5WPR

Role Description 5W Public Relations is building a standalone AI Communications practice — with its own P&L, product suite, and market position. This is not a title inside an existing org. It is a practice to build from scratch. LLMs are reshaping how brands are perceived. Citations in AI outputs are the new search ranking. Generative Engine Optimization is an emerging discipline with no established leader. This role exists to make 5W that leader — and to build the revenue engine behind it. What You'll Do - Productize GEO and Citation Share into three priced offerings with defined SOWs and a recurring revenue structure — within the first 90 days. - Close five enterprise pilots at $250K+ each and build the pipeline behind them. - Build the AI Communications org — drawing from 5W's existing talent and external hires you recruit directly. - Own the public narrative for the practice: keynotes, earned media, podcasts, and LLM citation presence. - Co-own the category story with firm leadership across all client-facing and market-facing channels. Qualifications - Proven track record building or scaling an AI-native or martech business to $10M–$100M in revenue. An exit is a plus. - Direct experience selling AI, data, or measurement products into Fortune 500 marketing organizations — to CMOs and CEOs, not intermediaries. - Demonstrated ability to package services into productized, recurring-revenue offerings. - Technical fluency in LLMs, retrieval, embeddings, and GEO mechanics — enough to be credible with both clients and builders. - Experience as a public-facing operator: conference stages, media appearances, thought leadership that generates inbound. - A network of brand-side CMOs, CCOs, and Heads of Growth — not agency-side relationships. - Founder or P&L ownership experience. You build teams and carry numbers. Requirements - Minimum 8 years of experience in revenue-generating roles at AI, SaaS, or data companies. - At least one example of closing six- or seven-figure deals with enterprise brand-side buyers. - Ability to travel to clients. Role is hub-agnostic; preferred locations include Miami, Austin, LA, London, Tel Aviv, Lisbon, or Singapore. - Must be based outside the New York metro area. This Role Is Not For You If - Your background is primarily agency-side — PR firms, holding companies, or innovation titles without P&L ownership. - Your last three roles were VP-level positions inside large agencies with no independent revenue responsibility. - You are a researcher or academic without commercial operating experience. - You are looking for a title, a team to manage, and a defined playbook. This role requires building all three.

Role Description This is a high-output execution role. We’re looking for someone who can produce, edit, and publish 50–80 pieces of content per month using AI tools — while maintaining strong editorial quality. This is not a strategy-heavy position. Your job is to ship content daily — quickly, cleanly, and consistently. If you prefer long timelines and multiple revision cycles, this role isn’t for you. If you like moving fast and producing content at scale, it is. What You’ll Do - Produce 50–80 pieces of content per month (AI-assisted) - Write, edit, and format: - Blog articles - Industry recaps - Case-style content - Thought leadership pieces - Use AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate production — not replace thinking - Ensure all content is: - Clear - Structured - Scannable - Publication-ready - Apply basic SEO best practices: - Headlines and formatting - Keyword usage - Internal linking - Format and publish content via CMS platforms (e.g., WordPress) - Repurpose content into: - LinkedIn posts (company + executive voice) - Short-form social content - Maintain fast turnaround times (often same-day or next-day) Output Expectations - 50–80 pieces of content per month - Daily publishing cadence - Ability to manage multiple pieces simultaneously - Consistent quality across all output - Content will include a mix of: - Short-form articles (500–800 words) - Structured, scannable pieces - Recaps and summaries - Repurposed content Qualifications - 2+ years of content writing or content marketing experience - Strong writer and stronger editor - Hands-on experience using AI tools in a real workflow - Ability to rewrite AI output when needed — not just lightly edit - Fast, organized, and deadline-driven - Comfortable working independently with minimal direction Requirements - SEO fundamentals (keyword research, structure, intent) - Experience with tools like Ahrefs or Semrush - Experience with CMS platforms - Background in agency, PR, or high-volume environments - Experience producing case-study or brand-driven content What Success Looks Like - You consistently hit high-volume output targets - Your content is clean, readable, and well-structured - You require minimal revisions - You maintain speed without sacrificing clarity - You keep a steady, reliable publishing cadence What This Role Is Not - Not a strategy-heavy role - Not a low-output writing job - Not for someone learning AI from scratch Compensation $90K–$110K salary (based on experience). Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. NYC Salary Range: $90,000 — $110,000 USD

