• Plan, launch, manage, and optimize paid search, paid social, and display campaigns. • Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms. • Conduct audience, keyword, competitor, and search-behavior research. • Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals. • Analyze campaign and website data to explain what is happening, why it is happening, and what to do next. • Create performance reports with clear insights and recommendations. • Present campaign performance and strategy directly to clients. • Implement and validate pixels, tags, conversion events, UTMs, and audience tracking. • Coordinate with internal teams, external vendors, publishers, and data providers. • Support quality assurance and review processes for regulated-industry campaigns.

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours. Bankrate has the scale, the first-party data, and the product depth to build a serious multi-channel paid acquisition engine — and most of that work is still ahead of us. The person in this role won't be optimizing a mature channel mix. They'll be defining what the mix looks like, proving what works through rigorous measurement, and building the institutional knowledge that shapes how Bankrate invests in paid media for years to come. Bankrate's paid acquisition engine runs on paid search today. This role is about what comes next. We're looking for a Senior Performance Marketing Manager to lead new channel expansion — identifying, testing, and scaling paid channels that can meaningfully contribute to Bankrate's growth. That means streaming TV, programmatic, podcasts, Meta, TikTok, YouTube, and beyond. Your mandate is to crack new channels and scale them profitably, fast. This is a strategic individual contributor (IC) role with real ownership over channel investment decisions. You'll bring a track record of launching paid channels from scratch, rigorous instincts around measurement and incrementality, and the creative fluency to drive direct response performance across formats. What You’ll Do: - Channel launch & scaling: Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works. Streaming/connected TV, paid social, programmatic, YouTube are the primary focus. Define success criteria before each launch, model incremental reach and projected CPL against existing benchmarks, and make clear go/no-go calls backed by data. - Incrementality & proof of value: Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution. New channel launches live or die by your ability to separate real signal from noise — and to build the evidentiary case that earns continued investment from senior leadership. - Platform partnerships: Develop direct relationships with platform and media partners. Stay ahead of new formats, buying models, and measurement capabilities — and bring those insights back as testable hypotheses before competitors act on them. - Meta & TikTok: Support the scale of Meta, which just launched, then extend learnings to scale TikTok. - Conversion signal optimization: Test and optimize conversion signal passback. Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost. - Channel playbooks: Document what works. Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on. - Creative leadership: Set the creative testing agenda across all paid channels. Develop a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings compound across campaigns and formats. - Structured testing: Design multi-variable experiments (creative × audience × placement) with proper holdouts. Translate results into documented playbooks that raise the performance floor — and apply them across new channels as you launch them. - Attribution & portfolio reporting: Own the attribution framework across your channels. Evaluate platform-reported metrics against internal data, surface discrepancies proactively, and build reporting that gives leadership a trusted view of cross-channel performance and trade-offs. - Investment recommendations: Come to senior stakeholders with a point of view, not just a performance update. Frame budget recommendations in terms of incremental opportunity and portfolio-level trade-offs. - AI-augmented work: Use AI to accelerate brief drafting, creative ideation, and performance analysis. Evaluate outputs critically for accuracy, brand voice, and regulatory compliance. Document where AI creates real leverage and share those practices with the team. What We’re Looking For: - New channel track record: You've launched paid channels from scratch — not just managed steady-state campaigns. You've built the investment case, structured the test, scaled what worked, and killed what didn't. Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential. - Paid social foundation: Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale — ideally six or seven figures monthly on Meta. You understand signal passback, event match quality, and how algorithmic efficiency is won or lost. - Measurement sophistication: You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically. You know the difference between correlation and lift — and can make that case to senior stakeholders. - Creative strategist: You set creative direction, not just approve it. You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike. - Strategic operator: You move fluidly between setting channel strategy and executing within it. You manage competing priorities, own timelines, and deliver with minimal oversight. - AI-forward: You actively use AI tools and have a genuine point of view on where they add leverage in paid channels, particularly as it relates to creative development. Compensation: Total Cash Compensation Range: $100,000 – $140,000 per year New York City Total Cash Compensation Range: $125,000 – $175,000 per year This role is also eligible for a target bonus. Actual compensation varies based on location, experience, and qualifications. Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements. - Health Insurance Coverage (medical, dental, and vision) - Life Insurance - Short and Long-Term Disability Insurance - Flexible Spending Accounts - Holiday Pay - 401(k) with match - Employee Assistance Program - Paid Parental Bonding Benefit Program - Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Who We Are: Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone. Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. If you are based in California, we encourage you to read this important information for California residents linked here. At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity. For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!

