• Lead the development and stewardship of foundational brand documents, including brand architecture, positioning, guidelines, and voice. • Serve as the primary liaison to the CCO’s Chief of Staff in all cross-brand matters. • Identify and evaluate emerging market trends, technologies (including AI), and consumer behaviors to inform brand strategy and creative innovation. • Collaborate with internal teams and external creative agencies to translate market research into actionable insights to feed into our creative briefs. • Serve as a strategic partner to cross-functional teams, including Ad Managers, Research & Insights, and Media & Performance teams, ensuring brand consistency across all touchpoints and initiatives. • Partner with research and analytics teams to assess brand health and campaign performance, using insights to refine strategy and drive continuous improvement. • Champion innovation across the marketing organization, fostering a culture of curiosity, experimentation, and bold thinking. • Present strategic recommendations and brand frameworks to senior leadership and key stakeholders. • Lead and mentor a small team of brand strategy professionals, fostering a collaborative and high-performance culture.

Brand Development Manager - MN & DakotasFully RemoteInnovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. This role is for our Minnesota & Dakotas territory. Job Summary: Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers. Key Responsibilities: Independent Bicycle Retail (IBR): - Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners. - Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation. - Ensure new product introductions (NPI) are represented at launch and available in all premium partners. - Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence. - Identify and establish new channels and partners for products like Globe and Turbo. - Ensure IBR partners are fully immersed in brand knowledge through various education initiatives. Specialized Retail: - Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through. - Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models. - Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards. - Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives. - Ensure adherence to sales guidelines and merchandising standards throughout the territory. - Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership Specialized.com: - Create a seamless rider journey by integrating click-and-collect and promotion programs. - Integrate Specialized.com into the overall channel strategy for a cohesive approach. Other: - Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders. - Gather and report customer feedback to improve products, services, and overall customer experience. - Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise. - Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share. - Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements. - Consistently meet or exceed sales goals for all retail channels within the designated territory. - Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers - Must reside within assigned territory (MN, ND, SD, parts of IA & NE) - Valid driver’s license and clean driving record At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location. For additional information on benefits and perks, please visit: https://benefits.specialized.com Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.

Dexerto is one of the largest digital media brands in gaming, entertainment, and internet culture, reaching 100M+ monthly fans globally across editorial, video, and some of the fastest-growing social channels in the industry. Our content sits at the heart of modern internet culture — covering gaming, streamers, viral moments, pop culture, tech, and online communities that shape what Gen-Z and millennial audiences talk about every day. Across platforms including TikTok, Instagram, YouTube, Snapchat, Facebook and X, Dexerto reaches tens of millions of highly engaged fans daily through original social storytelling, short-form video, reactive content, and creator-led formats. Brands work with Dexerto to tap directly into these audiences through native social integrations, viral content formats, creator collaborations, and culturally relevant campaigns that feel authentic to internet-first communities. As we continue to scale our US commercial team, we are building a new social-first revenue channel focused on selling high-impact brand partnerships across our rapidly growing social ecosystem. The Role Dexerto is hiring a Social Brand Partnerships Manager to drive revenue across our social platforms and creator-led programming in the United States. This role is designed for a true seller and individual contributor with 3–5 years experience in digital media sales, ideally within a social-first publisher, meme network, or youth culture media brand selling social first solutions to brands and agencies. You will be responsible for identifying and closing brand partnerships that leverage Dexerto’s scale across social platforms — packaging native posts, short-form video integrations, branded series, and creator collaborations into compelling programs for brands and agencies. This is a high-energy role for someone who understands how social content travels, what performs on platform, and how brands can authentically integrate into internet culture. You will play a key role in building a new and fast-growing revenue driver for Dexerto, helping position the company as a leading partner for brands looking to activate across gaming culture and social platforms. This position reports into the Global Head of Sales and works closely with creative strategy, social, and content teams. Core Responsibilities Social-First Revenue Generation - Drive revenue across Dexerto’s TikTok, Instagram, YouTube Shorts, Snapchat, Facebook and X channels - Sell native social integrations, short-form video campaigns, branded content, and creator collaborations - Build and convert a pipeline of brand direct and agency opportunities - Close social-first partnerships and campaign packages aligned with Dexerto’s audiences and content formats - Consistently meet and exceed quarterly and annual revenue targets Brand & Agency Development - Develop relationships with media agencies, social teams, and brand marketing teams - Identify brands looking to reach Gen-Z and millennial audiences through culture-driven content - Translate brand objectives into platform-native campaigns that feel authentic on social - Package Dexerto’s reach, scale, and audience engagement into compelling sales narratives Social Content & Platform Expertise - Understand what drives engagement across TikTok, Instagram and short-form video platforms - Collaborate with internal social and creative teams to develop brand-ready content formats - Stay ahead of trends, meme culture, creator formats, and platform shifts - Identify new opportunities for brands to integrate into Dexerto’s viral and cultural content ecosystem Cross-Functional Collaboration - Partner with Creative Strategy, Social, Editorial and Video teams to bring campaigns to life - Help shape new social ad products and partnership formats - Ensure smooth transition from sale to campaign execution - Work collaboratively across Dexerto’s US and UK teams Candidate Profile The ideal candidate will bring: - 3–5 years experience in digital media sales or brand partnerships - Experience working within a social-first media company, publisher, or agency - A strong understanding of social platforms, viral content formats, and internet culture - Proven ability to prospect, pitch and close brand partnerships - Experience selling native social content and creator-led campaigns - Strong relationships with US agencies and brand social teams - A highly motivated individual contributor mindset - Confidence pitching ideas and building creative campaign narratives - Strong presentation and communication skills - A passion for gaming, entertainment, and digital culture Why This Role Is Exciting This role offers the opportunity to help build a new commercial growth engine for Dexerto centered around our rapidly expanding social footprint. You’ll be selling into one of the most culturally relevant audience segments online — gaming and internet culture — while helping brands participate in the conversations that define modern entertainment. For the right candidate, this is a chance to: - Build meaningful brand partnerships across some of the fastest-growing social channels in media - Work with a globally recognised digital media brand reaching 100M+ fans - Sell high-impact campaigns rooted in culture, creators, and social storytelling - Help shape the future of Dexerto’s social partnerships business Dexerto is committed to building an inclusive workplace and welcomes applicants from all backgrounds. #li-remote Salary: 90000 - 160000 USD Per annum

• develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning • use customer insights and research to continuously refine positioning and messaging • identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models • collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed • define success metrics across brand health and connect brand performance to business outcomes • lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline • create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment