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CRM Gamification Manager
Location
Latin America
Posted
10 days ago
Salary
0
Seniority
Mid Level
Job Description
CRM Gamification Manager
Growe Talents
• Develop and maintain user loyalty programs; • Generate ideas and launch gamification mechanics, including lootbox maps, minigames, and scratch cards with online and offline rewards; • Manage CRM bonus campaigns and user communications; • Monitor campaign performance daily and continuously improve results; • Analyze user behavior and key product metrics to identify insights and opportunities; • Segment audiences and build engagement flows across the user journey; • Collaborate closely with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams.
Job Requirements
- 2+ years of experience as a CRM, Retention, or Gamification Manager within the online gambling industry;
- Hands-on experience with CRM platforms (Smartico or similar is a must);
- Strong understanding of user acquisition, engagement, retention, and loyalty in B2C products;
- Experience with user segmentation and basic HTML knowledge;
- Experience working with analytics tools and bonus mechanics (free spins, cashback, deposit bonuses);
- Experience collaborating with cross-functional teams;
- Upper-Intermediate English or higher (Spanish is a plus).
Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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