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Hyer Boots logo
Hyer Boots

Original Cowboy Boot Since 1875

Lead Graphic Designer

Graphics DesignerGraphics DesignerOtherRemoteSeniorTeam 11-50Since 1875H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

102 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Lead Graphic Designer

Hyer Boots

• Translate brand and creative direction into compelling, on-brand design across campaigns and channels • Support the visual execution of HYER’s brand across digital marketing channels, ensuring a consistently high creative bar • Act as a creative partner to marketing and ecommerce teams, offering strong visual perspectives and ideas • Design primarily in Figma, building scalable, modular assets and systems that work across channels • Develop and maintain design systems, templates, and component libraries to ensure consistency and efficiency • Use Adobe Creative Suite (wherever appropriate), to create and refine high-quality visual assets, imagery, animations, and compositions • Lead the design of multi-channel marketing campaigns, including email, paid media, social, and web assets • Ensure creative adapts seamlessly across formats while maintaining a cohesive visual story • Collaborate with copy, marketing, and external partners to bring campaigns to life • Support and guide creative testing initiatives, producing and iterating on asset variations across channels • Use performance insights and feedback to inform creative decisions without compromising brand integrity • Explore new formats, layouts, and visual approaches to continuously evolve the brand’s creative expression

Job Requirements

  • 5+ years of graphic design experience with a strong focus on digital, brand, and consumer marketing.
  • Proven experience operating at a Lead or Senior Designer level, owning creative execution and standards.
  • Expert proficiency in Figma for digital design and collaboration.
  • Strong experience with Adobe Creative Suite, especially Photoshop (Illustrator and InDesign a plus).
  • Demonstrated success designing for multiple marketing channels including email, paid media, social, web, and ecommerce.
  • Strong creative judgment across typography, layout, color, imagery, and composition.
  • Ability to balance creative vision with speed, iteration, and real-world constraints.

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