Specialized Bicycle Components

Role Description Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment. Join us in making the world a better place through the power of bicycles and build your dream career at the same time! But we can’t do it without you. Specialized is looking to hire a Director of Market Development. HOW YOU’LL MAKE A DIFFERENCE - Drive success by developing sales results by implementing structure, strategy, and policies with your team - Partner with cross-functional teams to finalize sales forecasts, revise selling prices, establish and track yearly expense budgets and develop advertising/promo programs - Develop brand awareness by contacting key accounts and prospects to establish relationships - Report on progress and collaborate with leadership on how to overcome road blocks - Maintain control of salary, commission programs, and sales incentives for your team - Provide leadership, training, and continual guidance for each team member - Coach your team to succeed by developing their talent through education - Collaborate to identify the areas of blocked business and develop strategy to optimize the business - Develop individualized account management approaches for each teammate and communicate various goals to measure success – revenue, calls per day, merchandising, product penetration, etc. - Travel regularly within assigned territories to stay informed of field conditions and competitors’ activities Qualifications - Located in the Northeast - Direct sales experience in a wholesale distribution environment with knowledge of a specialty sports industry, including 3+ years of sales leadership - Track-record of creating innovative strategies that maximize sales, profitability and service, while aligning with overarching branding and goals - Stellar negotiation skills with a proven sales ability - Exceptional analytical skills with the ability to find creative solutions - Strong organization and time-management skills, with the capability to manage multiple priorities in a deadline-driven environment - You’re a people-person with excellent written and oral communication skills - Flexibility for frequent overnight travel - Bachelor’s degree in Business or Marketing preferred Benefits - PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy) - Dental and Vision plan - Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA - 401(k) Matching up to $5,000 plus company paid retirement plan fees - Company paid Basic Life, AD&D, short-term and long-term disability insurance - Employee Assistance program - Sick, Vacation and Paid Holidays - Employee discounts and perk program - Parental Leave - Specialized bike for new baby - Education and events reimbursement

Role Description Professional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles. Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up. How You’ll Make a Difference - Passion for riding - Activate rider facing demo and events in your region that drive riders to retail - Find the riders, get them on Specialized and drive them to retail - Work with the entire team to elevate the rider experience of the brand - Coordinate logistics with Field Sales team to drive Retailer Education - Coordinate with multiple teams across Specialized to bring the best experience to the rider - Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations - Report on the results of your efforts - Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer - Meet goals set annually to increase rider awareness and drive sell through at Retail - Support the Specialized business and riders throughout the USA field Qualifications - Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining - Charismatic and authentic presentation abilities – a natural communicator, both written and oral - Ability to understand the consumer and drive initiatives based on observed trends - Understand powersports events and/or industry - Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction - Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams - 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc. - Manage schedule - Weekend and evening events are mainstay of the schedule - Love of travel and van life - Motivated flexibility to roll to the needs of the region Requirements - Partner with Business Development Managers (BDMs) and Sales - Align demo/experience plans to revenue targets and sell-through goals - Support sales pipeline by creating demand with rider activations - Participate in retailer business reviews and territory planning - Share field insights and product feedback to influence assortment decisions - Deliver structured retail training programs on product, selling, and customer experience - Launch and onboard retailers to run premium demo programs - Teach staff how to convert demo riders to bike and equipment sales - Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM) - Reinforce merchandising standards that align with premium brand experience - Plan and execute retailer ride experiences, demo days, regional activations and brand events - Develop activation calendars based on retail priorities and NPI launches - Organize event logistics, registration, safety planning, land access, and compliance - Manage demo fleet deployment - Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback - Represent the brand at rides, races, community engagements, and consumer events - Build community influence through partnerships with local ride groups, trail orgs, and ambassadors - Support retailer community-building efforts that drive rider engagement and loyalty - Support local media and content opportunities by working with marketing and comms teams - Track demo participation, rider journey, follow-up, and retail conversion - Report fleet utilization, asset condition, and maintenance planning - Provide monthly business dashboards to Sales and BX leadership - Maintain rider opt-in database growth through event participation - Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams - Represent field insights for GTM (go-to-market), product launches, and retail programs - Share competitive insights based on market feedback Benefits - Competitive pay with annual performance-based reviews for continued growth and recognition - Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included) - Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP) - Dental and Vision plans - 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company - Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance - Employee Assistance Program that provides access to individualized mental well-being care - Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off - 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby - Up to $9,000 annually in Career Development & Degree Assistance - Up to $250 annually in Fitness & Wellness Reimbursement - Industry Pro-Deal Discounts and Perks - Compensation: $70,304 annually

• Oversee and enhance market presence within a designated territory • Maximize sell-in, sell-through, and market share across all sales channels • Implement and execute sales strategies that align with business objectives and growth plans • Manage the Specialized ecosystem and develop the existing retailer network • Identify expansion opportunities to grow total market share • Build and maintain strong, positive relationships with independent bicycle retailers • Ensure the full breadth of the product line is represented • Actively develop and expand the existing retail network • Ensure adherence to sales guidelines and merchandising standards throughout the territory • Represent Specialized Bicycles at industry events and trade shows to promote the brand

Brand Development Manager - MN & DakotasFully RemoteInnovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. This role is for our Minnesota & Dakotas territory. Job Summary: Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers. Key Responsibilities: Independent Bicycle Retail (IBR): - Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners. - Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation. - Ensure new product introductions (NPI) are represented at launch and available in all premium partners. - Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence. - Identify and establish new channels and partners for products like Globe and Turbo. - Ensure IBR partners are fully immersed in brand knowledge through various education initiatives. Specialized Retail: - Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through. - Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models. - Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards. - Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives. - Ensure adherence to sales guidelines and merchandising standards throughout the territory. - Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership Specialized.com: - Create a seamless rider journey by integrating click-and-collect and promotion programs. - Integrate Specialized.com into the overall channel strategy for a cohesive approach. Other: - Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders. - Gather and report customer feedback to improve products, services, and overall customer experience. - Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise. - Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share. - Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements. - Consistently meet or exceed sales goals for all retail channels within the designated territory. - Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers - Must reside within assigned territory (MN, ND, SD, parts of IA & NE) - Valid driver’s license and clean driving record At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location. For additional information on benefits and perks, please visit: https://benefits.specialized.com Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.

• Drive success by developing sales results by implementing structure, strategy, and policies with your team • Partner with cross-functional teams to finalize sales forecasts, revise selling prices, establish and track yearly expense budgets and develop advertising/promo programs • Develop brand awareness by contacting key accounts and prospects to establish relationships • Report on progress and collaborate with leadership on how to overcome road blocks • Maintain control of salary, commission programs, and sales incentives for your team • Provide leadership, training, and continual guidance for each team member • Coach your team to succeed by developing their talent through education • Collaborate to identify the areas of blocked business and develop strategy to optimize the business • Develop individualized account management approaches for each teammate and communicate various goals to measure success – revenue, calls per day, merchandising, product penetration, etc. • Travel regularly within assigned territories to stay informed of field conditions and competitors’ activities

• Oversee and enhance market presence within designated territory • Maximize sell-in, sell-through, and market share across all sales channels • Implement and execute sales strategies that align with overall business objectives and growth plans • Manage the Specialized ecosystem and develop the existing retailer network • Identify expansion opportunities to grow total market share