• Lead B2C marketing strategy • Drive brand growth

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a strategic and creative Digital Marketing Manager to lead and optimize our digital marketing efforts. The ideal candidate will be a data-driven marketer with a deep understanding of digital platforms, SEO, SEM, content marketing, and online advertising. As the Digital Marketing Manager, you will be responsible for executing and overseeing digital campaigns, driving online traffic, and enhancing brand presence across multiple digital channels. - Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels such as Google Ads, social media, email marketing, SEO, and display advertising. - SEO & SEM: Oversee search engine optimization (SEO) strategies to drive organic traffic, as well as manage paid search campaigns (PPC) to improve lead generation and sales. - Content Strategy: Develop and manage content marketing strategies, ensuring the production of high-quality content for blogs, landing pages, social media, and email campaigns. - Analytics & Reporting: Use tools such as Google Analytics, SEMrush, and others to monitor campaign performance, generate reports, and provide insights on ROI and areas for improvement. - Audience Targeting: Use customer data and analytics to target the right audience and create personalized marketing strategies that convert. - Brand Awareness: Increase brand visibility and reach through organic and paid digital strategies, including SEO, social media, and influencer marketing. - Social Media Strategy: Develop and execute social media strategies to increase engagement and build brand loyalty across platforms like Facebook, LinkedIn, Instagram, and Twitter. - Collaboration: Work closely with the content, design, and product teams to ensure consistency across all marketing efforts and to maximize campaign performance. - A/B Testing & Optimization: Continuously test, analyze, and optimize digital marketing campaigns to improve conversion rates and achieve better results. - Budget Management: Allocate and manage the digital marketing budget, ensuring resources are spent effectively to achieve business goals. Qualifications - Proven experience as a Digital Marketing Manager, Digital Marketing Strategist, or similar role, preferably in a B2B or SaaS environment. - Strong expertise in SEO, SEM, email marketing, content strategy, and social media marketing. - In-depth knowledge of online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. - Strong analytical skills with experience using analytics tools like Google Analytics, HubSpot, or similar platforms. - Experience in creating and executing successful digital campaigns that deliver measurable results. - Familiarity with A/B testing, conversion optimization, and customer segmentation. - Excellent communication skills, both written and verbal. - Proficiency in marketing automation and CRM tools. - Strong project management and organizational skills. - Bachelor’s degree in Marketing, Business, or a related field. Benefits - Competitive salary with performance-based incentives. - Comprehensive benefits package, including health, dental, and vision coverage. - Collaborative and supportive work culture. - Opportunities for career growth and skill development. - Be part of an innovative company that is making a positive impact in the marketing and recruitment space.

Organization Overview UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities. Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children. We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children. UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors. Position: Assistant Director, Entertainment and Sports Marketing Location: Remote/Nationwide FLSA Status: Exempt Salary: The estimated salary range for this role is $81,850 - $106,400. This represents UUSA's good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual pay will vary based on various factors, including but not limited to organizational budgets, qualifications, experience, specialized skills, and training. Position Description The Assistant Director, Entertainment and Sports Marketing will play a vital role at UNICEF USA by cultivating and managing talent relationships, securing national media, supporting high-profile events and campaigns and supporting the organizations full-funnel strategy. Reporting directly to the Managing Director of Entertainment and Sports Marketing, this individual will manage their own portfolio of talent and media relationships, balancing day-to-day execution with creative, forward-looking ideas that connect UNICEF USA to culture and influence. Relationship Management (40%) - Manage and deepen relationships with an existing roster of UNICEF USA Ambassadors, Supporters, and their teams. Including, but not limited to, updating high profile individuals on UUSA calendar and campaigns, proactively thinking about engagement opportunities that fit into their personal and professional calendar and facilitating media requests. - Lead the identification, recruitment and stewardship of new entertainment and sports figures to UNICEF USA’s roster. - Create bespoke communication plans and engagement strategies that reflect the ever-evolving media and influencer landscape. - Partner with teams including, but not limited to, Philanthropy and Brand Experience to ensure that talent activations are creating maximum impact for UNICEF USA. - Serve as a trusted liaison for talent representatives (agents, managers, publicists), ensuring seamless communication, collaboration and execution. - Provide on-the-ground support at events, media opportunities and program visits involving talent. - Ensure that all talent-facing engagements are professional and brand-aligned. - Maintain strong relationships across entertainment and sports industries, including agencies, studios, labels, and teams. Strategic Engagement (20%) - Collaborate across the organization to ensure talent activations align with the organization’s full-funnel strategy. - Serve as a strategic contributor to the organization’s sports strategy, including, but not limited to players and corporate partnerships - Serve as a trusted partner to the Managing Director, providing industry insights and strategic recommendations for the program. - Monitor emerging talent and cultural trends and bring forward fresh, creative opportunities to connect UNICEF with new audiences. Communication and Public Relations (20%) - Own the full press pitching cycle, from identifying press-worthy opportunities to drafting, pitching, and securing coverage in national lifestyle and entertainment outlets. Lead entertainment and lifestyle publicity efforts for UNICEF USA’s national fundraising events, emergency response moments and marquee campaigns. - Lead the development of press releases, talking points, statements, briefing documents and more. Sports Marketing (20%) - Support the development and execution of UNICEF USA’s emerging Sports Marketing strategy, from a brand perspective. - Increase UNICEF USA’s relevancy and influence across the industry of sports, including athletes, leagues and teams. - Contribute to on-going and new sports partnerships through talent engagement, publicity efforts and supporting UNICEF USA’s full-funnel strategy. All other duties and responsibilities, as assigned. Qualifications: - Bachelor’s degree with 7+ years of experience in entertainment PR, talent management, sports/entertainment marketing, or influencer partnerships. - Advanced knowledge of public relations strategy, including developing and distributing messaging various channels for press, spokesperson preparation, crisis communications, and tailoring messages to engage various stakeholders. - Experience with brand positioning and integrated communications campaigns that advance mission and goals. This includes message development, media outreach, audience targeting, and partnership promotion. - Proven ability to secure national lifestyle and entertainment press coverage. - Experience managing relationships with high-profile individuals and their teams. - Strong and current network of existing media and industry relationships. - Proven ability to effectively prioritize tasks and deadlines in a high-stakes, dynamic work environment while remaining calm in rapidly evolving situations. - Exceptional written and verbal communication skills with a sharp eye for detail. - Comfortable working both independently and collaboratively, with confidence to own a portfolio and represent UNICEF externally. - Ability to work flexible hours, including some evenings and weekends, and travel as needed. Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship. Don’t meet every single requirement? That’s okay. UNICEF USA values diverse experiences and we’re always looking for people who will add to our culture and further our mission. If you are excited about this role and unsure about whether your past experience aligns with the job description, we encourage you to apply anyway. Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship. Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity Employer We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at peopleandculture@unicefusa.org.

• Dominating the Search Results: You’ll use your mastery of SEMRush and Google Search Console to conduct deep-dive audits and keyword research, executing technical SEO strategies that move the needle on organic rankings. • Optimizing the Path to Purchase: You won't just generate traffic; you'll refine PPC campaigns and lead nurture sequences to drive high-quality leads while maintaining a target CPA that keeps the engine running efficiently. • Translating Data into Growth: Through "Clarity Reports" and GA4 monitoring, you’ll turn complex metrics into actionable business insights, identifying friction points and implementing A/B tests to boost conversion rates. • Mastering the Message: You’ll implement the Storybrand framework across email automations and site copy, ensuring that clear, professional communication always trumps "fancy" design to create a better customer experience.