Organization Overview UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities. Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children. We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children. UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors. Position: Assistant Director, Entertainment and Sports Marketing Location: Remote/Nationwide FLSA Status: Exempt Salary: The estimated salary range for this role is $81,850 - $106,400. This represents UUSA's good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual pay will vary based on various factors, including but not limited to organizational budgets, qualifications, experience, specialized skills, and training. Position Description The Assistant Director, Entertainment and Sports Marketing will play a vital role at UNICEF USA by cultivating and managing talent relationships, securing national media, supporting high-profile events and campaigns and supporting the organizations full-funnel strategy. Reporting directly to the Managing Director of Entertainment and Sports Marketing, this individual will manage their own portfolio of talent and media relationships, balancing day-to-day execution with creative, forward-looking ideas that connect UNICEF USA to culture and influence. Relationship Management (40%) - Manage and deepen relationships with an existing roster of UNICEF USA Ambassadors, Supporters, and their teams. Including, but not limited to, updating high profile individuals on UUSA calendar and campaigns, proactively thinking about engagement opportunities that fit into their personal and professional calendar and facilitating media requests. - Lead the identification, recruitment and stewardship of new entertainment and sports figures to UNICEF USA’s roster. - Create bespoke communication plans and engagement strategies that reflect the ever-evolving media and influencer landscape. - Partner with teams including, but not limited to, Philanthropy and Brand Experience to ensure that talent activations are creating maximum impact for UNICEF USA. - Serve as a trusted liaison for talent representatives (agents, managers, publicists), ensuring seamless communication, collaboration and execution. - Provide on-the-ground support at events, media opportunities and program visits involving talent. - Ensure that all talent-facing engagements are professional and brand-aligned. - Maintain strong relationships across entertainment and sports industries, including agencies, studios, labels, and teams. Strategic Engagement (20%) - Collaborate across the organization to ensure talent activations align with the organization’s full-funnel strategy. - Serve as a strategic contributor to the organization’s sports strategy, including, but not limited to players and corporate partnerships - Serve as a trusted partner to the Managing Director, providing industry insights and strategic recommendations for the program. - Monitor emerging talent and cultural trends and bring forward fresh, creative opportunities to connect UNICEF with new audiences. Communication and Public Relations (20%) - Own the full press pitching cycle, from identifying press-worthy opportunities to drafting, pitching, and securing coverage in national lifestyle and entertainment outlets. Lead entertainment and lifestyle publicity efforts for UNICEF USA’s national fundraising events, emergency response moments and marquee campaigns. - Lead the development of press releases, talking points, statements, briefing documents and more. Sports Marketing (20%) - Support the development and execution of UNICEF USA’s emerging Sports Marketing strategy, from a brand perspective. - Increase UNICEF USA’s relevancy and influence across the industry of sports, including athletes, leagues and teams. - Contribute to on-going and new sports partnerships through talent engagement, publicity efforts and supporting UNICEF USA’s full-funnel strategy. All other duties and responsibilities, as assigned. Qualifications: - Bachelor’s degree with 7+ years of experience in entertainment PR, talent management, sports/entertainment marketing, or influencer partnerships. - Advanced knowledge of public relations strategy, including developing and distributing messaging various channels for press, spokesperson preparation, crisis communications, and tailoring messages to engage various stakeholders. - Experience with brand positioning and integrated communications campaigns that advance mission and goals. This includes message development, media outreach, audience targeting, and partnership promotion. - Proven ability to secure national lifestyle and entertainment press coverage. - Experience managing relationships with high-profile individuals and their teams. - Strong and current network of existing media and industry relationships. - Proven ability to effectively prioritize tasks and deadlines in a high-stakes, dynamic work environment while remaining calm in rapidly evolving situations. - Exceptional written and verbal communication skills with a sharp eye for detail. - Comfortable working both independently and collaboratively, with confidence to own a portfolio and represent UNICEF externally. - Ability to work flexible hours, including some evenings and weekends, and travel as needed. Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship. Don’t meet every single requirement? That’s okay. UNICEF USA values diverse experiences and we’re always looking for people who will add to our culture and further our mission. If you are excited about this role and unsure about whether your past experience aligns with the job description, we encourage you to apply anyway. Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship. Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity Employer We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at peopleandculture@unicefusa.org.

