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Based in Encinitas, California, Blue Star Families - BSF is a nonprofit, nonpartisan organization dedicated to strengthening military families. BSF provides num
Director, SEO Strategist
Location
United States
Posted
118 days ago
Salary
$87K - $120K / year
Seniority
Lead
Job Description
Director, SEO Strategist
Blue Star Families - BSF
• Lead the SEO strategy for BSF’s expanded digital ecosystem, ensuring scalability, usability, and long-term growth. • Architect search-optimized site structures, URL frameworks, and content hierarchies across new sections, initiatives, and chapter pages. • Design internal linking and navigation systems that maximize discoverability and authority flow. • Develop comprehensive search-informed content roadmaps spanning benefits, PCS resources, chapters, donors, lifestyle topics, and emerging audience needs. • Produce high-impact content briefs that align editorial vision with keyword strategy, search intent, and semantic depth. • Implement advanced semantic SEO strategies to strengthen relevance in Google Search, AI Overviews, generative search experiences, and emerging AI platforms. • Oversee optimization of titles, metadata, headers, and on-page elements to enhance performance and click-through rates. • Direct implementation of structured data (FAQ, How-To, Event, Article, Organization, and other schema types) to expand SERP visibility and unlock rich results. • Establish proactive monitoring systems to identify and resolve crawl issues, indexing challenges, broken links, and site performance barriers. • Partner with the development team to embed SEO best practices into platform enhancements, tools, and feature rollouts from inception. • Lead organizational readiness for algorithm updates and major shifts in the search landscape, ensuring adaptive and resilient strategy execution. • Define KPIs and reporting frameworks to measure organic performance, rankings, AI-driven SERP features, and audience engagement. • Translate data, trend analysis, and competitive insights into actionable recommendations for sustained growth. • Collaborate across editorial, marketing, development, membership, and advancement teams to embed SEO best practices throughout all digital initiatives. • Align organic search strategy with BSF’s mission, audience needs, and long-term organizational goals. • Contribute strategic input to digital innovation, audience development, and platform expansion initiatives. • Perform other duties as assigned
Job Requirements
- 7+ years of progressive experience in SEO strategy, including enterprise-level or high-growth environments.
- Demonstrated success developing and executing comprehensive SEO strategies that drive significant traffic growth, engagement, and measurable impact.
- Deep expertise in content strategy, semantic SEO, structured data implementation, and technical optimization.
- Proven ability to adapt strategy in response to algorithm updates and shifts in search behavior.
- Strong cross-functional leadership experience, with the ability to influence stakeholders across teams.
- Data-driven decision maker with experience leveraging analytics to inform strategic growth initiatives.
- Exceptional communication and interpersonal skills; highly self-directed and proactive.
- Project management experience with the ability to manage multiple initiatives simultaneously.
- Technologically proficient and comfortable working across CMS platforms and digital tools.
- Ability to travel out of town overnight several times per year for staff offsites, planning retreats, and company-wide events. These gatherings are essential for connection, brainstorming, and staying strategically aligned across teams. Participation is required as a core part of the role.
- Ability to lift and carry supplies and equipment up to 30 lbs.
- Willingness to work evenings, weekends, and holidays as necessary to support key organizational initiatives.
Benefits
- Excellent benefits (403(b) with matching, Flexible Spending, Life Insurance, Short-Term Disability, Communications Allowance, and more)
- Permanent Change of Station (PCS) Leave for Active Duty Military Spouses
- On-the-job professional development training
- Career growth opportunities
- Workplace flexibility
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