Web Marketing Program Manager – Contract

Program ManagerProgram ManagerContractRemoteSeniorTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

California

Posted

8 days ago

Salary

$70 - $75 / hour

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Web Marketing Program Manager – Contract

Sia

• Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website • Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans • Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives • Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs • Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction • Identify risks, dependencies, and blockers early and proactively drive resolution • Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity • Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions • Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments • Drive process improvements that improve scalability, execution quality, and stakeholder experience • Apply web best practices and strategic thinking to both new initiatives and existing site experiences • Establish and refine operational processes, documentation, and governance frameworks that support a growing web program • Translate marketing and business objectives into actionable web recommendations and project plans • Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health • Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary • Ensure web initiatives support broader marketing goals and customer journey objectives • Partner with stakeholders to define success metrics and measurement approaches for key initiatives • Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle • Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly • Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate • Lead recurring project communications, stakeholder reviews, and status updates • Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives • Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities • Monitor key performance indicators and identify trends, risks, and areas for improvement • Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews • Communicate performance outcomes, insights, and recommendations to stakeholders and leadership • Translate performance data into actionable next steps and roadmap opportunities

Job Requirements

  • 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
  • Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
  • Proven experience managing complex, cross-functional web initiatives from planning through launch
  • Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
  • Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention
  • Demonstrated experience with: Landing page strategy SEO fundamentals and optimization Content strategy and information architecture User journeys and conversion best practices Website governance and operational processes Web analytics and performance measurement
  • Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities
  • Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
  • Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams
  • Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
  • Bachelor's degree required
  • Preferred: Familiarity with SEO basics and how they integrate into web content workflows Consumer hardware, e-commerce, or devices web marketing background Experience with project management tools Content strategy experience (educational guides, product exploration, editorial calendars) Agency coordination experience

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