• Dominating the Search Results: You’ll use your mastery of SEMRush and Google Search Console to conduct deep-dive audits and keyword research, executing technical SEO strategies that move the needle on organic rankings. • Optimizing the Path to Purchase: You won't just generate traffic; you'll refine PPC campaigns and lead nurture sequences to drive high-quality leads while maintaining a target CPA that keeps the engine running efficiently. • Translating Data into Growth: Through "Clarity Reports" and GA4 monitoring, you’ll turn complex metrics into actionable business insights, identifying friction points and implementing A/B tests to boost conversion rates. • Mastering the Message: You’ll implement the Storybrand framework across email automations and site copy, ensuring that clear, professional communication always trumps "fancy" design to create a better customer experience.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The purpose of the Digital Specialist is to assist Campaign Managers and/or team leads with a range of duties such as: - Buildout of campaigns including testing and implementation - Campaign monitoring - Other duties or tasks as assigned What You’ll Do - Campaign Builds: - Build new client campaigns (such as Search, Display, Programmatic, Facebook, YouTube etc.) - Manage and implement new client campaigns while following company policies, procedures and best practice as directed by Campaign Managers or team leads - Implementation & Testing: - Implement, test, and execute pixel and code deployment for campaigns - Partner with Campaign Managers on implementation and testing - Reporting & Support: - Complete monthly reporting duties as assigned to ensure accurate and timely reporting to clients - Troubleshoot and problem solve data issues as needed - Other duties as assigned or needed - Growth & Development: - Maintain necessary skills and certifications while also continuing to grow and develop technical abilities throughout time - Adhere to performance plans and benchmarks to ensure the right trajectory and pace to meet or exceed goals - Upon reaching an advanced skill level, may take on a small client or two in preparation for further development into a Campaign Manager role Qualifications - 1-2 years of digital marketing experience - Bachelor’s degree in marketing, communications, related field or equivalent experience - Experience with developing ad copy and/or working within Google Ads (formerly Google AdWords) - Desire to learn new skills - Tech-savvy – comfortable with evolving technology and working within a variety of platforms - Detail-oriented and multi-tasking pro - Solid oral/written communicator - Can-do attitude – willing to assist with tasks outside of your job description when necessary - Mastery of Microsoft Excel - Ability to work independently and remotely once given direction - Strong analytical and logical skills Benefits - Competitive Salary - Health, Dental and Vision benefit packages to fit all types of lifestyles - Life, Short- and Long-Term Disability Insurance paid 100% by the company - FSA / HSA Options - 401(K) with a generous company match program - Flexible Paid Time Off (aka- unlimited) - Paid Parental Leave - Hybrid and Remote work schedules available - Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) - Employee Referral Program

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell. - Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs - Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms - Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels - Generate performance reports and translate data insights into actionable campaign strategy recommendations - Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives - Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies - Stay current with digital advertising trends and continuously test new channels to drive competitive advantage Qualifications - 5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth - Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta) - Strong experience with A/B testing, landing page optimization, and conversion rate optimization - Deep understanding of marketing attribution, funnel analysis, and ROAS optimization - Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI - Knowledge of SEO principles and integrated organic/paid strategies - Analytical mindset with strong problem-solving abilities - Results-oriented with a track record of exceeding performance targets - High levels of integrity, autonomy, and self-motivation - Excellent communication and presentation skills - Collaborative team player with cross-functional experience - Adaptable and comfortable working in a fast-paced, evolving environment Requirements - This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship. - Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska. - Relocation will not be offered for this position. - The salary range for this role is $135-165,000 per year. Benefits - Competitive salaries to recruit the best talent - Company-paid short and long-term disability insurance - Life insurance and a generous 401K match - Highly affordable medical, dental, vision coverage, and many other valuable benefits - Flexible PTO, and numerous paid holidays - Paid volunteer time off to encourage giving back to our communities