Title: Brand Activation Ambassador
Location: NY, Remote
Summary
Chobani and La Colombe are looking for energetic, outgoing Brand Activation Ambassadors to bring our mission to life in communities across the country. In this part-time, hourly role, you'll be the face of our brands-engaging consumers, sharing our story, and delivering impactful sampling events that celebrate wellness, flavor, and connection. This role is a great fit for someone who enjoys being out in the community, connecting with people, and working hands-on at events.
Responsibilities
Consumer Engagement & Sampling Represent Chobani and La Colombe with professionalism and energy at events, retail locations, commuter hubs, universities, and community gatherings. Execute sampling events that showcase product benefits, flavor variety, and brand story. Deliver compelling talking points that connect with a wide range of consumers. Brand Storytelling Share product knowledge and the Chobani x La Colombe brand pillars in an authentic and approachable way. Educate consumers on nutritional benefits, differentiators, and sustainability commitments. Act as a passionate advocate for our brands in the field. Event Execution May be required to drive a company box truck for event transportation and logistics. Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage). This may include loading/unloading materials at the designated warehouse location. Follow all compliance protocols, including food safety, health department permits, and brand guidelines. Support in gathering content and photos to recap events. Data & Reporting Track and report sampling metrics (units sampled, impressions, consumer feedback). Share insights with Regional Field Manager on what worked well and where improvements can be made. Team Collaboration Partner closely with Regional Field Managers, Sr. Product Specialists, and fellow Brand Ambassadors. Support retail demo programs, collegiate partnerships, and cultural/community activations. Be flexible to assist in different markets or event types as needed.
Requirements
High school degree required 1-2 years prior experience in field marketing, events, hospitality, or customer service is a plus. Outgoing personality with excellent communication and people skills. Passion for food, beverage, wellness, and community connection. Ability to lift/carry up to 30 lbs and stand for extended periods during events. Flexible schedule, including evenings, weekends, and occasional travel. Reliable, proactive, and able to thrive in a fast-paced, dynamic environment. Must have an active and valid drivers license with an excellent driving record Must have access to a personal vehicle and/or reliable transportation to get to and from warehouse and/or events
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. The salary range for this position is $24.25 - $35.00.
