Role Description We’re hiring a senior CRO specialist to own our experimentation program end to end — audit, roadmap, test design, execution oversight, and reporting — working hand in hand with our Shopify developer. This is a hands-on-strategy role for an autonomous operator. You’ll set the roadmap, make the sequencing calls, and run the program without day-to-day management. We want the person who brings the discipline — not one who waits to be told what to test next. One honest framing before you apply: we sell premium, high-consideration products, so our conversion rates run structurally lower than the general-ecommerce average — and that’s expected, not a problem to be embarrassed about. We measure success against our own trailing baseline, and we value correct, well-powered test calls (including honest “inconclusive” results) over a high count of shipped tests. What You’ll Do - Run full-funnel data, UX, and conversion audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting. - Build and continuously refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land. - Write clear, unambiguous technical briefs and wireframes for our Shopify developer — specific enough to build from with zero strategic interpretation required. - Own the test cadence end to end: brief the developer, QA the build against your brief, and call each test won, lost, or inconclusive with statistical discipline. - Report monthly on conversion rate, AOV, and ROI impact of implemented changes, with clear recommendations. - Make the sequencing judgment calls — which leak (product page, cart-add, or checkout) is the higher-leverage target — without needing day-to-day direction. What Success Looks Like - Week 1: establish our true trailing-90-day baseline across the funnel — this is your first deliverable and the yardstick everything else is measured against. - By Month 6: a measured, statistically validated relative lift in conversion rate over that agreed baseline, reported on a trailing basis so no single month decides it. - Cart-add and checkout: measurable improvement toward benchmark on priority product and collection pages, and on checkout completion, each validated before rollout. - A working testing engine: a documented pipeline running one purchase-level CVR test at a time (typically 4–8 weeks each, given our traffic) plus one to two faster upper-funnel tests per month — each with a pre-registered hypothesis, a sample-size/MDE calculation, and a significance-stated call. Hours & Work Arrangement - Month 1 — Audit & Quick Wins: 15–20 hrs/week. Full data and GA4 review, funnel and checkout drop-off diagnosis, quick-win briefs to the developer, 90-day roadmap build, baseline locked. - Months 2–4 — Ramp-up: 10–15 hrs/week. Test design and QA, weekly developer briefings, results analysis, monthly CVR/AOV/ROI reporting, roadmap refresh. - Month 5 onward — Ongoing consultancy: 8–12 hrs/week. Maintain the test backlog, protect statistical rigour, periodic re-audits, and knowledge transfer. Remote and async-first. Some overlap with Asia-Pacific business hours for reviews and briefings is helpful, but you won’t need to be online all day. This is a non-exclusive contract — we assume a senior operator brings other work, and we respect it, provided LIAB gets your full focus during agreed hours. Qualifications - ~5 years in ecommerce conversion optimisation or growth strategy, with direct, verifiable experience scaling Shopify or Shopify Plus stores. - A proven, quantified track record — you can point to specific before/after CVR and AOV numbers from past engagements, not just activity descriptions. - Fluency in GA4, Shopify Analytics, a heatmap/session-replay tool (Hotjar, Microsoft Clarity, or similar), and a Shopify-compatible experimentation platform (Intelligems, VWO, Convert, or similar). - Working command of statistical testing fundamentals — sample sizing, minimum detectable effect, and run-time discipline. - Comfortable directing a developer with strong technical literacy. - Excellent written English — your briefs go straight to a non-CRO developer and must be actionable with zero ambiguity. - Able to operate autonomously against KPIs and set your own roadmap; this role is not closely managed day to day. Nice to Have - Direct DTC physical-goods experience. - Automotive, vehicle-accessory, or fitment-driven catalogue experience — a strong plus given our product range. What We’re Not Looking For - Agencies who’d hand this to a junior while a senior name sits on the invoice — we’re hiring the person who does the work, not an account manager. - Anyone whose answer to every problem is “run more tests.” At our traffic, one well-powered test beats five sloppy ones. - Strategy-only specialists who won’t write the actual developer briefs. You own the brief, end to end. - SEO or general-marketing generalists relabelling themselves as CRO. - Anyone who needs day-to-day direction, or who comes undone when priorities shift. Why This Role - Full ownership of the experimentation program — you set the roadmap and make the calls. - Direct access to the founders: short lines, fast decisions, no layers to push through. - A premium, high-intent store and a developer ready to build what you brief. - A team that values honest calls over vanity metrics and won’t punish a well-run test for coming back inconclusive. Working Arrangement - Contract, remote

