Role Description
The Brand Excellence Coach (BXC) is responsible for managing the systems, policies, procedures, controls, and communications that protect and elevate the brand and the member experience. To continuously improve and enhance all aspects of the Crunch brand with regular gym and system audits, including but not limited to:
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Member experience
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Member pulse
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Member communication
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Graphics and signage
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Marketing and promotions
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Social media
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Brand standards
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Equipment maintenance
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Cleanliness
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Training & development
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Vendor relationships
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Health and safety standards
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Operational policies and procedures
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Overall Crunch Franchise System
By focusing on Brand Excellence, we can ensure consistency across all locations, provide a seamless experience for our members, and align the Franchise network with the actions required to protect their investment.
Through regular gym-level field visits, Brand Excellence Coaches will be accountable for ensuring brand adherence and consistency. This position will be responsible for:
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Recording, tracking, and curing all Brand Excellence Deficiencies observed through field audits and those communicated from executive-level team members, department heads, regional directors, or managers assigned to them by the Vice President of Brand Excellence.
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Following Crunch Compliance Standard Operating Procedures.
Essential Responsibilities:
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Enforce brand standards throughout the Crunch Fitness network through regular gym and system audits that impact Brand Excellence compliance.
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Conduct monthly field audits approved by the Vice President of Brand Excellence, to ensure all franchisees are adhering to Crunch operating brand standards.
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Work closely with department heads, regional directors, or managers to ensure all compliance issues are addressed and resolved in a timely manner.
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Document, track, and respond to all Brand Excellence Deficiencies and document in the Brand Excellence database.
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Execute all internal communications, standard operating procedures, and accountabilities to identify and manage Brand Excellence risks, including opportunities for enhancement.
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Develop and maintain effective communication lines with the Vice President of Brand Excellence team, department heads, executive team, and other related team members impacted by Brand Excellence Deficiencies.
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Other tasks as necessary to assist the Vice President of Brand Excellence in protecting brand standards and the member experience.
Qualifications
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Ability to identify and track all Brand Excellence Deficiencies and report to the Vice-President of Brand Excellence and/or franchise owner upon completion.
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Conduct field-level visits, and document areas that require follow-up or additional action in the Brand Excellence database.
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Review visit findings with the franchise owner upon completion.
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Provide clarity and direction to franchisees, franchise executives, and gym-level team members on all Brand Excellence matters.
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Strong written and verbal communication skills with the ability to foster a collaborative working relationship with franchisees and Crunch team members.
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Excellent organizational and problem-solving skills with strong attention to detail.
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Detail and process oriented.
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Strong leadership and managerial skills.
Requirements
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Ability to travel 60-70% of the time to conduct field visits and audits inclusive of travel to international locations as directed.
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BA/BS Degree or an equivalent combination of experience and education.
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Three (3) to five (5) years’ experience in direct field compliance for a multi-location franchise company.
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Proficiency in Outlook, OneDrive, Dropbox, Smartsheet, Microsoft Word, Excel, and PowerPoint.
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Brand Operational knowledge and multi-location experience.
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Ability to work in a team environment.
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Experience in a service-oriented environment is desirable.
Benefits
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Pay is $75K + Bonuses up to $90K
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Flexible work from home options available.
Company Description
Crunch Fitness is an industry-leading fitness company dedicated to making our members feel good, and providing an inclusive and results-driven environment for individuals of all fitness levels. As one of the largest and fastest-growing fitness brands in the world, Crunch offers a diverse range of cutting-edge Group Fitness classes, state-of-the-art equipment, and knowledgeable fitness coaches available to help members achieve their fitness goals. At Crunch, we embrace a “no judgments" mantra and strive to create a supportive community where fitness meets entertainment.
