A fast-growing leader in online education, Coursera is an education-focused technology company headquartered in Mountain View, California. Founded in 2012, Cour
Lead, Retention Strategy
Location
United States
Posted
2 days ago
Salary
$137.3K - $173.5K / year
Seniority
Lead
No structured requirement data.
Job Description
Lead, Retention Strategy
Coursera
Role Description Within the Consumer organization, our work centers on helping learners discover, engage with, and realize value from the combined Udemy and Coursera portfolio. The Monetization team plays a critical role in shaping how customers evaluate, purchase, renew, and continue benefiting from our offerings, with a focus on improving learner value, retention, and long-term business outcomes. We are seeking a Lead, Retention Strategy to drive the strategy, operating cadence, and cross-functional agenda for reducing voluntary and involuntary churn across our Consumer business. In this role, you will be responsible for: - Understanding why customers churn. - Identifying the highest-impact opportunities to improve retention. - Building the business cases needed to prioritize initiatives across Product, Lifecycle, Monetization, Payments, Analytics, Data Science, Research, and Support. - Analyzing customer behavior across key flows, geographies, channels, buyer segments, and subscription journeys. - Uncovering opportunities that improve renewal rates, engagement, save outcomes, winback performance, and long-term customer value. This role requires a combination of analytical rigor, strategic thinking, customer empathy, and cross-functional leadership. You will serve as a key thought partner to leaders across the Consumer organization and help ensure retention opportunities are clearly diagnosed, financially sized, prioritized, tested, and scaled. Responsibilities - Track Coursera + Udemy retention metrics across key customer segments, geographies, platforms, acquisition channels, buyer segments, subscription products, and renewal cohorts. - Identify the key drivers of voluntary and involuntary churn throughout the customer lifecycle. - Develop a data-driven retention strategy by partnering with Research, Analytics, Data Science, and Support. - Analyze key customer journeys—including onboarding, discovery, engagement, subscription usage, cancellation, renewal, save, and winback. - Partner with Product, Lifecycle, Monetization, and Payments teams to prioritize and shape initiatives that improve retention. - Own the retention experimentation roadmap, including opportunity sizing, prioritization, success metrics, test design, readouts, and recommendations for scaling successful initiatives. - Lead the cross-functional retention operating cadence, aligning stakeholders on priorities, progress, risks, decisions, and execution. - Develop scalable frameworks, metrics, and decision tools for consistent evaluation, prioritization, and measurement of retention initiatives. - Communicate retention performance, strategic recommendations, and business impact through executive-ready narratives, dashboards, business cases, and decision documents. Qualifications - 7+ years of experience in retention strategy, growth, monetization, product strategy, lifecycle marketing, analytics, management consulting, business operations, or a related analytical discipline. - Experience driving strategy and decision-making in a subscription or recurring revenue business. - Strong analytical skills with experience using customer and business data to diagnose problems, size opportunities, evaluate experiments, and develop business cases. - Proven ability to influence cross-functional teams and drive alignment across complex initiatives. - Excellent written and verbal communication skills, including experience presenting recommendations to senior leaders. - Strong ownership, business judgment, and ability to operate independently in an ambiguous environment. Preferred Qualifications - Experience in a consumer subscription, SaaS, marketplace, e-commerce, media, or education technology business. - Experience leading initiatives focused on retention, renewal, churn reduction, lifecycle engagement, payment recovery, or customer lifetime value. - Familiarity with experimentation, SQL or BI tools, and working closely with Analytics or Data Science teams. - Experience developing executive-level business reviews, strategic recommendations, or operating dashboards. Compensation This role is available in the following US Pay Zones: - US Zone 3: $147,475 - $173,500 - US Zone 4: $137,275 - $161,500 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are. The application deadline for this role is 20 August 2026.
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