• Execute marketing campaigns in Marketo or HubSpot, including email sends, nurture programs, and audience segmentation • Manage campaign setup, testing, QA, and scheduling for accurate delivery • Maintain data integrity across marketing automation and CRM systems • Support lead management processes in partnership with Revenue Operations • Build and maintain reporting dashboards to track campaign performance • Partner with Demand Generation and Lifecycle Marketing teams for campaign implementation • Identify opportunities to streamline campaign execution processes

• Own and optimize the marketing automation ecosystem (Marketo and/or HubSpot) • Execute end-to-end marketing campaigns (build, QA, testing, segmentation, deployment) • Manage and optimize marketing tech stack integrations (e.g., Salesforce) • Define and refine lead management processes • Partner cross-functionally with teams to translate strategy into high-performing campaigns • Build and maintain reporting dashboards to track performance, conversion, and ROI • Champion data quality, enrichment, and process improvements

• Own the marketing technology ecosystem—including CRM, automation, attribution, and analytics platforms—to deliver large‑scale, aligned business outcomes. • Track key performance metrics at the program and departmental level, adjusting strategies and resource allocation to stay aligned with enterprise goals. • Demonstrate effectiveness and efficiency across the function by building scalable, predictable, and measurable operational frameworks. • Define, standardize, and enforce data governance, reporting integrity, and measurement methodologies that enable accurate insights and support strategic decision‑making. • Design and implement scalable processes for campaign execution, lead management, scoring, routing, and attribution. • Establish change‑management frameworks and workflow standards that improve operational performance and speed to market. • Champion technology adoption across the GTM organization to drive customer‑centric strategies and improved ROI. • Build, mentor, and develop a high‑performing team with a strong leadership bench. • Demonstrate accountability for the growth, readiness, and succession of Senior Managers and their teams. • Create systems for continuous feedback, skill development, and cross‑functional career mobility. • Model a learning‑oriented culture that elevates the capabilities of the broader GTM organization. • Communicate strategies, insights, and complex operational decisions in ways that inspire alignment across executives, peers, and team members. • Translate data‑heavy, cross‑functional initiatives into clear narratives and calls to action. • Deliver crisp, executive‑ready reporting on marketing performance, ROI, and strategic impact. • Make high‑impact decisions that shape marketing strategy, operational design, and enterprise value. • Assess risks, dependencies, and trade‑offs across interconnected systems, balancing competing stakeholder needs. • Develop the structures, guidelines, and governance frameworks that empower better decision‑making across the marketing and GTM teams. • Work closely with Sales, Finance, Product, Revenue Operations, and Customer Success to drive unified GTM execution. • Lead and contribute to enterprise-wide initiatives that require coordination, trust, and shared accountability. • Resolve cross-functional challenges by focusing on shared outcomes, aligning on data, and facilitating productive dialogue between departments. • Drive growth and ROI through data‑driven, customer‑centric strategies. • Enable organizational agility in a fast‑changing environment. • Champion technology adoption and analytics to inform better decisions. • Foster collaboration across the enterprise to unify GTM execution. • Demonstrate measurable impact on revenue, retention, and customer experience.

Who Are We? Decentralized Masters is at the forefront of DeFi education globally. In just two years, we have grown from a pioneering pair of co-founders to over 75 dedicated professionals. Today, we are recognized as one of the fastest-growing enterprises in the sector, with industry insiders predicting our evolution into a unicorn company by 2030. Operating on a bootstrapped model, we are on track to achieve an impressive $50 million in revenue this year alone. Our Impact While our growth has been remarkable, we take even greater pride in the success of our clients. To date, we have empowered over 2,000 investors to break into the DeFi world. At Decentralized Masters, we don’t just offer education; we cultivate a powerhouse of knowledge combined with an engaging community, innovative technology, and a team of leading DeFi and blockchain experts. Our commitment is to deliver unparalleled resources designed for long-term success in the world of DeFi and Web3, ensuring our members not only safeguard but also enhance their financial future. Our Vision Our goal is to create the largest and most influential DeFi ecosystem the world has ever seen, starting with becoming the gold standard in DeFi education. This vision is ambitious, transformative, and poised to change the landscape of digital finance. Are You Ready? This is more than just a job; it’s an opportunity to shape the future of Web3 technology and education. Are you ready to be part of our vision to redefine what’s possible in DeFi and beyond? Apply below, and let’s explore this journey together. Check us out here: Decentralized Masters What will you be doing? The Marketing Operations Manager at Decentralized Masters will play a critical role in bridging strategy and execution. You will design, manage, and optimize our marketing infrastructure, processes, and analytics. You will ensure that our marketing team has the systems, data, and scalable processes necessary to run high-impact campaigns, measure performance, and continuously iterate. You will work cross-functionally with content, growth, product, community, engineering, and finance teams to support and elevate marketing outcomes across the journey (from awareness → acquisition → retention → advocacy) in a decentralized / blockchain environment. Key Responsibilities 1. Marketing Technology & Toolstack - Evaluate, implement, and manage marketing tools and platforms (e.g. CRM, marketing automation, analytics, CDP, attribution). - Maintain integrations across systems (e.g. website, email, social, ad platforms, data warehouse, event tools) to ensure seamless data flow and tracking. - Ensure data integrity, governance, and compliance (e.g. privacy, consent, data quality). - Train marketing team members on tool usage, best practices, and workflows. 2. Process Design & Optimization - Define, document, and refine marketing processes (campaign planning, lead nurturing, content scheduling, campaign reviews, etc.). - Create scalable playbooks for recurring marketing initiatives (e.g. launch campaigns, drip campaigns, webinars, partnership marketing). - Monitor operational bottlenecks and proactively address inefficiencies. - Implement frameworks for campaign scheduling, handoffs, approvals, and cross-team coordination. 3. Campaign Execution Support - Assist the marketing team in executing full-funnel campaigns (planning, set-up, QA, launch, monitoring, troubleshooting). - Oversee campaign QA: tagging, tracking parameters, UTM setup, conversion mapping. - Monitor daily campaign health (budgets, pacing, anomalies, channel-level performance). - Support A/B testing, experimentation protocols, and optimization efforts. 4. Data, Analytics & Reporting - Define key marketing metrics (KPIs, OKRs) and ensure alignment across teams. - Build dashboards, regular reports, and data visualizations to track performance, ROI, and insights. - Lead campaign post-mortems, deriving lessons and action items. - Provide actionable insights to influence strategy, budget allocation, channel mix, and optimizations. 5. Cross-Functional Collaboration - Collaborate with Product, Growth, Engineering, Community, and Finance teams to align on goals, metrics, dependencies, and execution timelines. - Serve as liaison between marketing and analytics/data teams for custom tracking, modeling, and datasets. - Support external agency or vendor partners (e.g. media, production, analytics consultants), ensuring they align with our toolchain and processes. 6. Governance, Compliance & Best Practices - Enforce best practices around campaign tagging, naming conventions, data hygiene, and documentation. - Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in marketing processes. - Stay updated with industry trends, marketing ops standards, and new technologies, especially those relevant to decentralized / blockchain space