance, engagement, lead generation, and conversion rates. - Stay up-to-date with industry trends, emerging technologies, and best practices in marketing. - Measure and report the performance of all campaigns, events, and webinars against goals and KPIs. - Perform other relevant tasks assigned by the direct supervisor to achieve desired results for the department. Qualifications - Minimum 3 years experience with a track record in digital/performance marketing positions. - Understanding of modern, multi-channel B2B lead generation channels, tactics, and strategies. - Strong expertise in paid ads related platforms, namely Facebook, LINE, LinkedIn, Google Ads, Google Tag Manager and Google Analytics. - Understanding of event marketing and webinar best practices, with a track record of successful lead generation, engagement, and demand creation. - Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. - Excellent Japanese copywriting skills, with the ability to effectively engage and influence internal stakeholders and external partners. - Ability to converse in English internally. Benefits - Competitive compensation. - Flexible working hours. Remote work. - ELSA account. - Fun energetic team and collaborative culture. - Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth. - Experience the true spirit of a fast growing and well funded Silicon Valley startup.
Marketing Manager
Tetra TechEstablished in 1996, Tetra Tech is a global provider of consulting, technical, and engineering services and employs a diverse team of scientists, engineers, con
Title: MARKETING MANAGER Location: Ithaca United States Job Description: The Opportunity: Tetra Tech is adding a Marketing Manager to our team based in Ithaca, NY. Why Tetra Tech: At Tetra Tech, we are Leading with Science to solve the world's most complex challenges. Our industry-leading experts in engineering and consulting are committed to driving positive change in communities around the world. For over 50 years, we have been at the forefront of innovation and sustainability. Today we stand as a market leader, offering cutting-edge solutions in water, environment, energy, and international development. Our work has improved more than 625 million lives around the world. Locally, our group designs innovative, sustainable solutions in a collaborative environment including experts in more than 15 areas of facility design. Our clients include K-12 public schools, local governments, federal government agencies, and higher education and commercial clients. Your Impact: Join Tetra Tech to make a real difference. Our work leverages cutting-edge technologies, advanced analytics, and the expertise of world-class scientists, engineers, architects, and planners to create meaningful change around the world. Discover your full potential - join us to advance your career while leaving a lasting legacy. Position Summary: The Marketing Manager will support the continued growth and success of the A/E Group's K-12, higher education, and state/local government markets by developing and managing marketing materials, proposals, brand initiatives, client engagement programs, and industry events. Based in Ithaca, NY, this role works closely with a collaborative team of professionals to promote the firm's expertise in educational facility design, innovative learning environments, sustainable solutions, and emerging technologies. Essential Job Functions: The following duties are considered essential to the role. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions: - Lead, manage, and advance the firm's marketing initiatives to support strategic growth objectives across key markets. - Partner with Business Development Leaders and technical staff across multiple offices to develop and implement marketing plans, client presentations, qualifications packages, and proposals. - Contribute actively to a collaborative, innovative, and creative work environment by generating new ideas and supporting continuous improvement efforts. - Represent the firm through active participation in professional, business, and community organizations, as well as industry conferences, trade shows, and networking events that foster client relationships and business opportunities. - Plan, coordinate, and oversee all marketing, advertising, branding, and promotional activities to enhance the firm's visibility and market presence. - Develop, maintain, and manage the firm's project experience database to ensure accurate, current, and accessible information for marketing and business development efforts. - Coordinate and maintain marketing collateral, content, and communications that support the firm's brand and business development strategies. - Track marketing activities and initiatives, ensuring alignment with company goals and responsiveness to market opportunities. - Execute work in accordance with internal quality procedures, applicable codes, legislation, and industry standards to ensure project compliance and technical excellence. - Actively pursue continuous learning opportunities to maintain a high degree of technical knowledge and professional competency in marketing/business development. - Promote and maintain a culture of safety by working in a safe manner at all times and promptly reporting all health and safety incidents or concerns. - Perform additional tasks as required to support project goals, team objectives, and company initiatives. Required Qualifications: - Bachelor's degree in Marketing, Communications, English, Journalism, Business, or a related field; or an equivalent combination of education and directly relevant A/E/C marketing and proposal experience. - 7-10+ years of