• Work on performance projects focused on reducing user friction throughout their journey through CRO tests (A/B, redirect, personalization, among others); • Execute, monitor, and analyze experiments using testing tools; • Report data and insights generated from tests conducted; • Produce quantitative and qualitative analyses (drop-off, conversion funnel, and user journey); • Support the development of hypotheses and data-driven recommendations; • Collaborate with multidisciplinary teams to implement improvements; • Lead workshops, follow-ups, and presentations of results to clients; • Act as a strategic partner to clients in leading and managing projects aimed at the sustainable improvement of business KPIs such as sales, lead generation, and engagement.

• Run full-funnel data, UX, and conversion audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting. • Build and continuously refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land. • Write clear, unambiguous technical briefs and wireframes for our Shopify developer — specific enough to build from with zero strategic interpretation required. • Own the test cadence end to end: brief the developer, QA the build against your brief, and call each test won, lost, or inconclusive with statistical discipline. • Report monthly on conversion rate, AOV, and ROI impact of implemented changes, with clear recommendations. • Make the sequencing judgment calls — which leak (product page, cart-add, or checkout) is the higher-leverage target — without needing day-to-day direction.

Role Description We’re hiring a senior CRO specialist to own our experimentation program end to end — audit, roadmap, test design, execution oversight, and reporting — working hand in hand with our Shopify developer. This is a hands-on-strategy role for an autonomous operator. You’ll set the roadmap, make the sequencing calls, and run the program without day-to-day management. We want the person who brings the discipline — not one who waits to be told what to test next. One honest framing before you apply: we sell premium, high-consideration products, so our conversion rates run structurally lower than the general-ecommerce average — and that’s expected, not a problem to be embarrassed about. We measure success against our own trailing baseline, and we value correct, well-powered test calls (including honest “inconclusive” results) over a high count of shipped tests. What You’ll Do - Run full-funnel data, UX, and conversion audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting. - Build and continuously refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land. - Write clear, unambiguous technical briefs and wireframes for our Shopify developer — specific enough to build from with zero strategic interpretation required. - Own the test cadence end to end: brief the developer, QA the build against your brief, and call each test won, lost, or inconclusive with statistical discipline. - Report monthly on conversion rate, AOV, and ROI impact of implemented changes, with clear recommendations. - Make the sequencing judgment calls — which leak (product page, cart-add, or checkout) is the higher-leverage target — without needing day-to-day direction. What Success Looks Like - Week 1: establish our true trailing-90-day baseline across the funnel — this is your first deliverable and the yardstick everything else is measured against. - By Month 6: a measured, statistically validated relative lift in conversion rate over that agreed baseline, reported on a trailing basis so no single month decides it. - Cart-add and checkout: measurable improvement toward benchmark on priority product and collection pages, and on checkout completion, each validated before rollout. - A working testing engine: a documented pipeline running one purchase-level CVR test at a time (typically 4–8 weeks each, given our traffic) plus one to two faster upper-funnel tests per month — each with a pre-registered hypothesis, a sample-size/MDE calculation, and a significance-stated call. Hours & Work Arrangement - Month 1 — Audit & Quick Wins: 15–20 hrs/week. Full data and GA4 review, funnel and checkout drop-off diagnosis, quick-win briefs to the developer, 90-day roadmap build, baseline locked. - Months 2–4 — Ramp-up: 10–15 hrs/week. Test design and QA, weekly developer briefings, results analysis, monthly CVR/AOV/ROI reporting, roadmap refresh. - Month 5 onward — Ongoing consultancy: 8–12 hrs/week. Maintain the test backlog, protect statistical rigour, periodic re-audits, and knowledge transfer. Remote and async-first. Some overlap with Asia-Pacific business hours for reviews and briefings is helpful, but you won’t need to be online all day. This is a non-exclusive contract — we assume a senior operator brings other work, and we respect it, provided LIAB gets your full focus during agreed hours. Qualifications - ~5 years in ecommerce conversion optimisation or growth strategy, with direct, verifiable experience scaling Shopify or Shopify Plus stores. - A proven, quantified track record — you can point to specific before/after CVR and AOV numbers from past engagements, not just activity descriptions. - Fluency in GA4, Shopify Analytics, a heatmap/session-replay tool (Hotjar, Microsoft Clarity, or similar), and a Shopify-compatible experimentation platform (Intelligems, VWO, Convert, or similar). - Working command of statistical testing fundamentals — sample sizing, minimum detectable effect, and run-time discipline. - Comfortable directing a developer with strong technical literacy. - Excellent written English — your briefs go straight to a non-CRO developer and must be actionable with zero ambiguity. - Able to operate autonomously against KPIs and set your own roadmap; this role is not closely managed day to day. Nice to Have - Direct DTC physical-goods experience. - Automotive, vehicle-accessory, or fitment-driven catalogue experience — a strong plus given our product range. What We’re Not Looking For - Agencies who’d hand this to a junior while a senior name sits on the invoice — we’re hiring the person who does the work, not an account manager. - Anyone whose answer to every problem is “run more tests.” At our traffic, one well-powered test beats five sloppy ones. - Strategy-only specialists who won’t write the actual developer briefs. You own the brief, end to end. - SEO or general-marketing generalists relabelling themselves as CRO. - Anyone who needs day-to-day direction, or who comes undone when priorities shift. Why This Role - Full ownership of the experimentation program — you set the roadmap and make the calls. - Direct access to the founders: short lines, fast decisions, no layers to push through. - A premium, high-intent store and a developer ready to build what you brief. - A team that values honest calls over vanity metrics and won’t punish a well-run test for coming back inconclusive. Working Arrangement - Contract, remote

• Own the CRO testing roadmap and prioritization framework across multiple client accounts • Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses • Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders • Contribute to the evolution of internal CRO methodologies, frameworks, and best practices • Conduct new business audits to identify growth opportunities and inform strategic recommendations • Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings • Support new business scoping efforts, including defining project needs and deliverables • Provide sales support to help drive new business development and client acquisition • Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team • Collaborate with clients to understand their design goals and develop strategies to achieve them • Complete heuristic analyses of website designs • Conduct competitive research of direct and indirect competitors to motivate A/B tests • Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites • Create and present client-facing presentations to inspire website optimizations • Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience • Make ongoing recommendations for improvement to Shopify website experiences