• Own the complete product experience end-to-end • Build and evolve the product roadmap • Uncover customer needs through engagement • Drive customer success by translating possibilities into value • Define product specs and collaborate with engineering • Partner with Support and Sales teams • Work with marketing to create customer-driven content

• Activation Strategy & Ownership Own the complete activation experience—how business users build audiences, create customer profiles, activate data to downstream tools, and ultimately drive outcomes • Develop deep expertise in reverse ETL, audience building, identity resolution, Customer 360/profiling, and data graph capabilities • Identify where AI can fundamentally reimagine data activation (natural language audience building, predictive segmentation, automated insight generation) • Define what "activated" means across customer segments and relentlessly drive toward reducing time-to-value • Instrument activation funnels and build feedback loops that drive rapid iteration • Product Execution Ship. Validate. Iterate. We're not interested in six-month roadmaps that become fiction—you'll operate in tight cycles with direct customer feedback • Partner with engineering to build intuitive self-serve experiences that abstract away infrastructure complexity • Own the interfaces where non-technical users interact with RudderStack: audience builders, profile explorers, sync configuration, and activation workflows • Leverage AI throughout your own workflow—we expect you to specify, prototype, analyze, and move faster because of it • Customer & User Obsession Develop genuine empathy for marketing, product, and revenue ops personas who need data but aren't data engineers • Spend significant time with customers understanding their activation journeys, not just their feature requests • Understand the gap between what data teams build and what business users can actually access—then close it • Translate technical capabilities into business outcomes that non-technical users care about • Cross-functional Impact Collaborate with Growth and Marketing on product-led strategies that demonstrate value before requiring setup • Partner with Customer Success to identify activation patterns that predict long-term success • Work directly with engineers on implementation—we don't have walls between PM and engineering • Influence how we talk about activation externally through positioning, content, and customer storytelling

• Bachelor's degree completed, preferably in Computer Science, Business Administration, Engineering, Economics, or related fields. • Strong experience in data-driven product management and business intelligence, including defining metrics, performance analysis, and generating strategic insights. • Experience in the real estate market or construction industry, working in market intelligence, developing analytical reports, executive dashboards, and structuring data pipelines. • Strong command of business and product metrics, with the ability to translate data into practical recommendations for decision-making and value generation. • Knowledge of or strong interest in Artificial Intelligence technologies and advanced analytics, combined with a digital mindset, continuous curiosity, and a focus on transforming processes, experiences, and results.

• Own the product vision, strategy, and roadmap for Access Management—defining how Vanta helps customers automate onboarding, offboarding, and access review workflows • Drive discovery and prioritization across customer segments, from startups to enterprises, building solutions that scale as customers grow • Partner with engineering, design, sales, solutions engineering, and customer success to ship high-quality features frequently and ensure successful adoption • Identify and scope expansion opportunities—including AI-powered access recommendations, workflow automation enhancements, and adjacent capabilities—with clear business cases • Define success metrics and use quantitative and qualitative data to guide roadmap decisions and measure product impact