experience in A/E/C marketing, proposal management, business development support, or professional services marketing. - Experience with website content management platforms, including Squarespace. - Experience developing strategic marketing plans, managing brand initiatives, and coordinating industry events, conferences, and trade shows. - Familiarity with CRM systems, project databases, and marketing analytics tools. - Experience supporting pursuits for K-12, higher education, municipal, or state/local government clients. - Demonstrated leadership experience coordinating cross-functional technical and professional teams to achieve marketing and business development objectives. - Excellent technical writing, editing, proofreading, and content development skills with strong attention to detail. - Strong project management, organizational, and time management skills with the ability to prioritize and manage multiple concurrent assignments. - Excellent verbal communication, collaboration, and presentation skills. - Strong interpersonal skills with the ability to build relationships with clients, industry partners, and internal stakeholders. - Proven ability to perform effectively in a fast-paced environment and manage competing priorities under tight deadlines. - Advanced proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Teams, Outlook, and Access. - Proficiency in Adobe InDesign, Photoshop, Illustrator, and experience developing professional marketing and proposal materials. - Active and clear driver's license, including a successful clearance of a Motor Vehicle history check. Preferred Qualifications: - Certified Professional Services Marketer (CPSM) and/or Association of Proposal Management Professionals (APMP) certification. Physical Requirements: - Ability to sit for extended periods while working at a computer and performing administrative tasks. - Ability to use a computer, keyboard, mouse, and other standard office equipment on a frequent basis. - Ability to communicate effectively in person, by telephone, and through virtual meeting platforms. - Ability to read, analyze, and prepare detailed written documents, proposals, reports, and marketing materials. - Ability to occasionally lift and carry marketing materials, presentation equipment, trade show displays, or boxes weighing up to 25 pounds. - Ability to travel periodically to company offices, client meetings, industry conferences, trade shows, networking events, and other business-related functions. - Ability to stand and walk for extended periods during meetings, conferences, trade shows, and marketing events. Work Environment / Environmental Factors: - The majority of work is performed in a professional office setting with a collaborative, team-oriented atmosphere. - Work involves extensive use of computers, digital communication tools, and design software in an open or hybrid office environment. - This role requires frequent interaction with project teams, clients, consultants, and other stakeholders through in-person meetings, video conferences, and phone calls. - Occasional extended hours as needed to meet proposal deadlines, event schedules, and business development commitments. - The position requires adaptability to shifting project priorities, client expectations, and multidisciplinary coordination. - Work may occasionally involve tight deadlines, multiple concurrent projects, and high attention to detail under time-sensitive conditions. - Collaboration across multiple time zones or with remote team members may be necessary, depending on project scope and firm structure. Additional Information: - This is a full-time, regular position, with typically standard working hours between 8am - 5pm, Monday through Friday. However, this position may require occasional extended hours to meet travel requirements, project milestones, deadlines, or client needs. - This position is considered hybrid, with a 40% office presence, 20% site visits and/or client meetings, and 40% remote presence (ability to work from a home location). This arrangement is subject to review and may change based on project need or at the company's discretion. Anticipated Hiring Range: - $90,000 - $125,000. Please note that this range reflects the pay scale that Tetra Tech reasonably expects to pay for the role. The salary will also depend on various factors, such as job duties and requirements, and relevant experience and skills. Life at Tetra Tech: The perks of working at Tetra Tech include: - Comprehensive and market-competitive benefits. - Merit-based financial rewards. - Flexibility and company-wide commitment to work/life balance. - Collaborative team atmosphere that values the contributions of all employees. - Learning and development opportunities for ongoing professional growth. About Tetra Tech: Tetra Tech is the leader in water, environment, and sustainable infrastructure, providing high-end consulting and engineering services for projects worldwide. With 30,000 employees working together, Tetra Tech provides clear solutions to complex problems by Leading with Science to address the entire water cycle, protect and restore the environment, design sustainable and resilient infrastructure, and support the clean energy transition. Tetra Tech is proud to be an Equal Opportunity Employer. All qualified candidates will be considered without regard to race, color, religion, national origin, age, disability, sex, marital or familial status, status as a protected veteran, or any other characteristic protected by law. Tetra Tech is a VEVRAA federal contractor and we request priority referral of veterans. We invite applications from all interested parties.


