• Lead the SEO strategy for BSF’s expanded digital ecosystem, ensuring scalability, usability, and long-term growth. • Architect search-optimized site structures, URL frameworks, and content hierarchies across new sections, initiatives, and chapter pages. • Design internal linking and navigation systems that maximize discoverability and authority flow. • Develop comprehensive search-informed content roadmaps spanning benefits, PCS resources, chapters, donors, lifestyle topics, and emerging audience needs. • Produce high-impact content briefs that align editorial vision with keyword strategy, search intent, and semantic depth. • Implement advanced semantic SEO strategies to strengthen relevance in Google Search, AI Overviews, generative search experiences, and emerging AI platforms. • Oversee optimization of titles, metadata, headers, and on-page elements to enhance performance and click-through rates. • Direct implementation of structured data (FAQ, How-To, Event, Article, Organization, and other schema types) to expand SERP visibility and unlock rich results. • Establish proactive monitoring systems to identify and resolve crawl issues, indexing challenges, broken links, and site performance barriers. • Partner with the development team to embed SEO best practices into platform enhancements, tools, and feature rollouts from inception. • Lead organizational readiness for algorithm updates and major shifts in the search landscape, ensuring adaptive and resilient strategy execution. • Define KPIs and reporting frameworks to measure organic performance, rankings, AI-driven SERP features, and audience engagement. • Translate data, trend analysis, and competitive insights into actionable recommendations for sustained growth. • Collaborate across editorial, marketing, development, membership, and advancement teams to embed SEO best practices throughout all digital initiatives. • Align organic search strategy with BSF’s mission, audience needs, and long-term organizational goals. • Contribute strategic input to digital innovation, audience development, and platform expansion initiatives. • Perform other duties as assigned

• Gerenciar o atendimento e relacionamento estratégico com clientes de médio e grande porte • Elaborar sugestões de pautas criativas e data driven, e redigir releases, artigos e comunicados • Executar campanhas de divulgação de pautas estratégicas na imprensa nacional • Conduzir o relacionamento direto com jornalistas e veículos de mídia de grande alcance • Executar estratégias de Digital PR com foco em prospecção e conquista de backlinks qualificados • Identificar e construir parcerias para co-marketing e publicações externas • Realizar a busca ativa por oportunidades de publicações qualificadas e menções de marca • Organizar e otimizar os fluxos internos da área de assessoria e organização de processos • Monitorar resultados, KPIs de alcance e métricas de autoridade (Off-page) • Garantir a qualidade das entregas, cumprimento de prazos e organização dos projetos

• Build AI SEO and Search visibility strategy for e-commerce brands that are moving fast. • Own SEO execution across multiple clients. Technical, on page, content direction, internal linking, authority building. • Run audits that actually matter. Diagnose what is broken, prioritize what moves the needle, fix it fast. • Create content plans and briefs that build topical authority, not random posts. • Turn SEO into a system. Process, checklists, cadence, reporting, iteration. • Hop on calls as the technical expert. Explain complex stuff simply, build trust instantly, lead the room. • Bring insights back to the team. Help sharpen the offer, sharpen the process, sharpen the playbook.

• Developing and executing SEO strategies that increase visibility across NSW and drive high-intent enquiries within the construction and joinery sector. • Conduct keyword research targeting Australian search terms • Develop structured SEO roadmap for service-based growth • Identify competitor ranking gaps within the NSW market • Target location-based keywords (e.g., custom kitchens NSW, CNC cutting near me) • Rewrite and optimise service pages for conversions • Improve on-page SEO (headings, metadata, internal linking) • Develop high-converting landing pages • Optimise product and service descriptions • Ensure content aligns with Australian terminology and standards • Write SEO-optimised blog articles targeting builders, cabinet makers, renovators, and DIY customers • Create educational and technical content • Optimise Google Business Profile content • Write Google Ads landing page copy • Assist with email marketing content • Support alignment of website and social content • Improve conversion pathways across the website