Role Description EverythingPR has been the leading independent publication covering the public relations industry since 2009. We are now expanding our owned media network across the verticals we serve — and we need an editor to run it. The Editor of the EverythingPR Network sets editorial direction and voice across all properties, manages the editorial team, and is responsible for the quality and cadence of everything that publishes. You place 5W's research and client op-eds in tier 1 business media. You know the PR and marketing industry well enough to know what it needs to read — and you have the relationships to get it placed. What You Will Own - Editorial direction and voice across EverythingPR and 5W's owned media network - Managing the Editorial Manager and the freelance writer roster - Client byline placement in tier 1 business media — Forbes, Fortune, Fast Company, Inc., Entrepreneur, Adweek, PRWeek, Harvard Business Review - Editorial packaging of 5W's proprietary research studies — every study publishes with full editorial treatment - Publishing cadence — the network publishes multiple pieces daily once fully operational - Style guide and editorial standards across all properties - Partnership with the Director of AI Visibility to ensure every piece is structured for LLM discoverability Qualifications - 7+ years in editorial — managing editor or editor-in-chief level at a trade publication, digital media property, or content marketing operation at scale - Proven tier 1 media placement track record — you can show the bylines - Strong instincts for what the PR and marketing industry cares about and what makes a story - Has managed writers and editors, not just written yourself - AP style fluency and deadline discipline - Understanding of how editorial authority translates to search visibility and LLM citation — you don't need to be technical, but you need to understand why it matters How to Apply Send your resume and: (1) what you think is the biggest story in the PR industry right now that nobody is covering well; (2) three commissions you would assign in your first 30 days; (3) three pieces you have edited or written that you are proudest of.

Head of Research & AI Practice Location: Remote (United States) — Florida welcome Type: Full-time Compensation: $160,000–$210,000 base About 5W Public Relations 5W Public Relations is one of the largest independently owned PR and digital marketing agencies in the United States. Founded in 2003, 5WPR serves clients across consumer, technology, health, beauty, finance, gaming, cannabis, crisis, and digital marketing practices. Named PR Agency of the Year by the American Business Awards, a Top 50 Global PR Agency by PRovoke Media, and Digiday WorkLife Employer of the Year. 5WPR owns the leading independent publication covering the public relations industry, published continuously since January 2009. We are now expanding our owned media network across the verticals we serve — giving 5W category-defining editorial authority in every practice area and making us the first PR firm to systematically build LLM citation authority at scale. The Role This is the engine hire for 5W's new AI & Content Practice. The Head of Research & AI Practice runs research production — conceiving industry studies, commissioning data work, structuring narratives, shipping published reports at a cadence of multiple studies per month across 5W's vertical practice areas. They also lead 5W's commercial AI practice — productizing AI services, leading new business pitches, and representing 5W externally as an AI and content thought leader. Research and AI are one job because research is what powers the AI practice. The studies 5W publishes are what journalists cite, what LLMs surface, what clients read before they call, and what justifies the premium 5W charges for AI services. You report directly to the Chairman and CEO. You build the practice. What You Will Own - Research production — 4 to 8 major industry research studies per year across cannabis, gaming, finance, health, beauty, consumer, technology, crisis, and real estate - The commercial AI service offering — pricing, packaging, scope, and measurable client deliverables - New business pitches and client presentations on 5W's AI capability — you are in the room and closing - External positioning — conference keynotes, panel appearances, industry bylines, podcast appearances - Cross-practice integration — working with 5W practice area leads to bring AI services into existing client work - Partnership with the Director of AI Visibility on how research gets structured for maximum LLM citation - Research launch strategy in partnership with the wire and distribution function What You Need - 5–8 years in content, research, strategy, or agency roles — ideally including time at a media property, B2B SaaS that publishes research, or a content marketing team at scale - Has personally produced published research studies — this is a must have! - Strong writer who can frame a study with a headline that journalists want to write about - AI-fluent — can explain LLM retrieval, RAG, and content-to-citation workflows to a CMO in plain English - Client-facing closer — comfortable in a pitch room and wins business - Ambitious and operator-minded — you want to build something, not manage something that already exists What This Is Not - A role for traditional PR people claiming to understand digital - A role for anyone whose AI credibility comes from running prompts rather than shipping research - A title-chasing opportunity — this is a builder role for someone who wants to own a practice Compensation & Benefits - Base salary: $160,000–$210,000 depending on experience - Health, dental, vision, 401(k) - Remote-first. Quarterly travel to NYC and client sites. - Budget for tools, conferences, and professional development Why you’ll love working here - Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass! - Flexible PTO - Summer Fridays and Winter, Spring, and Fall Fridays too! - Hybrid work model offering flexibility and work-life balance - Expanded parental leave and family planning support - Continuous learning through “5W University” and development initiatives - Student Loan Reimbursement - Professional Development Support - Exclusive access to season tickets for pro sports teams along with Broadway shows, and more! - Charitable giving, including matching donations #LI-Remote