Role Description The Performance Analytics Specialist is responsible for delivering actionable data insights that drive operational performance, patient access, scheduling conversion, workforce optimization, quality improvement, and revenue growth across AudioNova's North America Call Center operations. This role works closely with Operations, Quality Assurance, Training, Workforce Management, Marketing, BPO Partners, and Leadership to develop reporting, analyze trends, identify opportunities, and support strategic decision-making. The Performance Analytics Specialist will play a key role in measuring business performance and ensuring leaders have the information needed to improve patient and business outcomes. Essential Duties & Responsibilities - Performance Reporting & Analytics - Develop and maintain operational dashboards, scorecards, and performance reports. - Manage daily, weekly, monthly, and quarterly reporting packages. - Maintain and enhance the North America (NAM) Bowler reporting process. - Analyze trends and identify opportunities to improve call center performance. - Provide data-driven recommendations to operational leaders. - Create executive-level reporting and presentations. - KPI Management - Track, analyze, and report on key operational metrics, including: - Schedule Rate - Show-Up Rate - Conversion Rate - Customer Satisfaction (CSAT) - Net Promoter Score (NPS) - First Call Resolution (FCR) - Average Handle Time (AHT) - Service Level - Answer Rate - Abandonment Rate - Adherence - Occupancy - Quality Scores - Agent Productivity Metrics - Operations Support - Partner with Operations Managers and Team Leads to identify performance opportunities. - Conduct root cause analysis on key operational challenges. - Support coaching efforts through agent and team-level reporting. - Identify trends impacting scheduling, conversion, and patient experience. - Evaluate effectiveness of operational improvement initiatives. - Quality & Training Support - Collaborate with QA and Training teams to identify coaching opportunities. - Analyze quality monitoring results and trends. - Measure training effectiveness and new hire ramp performance. - Identify knowledge gaps and recurring call drivers. - Workforce Management Support - Support forecasting and staffing analysis. - Analyze call volume trends and workforce productivity. - Assist with capacity planning initiatives. - Support workforce optimization strategies and reporting. - Marketing & Lead Analytics - Analyze lead source performance and conversion effectiveness. - Partner with Marketing to evaluate campaign ROI. - Measure scheduling and conversion performance by lead source, clinic, and geography. - Provide recommendations to improve lead quality and revenue generation. - Technology & Strategic Initiatives - Support reporting across CRM, telephony, workforce management, QA, AI, and business intelligence platforms. - Assist with implementation of new reporting tools and dashboards. - Support future IVR, IVA, AI, omnichannel, and CRM initiatives. - Partner with business leaders and IT teams on data and reporting requirements. Qualifications - Required - Associate's or Bachelor's degree in Business, Analytics, Statistics, Finance, Data Science, or related field, or equivalent experience. - Minimum 2 years of experience in analytics, business intelligence, workforce analytics, reporting, or contact center analytics. - Advanced Microsoft Excel skills including Pivot Tables, Power Query, XLOOKUP/VLOOKUP, and dashboard development. - Strong analytical and problem-solving abilities. - Experience developing reports and presenting actionable business insights. - Strong communication and organizational skills. - Ability to manage multiple projects and deadlines simultaneously. - Preferred - Contact center or healthcare industry experience. - Experience with Power BI, Tableau, or other business intelligence tools. - Experience with NICE, Calabrio, Webex Contact Center, Salesforce, Microsoft Dynamics, HubSpot, or similar platforms. - Knowledge of workforce management and forecasting concepts. - Experience supporting Operations, QA, Training, and Marketing teams. Benefits - Medical, Dental, and Vision Insurance - 401(k) with Company Match - Paid Time Off (PTO) - Paid Holidays - Employee Assistance Program (EAP) - Career Development Opportunities - Employee Discounts Success Metrics - Accuracy and timeliness of reporting. - Improvement in operational KPI visibility. - Adoption and effectiveness of dashboard reporting. - Actionable insights delivered to leadership. - Support of schedule rate and conversion rate improvement initiatives. - Standardization of reporting across North America and BPO operations. - Successful implementation of new KPI reporting including CSAT, NPS, and FCR. - Measurement and reporting support for future AI, IVA, IVR, and omnichannel initiatives.

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social). • Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client. • Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders. • Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management. • Responsible for executing and/or overseeing all basic tactical execution and campaign audits. • Effectively prioritize efforts to focus on delivering on the most important things, tracks and reports on campaign results, data analysis and participate in weekly client calls. • Track and monitor reporting of campaign results on a daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews. • Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact. • Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.