• Own the CRO testing roadmap and prioritization framework across multiple client accounts • Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses • Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders • Contribute to the evolution of internal CRO methodologies, frameworks, and best practices • Conduct new business audits to identify growth opportunities and inform strategic recommendations • Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings • Support new business scoping efforts, including defining project needs and deliverables • Provide sales support to help drive new business development and client acquisition • Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team • Collaborate with clients to understand their design goals and develop strategies to achieve them • Complete heuristic analyses of website designs • Conduct competitive research of direct and indirect competitors to motivate A/B tests • Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites • Create and present client-facing presentations to inspire website optimizations • Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience • Make ongoing recommendations for improvement to Shopify website experiences

Role Description At FirmPilot, we're redefining how law firms grow through AI powered marketing. We combine cutting edge technology with world class digital marketing to help law firms generate more qualified leads, signed cases, and measurable business growth. We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing pages that convert. If you're obsessed with turning paid traffic into qualified leads through data driven experimentation, exceptional user experience, and relentless optimization, we'd love to meet you. What You'll Do - Own Landing Page Performance and the recipe of our AI creates and Optimizes Landing Pages. - Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI. - Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance. - Drive Google Ads Quality Score by optimizing: - Landing Page Experience - Ad Relevance - Expected Click Through Rate - Continuously improve every stage of the user journey by optimizing: - Headlines - Value propositions - Calls to action - Forms - Mobile experience - Trust signals - Social proof - Conversion paths - Develop and execute ongoing A/B testing initiatives across landing pages and conversion funnels. - Create persuasive landing page copy that aligns with search intent and motivates users to take action. - Own the reporting behind landing page performance, monitoring and improving: - Conversion Rate - Cost Per Lead - Qualified Lead Rate - Google Ads Quality Score - Landing Page Experience - Core Web Vitals - Cost Per Signed Case - Use AI as a force multiplier throughout your workflow, including: - Copy creation - Landing page development - Competitor analysis - CRO audits - Voice of Customer research - A/B testing ideas - Workflow automation Qualifications - 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing. - Expert level experience building and optimizing WordPress landing pages. - Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance. - Experience improving conversion rates through structured experimentation and A/B testing. - Strong copywriting skills with a focus on lead generation. - Experience using Google Analytics 4 and Google Tag Manager. - Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms. - Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices. - Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg. - Comfortable working with developers, designers, and paid media specialists. - Authorized to work in the United States. Preferred Qualifications - Experience working with law firms or legal marketing. - Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services. - Experience with CallRail, CallTrackingMetrics, or WhatConverts. - Experience with VWO, Optimizely, Convert, or other experimentation platforms. - Experience using Claude as part of your daily workflow. - Familiarity with offline conversion tracking and advanced Google Ads optimization. What Success Looks Like - Increase landing page conversion rates across our paid search campaigns. - Improve Google Ads Landing Page Experience and overall Quality Scores. - Reduce cost per lead while increasing lead quality. - Build scalable landing page frameworks supporting multiple legal practice areas. - Establish a repeatable experimentation process that continually improves marketing performance. - Become the internal subject matter expert for conversion optimization. Benefits - 100% premium cost for employee: health, dental, and vision coverage - Discretionary paid time off - 11 holidays observed, and 2 floating holidays - Fully remote work environment How to Apply We're looking for proven results, not buzzwords. Please include: - Your resume or LinkedIn profile. - A portfolio showcasing landing pages you've built and optimized. - Two to three case studies highlighting measurable improvements in conversion rates, cost per lead, Quality Score, or overall campaign performance. - A brief overview of how you incorporate AI tools, including Claude or ChatGPT, into your CRO, copywriting, or landing page workflow. Candidates with demonstrated success improving conversion performance in highly competitive paid search environments will receive priority consideration. Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $100,000 to $135,000 annually.

• Own and continuously evolve the roadmap for AI-driven enablement initiatives, prioritizing based on field impact, feasibility, and alignment with broader Enterprise AI team and strategy. • Identify, scope, and execute on high-value AI use cases for the field (e.g., deal support, prospecting, content generation, guided selling, skills, change management), working with stakeholders to define success criteria and measure impact. • Build relationships with champions in the field organization to activate power-usage and drive peer-led adoption; track this adoption with our AI Ops Specialist and Enablement Analyst. • Design and drive the operational plan that turns AI pilots into scaled, repeatable processes, coordinating across enablement, ops, and technical teams to remove execution bottlenecks. • Influence and lead governance standards for AI tool adoption in the field, including data usage, risk review, tool vetting, and alignment with company-wide AI policy.