Content Operations Manager Location: Remote (United States) — Florida welcome Type: Full-time Compensation: $75,000–$95,000 base Reports To: Editorial Manager (dotted line to Director of AI Visibility) About 5W Public Relations 5W Public Relations is one of the largest independently owned PR and digital marketing agencies in the United States. Founded in 2003, 5WPR serves clients across consumer, technology, health, beauty, finance, gaming, cannabis, crisis, and digital marketing practices. Named PR Agency of the Year by the American Business Awards, a Top 50 Global PR Agency by PRovoke Media, and Digiday WorkLife Employer of the Year. 5WPR owns the leading independent publication covering the public relations industry, published continuously since January 2009. We are now expanding our owned media network across the verticals we serve — giving 5W category-defining editorial authority in every practice area and making us the first PR firm to systematically build LLM citation authority at scale. The Role The publishing engine. This person makes everything actually ship. You are the back-end operator across all 5W-owned properties and our growing network of owned media. WordPress, schema implementation, internal linking, social scheduling, Search Console — all of it runs through you. Without this role in seat, our expanded network cannot go live. This is not a writing role. It is a systems and execution role for someone who is deeply detail-oriented, technically fluent in modern publishing tools, and takes personal accountability for content going live correctly and on time. What You Will Own - Publishing content across all 5W-owned properties and our owned media network on schedule — every piece, every day - WordPress back-ends across all properties — plugins, updates, user permissions, security - Schema and structured data implementation on every post using templates provided - Image upload, formatting, alt text, and compression for page speed on every piece - Internal linking — every piece published gets contextual links to relevant 5wpr.com practice pages - Social scheduling in coordination with the social team - Submission to Google Search Console and Bing Webmaster Tools after every publish - Sitemap generation, broken link monitoring, redirects, and 404 management across all properties What You Need - 3–5 years in content operations, WordPress administration, or digital publishing - Deep WordPress fluency — plugins, custom fields, user roles, security — you have administered WordPress sites, not just posted to them - Basic HTML/CSS — you can fix a formatting issue without calling a developer - Familiarity with schema templates — you can apply them correctly even if not writing from scratch - Google Search Console, Bing Webmaster Tools, and Google Analytics comfort - Obsessive attention to detail — nothing ships wrong, nothing ships late Why you’ll love working here - Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass! - Flexible PTO - Summer Fridays and Winter, Spring, and Fall Fridays too! - Hybrid work model offering flexibility and work-life balance - Expanded parental leave and family planning support - Continuous learning through “5W University” and development initiatives - Student Loan Reimbursement - Professional Development Support - Exclusive access to season tickets for pro sports teams along with Broadway shows, and more! - Charitable giving, including matching donations #LI-Remote

Account Director, Tech PR 5W Public Relations is looking to add a dynamic Account Director to our growing Technology practice. If you’re looking for your next step in the world of tech public relations, this is a chance to lead communications and strategy for innovative, hyper-growth digital companies, ranging from hot IPOs to recently minted unicorn startups that are disrupting the status quo. This opportunity promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success. Client areas include a mix of B2B/B2C tech including cybersecurity, retail tech, adtech, martech, SaaS, AI, etc. Here’s what you’ll be doing: Manage daily workflow of multiple accounts while driving consistent media results; report status of accounts to Direct Supervisor Develop, review and approve agendas, press releases, pitches, recaps and other materials; approve activity reports, clipbooks and other internal documents Manage client expectations and assist clients in maximizing relationship with 5W Develop and maintain relationships with influential members of the media in order to ensure placements Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy Execute and advise on PR strategies and collaboratively develop strategic media plans. Lead client conference calls Attend client interviews and all client events Daily client interaction to update, report and discuss media relations. Conduct media training sessions with clients and junior staff Provide guidance and leadership to junior-level staff on team issues, account workflow and general account issues Participate in the development of materials for new business opportunities including timelines, proposals, business decks and case studies; assist in generating new business leads Participate in brainstorming sessions to develop strategic/creative thinking for clients Misc. research, duties and projects as required Here’s what you have: B.S/B.A in Public Relations or related field At least 6 years of PR agency experience - specifically in B2B Tech a plus Excellent written, verbal and interpersonal skills Able to work independently and as part of a team Strong leadership and motivation skills Proven client relations and supervisory skills Creative and energetic personality Why you'll love working here: Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass! Flexible PTO Summer Fridays and Winter, Spring, and Fall Fridays too! Hybrid work model offering flexibility and work-life balance Expanded parental leave and family planning support Continuous learning through “5W University” and development initiatives Student Loan Reimbursement Professional Development Support Exclusive access to season tickets for pro sports teams along with Broadway shows, and more! Charitable giving, including matching donations #LI-Hybrid