Whalar Group is a global Creator company on a mission to liberate the creative voice. We believe the future belongs to Creators: those who dream loud, and wrestle those dreams into the real world. Whalar Agency: the world’s leading independent Creator and Social agency. Sixteenth: a full-service, 360° Creator and talent management company. Foam: the operating system for talent managers. Moby Ventures: a creator-centric venture studio. Umi Games: a groundbreaking gaming studio. The Lighthouse: an IRL campus for Creators and their teams.
Senior Manager, Creative Strategy
Location
United States
Posted
10 days ago
Salary
$75K - $80K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Manager, Creative Strategy
Whalar Group
Role Description The Senior Manager, Creative Strategy, will develop insight-driven strategies that connect culture, consumers, creators, and creative execution to deliver impactful social-first work for clients. This role will translate cultural trends, audience insights, and campaign objectives into clear strategic direction, while partnering closely with Creative, Client Services, and cross-functional teams to inspire breakthrough ideas and drive meaningful client impact. The ideal candidate is a curious, culturally fluent strategist who understands the creator landscape and knows how to turn observations into compelling insights and creative opportunities. Here’s what you’ll do day-to-day: - Strategic Foundation - Develop internal and client-facing POVs and strategic foundations for project-specific and AOR clients. - Proactively deliver insight-driven strategic thinking that uncovers opportunities, challenges, assumptions, and inspires teams and clients. - Foster cross-functional collaboration between Creative and Creative Strategy, seamlessly bridging strategic thinking with creative execution. - Translate cultural, consumer, and platform insights into actionable strategic recommendations. - Campaign Development & Management - Translate client briefs into clear strategic objectives, identifying key opportunities, priorities, and success metrics. - Lead productive brainstorms and ideation sessions internally and externally. - Partner with Client Services counterparts to develop cohesive campaign narratives. - Ensure creative output aligns with strategic goals, audience insights, and campaign objectives. - Cultural Trend Analysis & Insight Development - Monitor social trends, insights, and online behaviors to strategically inform creative ideation for timely, relevant, and social-first executions. - Monitor and analyze cultural trends on an ongoing basis to shape strategies that resonate with brands & target communities. - Lead cultural and community audits that fuel brainstorming sessions, campaign development, and audience understanding. - Creator Brief & Content Review - Partner with Client Services counterparts to review and refine creator briefs. - Partner with Client Services counterparts to review and refine creator content. - Ensure creator deliverables reflect platform best practices, build upon past learnings, and are optimized against campaign objectives. - Provide strategic and creative feedback to strengthen content performance and brand alignment. - Performance & Industry Analysis - Leverage measured campaign outcomes to refine and evolve future strategies and ideas. - Stay ahead of emerging social trends, creators, and platforms, incorporating insights into strategic thought leadership and client work. - Client Collaboration & Growth - Provide strategic and creative guidance to key clients across accounts, strengthening relationships and building trust in partnership with Client Services. - Collaborate cross-functionally with paid media, measurement, and Client Services teams to deliver integrated client solutions and seamless execution. - Contribute to agency growth through proactive thinking, innovative ideas, and strategic leadership. Qualifications - 4+ years of experience developing and executing social strategies within an agency setting, with a strong understanding of social platforms, culture, and audience behavior. - Relentless Curiosity: Remain in constant pursuit of “the why” — embody the willingness to dig deep. - Translating Observations Into Insights: Ability to take hard facts, stats, trends, and observations, and turn them into truths that reveal underlying tensions and motivations that will resonate with our audiences. - Creative Writing: Copy should be concise, precise, and simple. - Creator Intelligence: Deep understanding of what makes creator partnerships feel authentic, credible, and culturally relevant. - The “Creative” In Strategy: Develop insight-driven strategies that inspire bold creative thinking. Requirements - The salary range for this role is $75,000 - $80,000 and serves as a general guideline for the potential compensation. - The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals. Benefits - Flexible benefits and collaborative work environments/experiences. - Medical, Dental, Vision. - 25 days of PTO + Sick days + Winter break. - Monthly phone/internet reimbursement. - Professional development stipend. - New joiner's Home office allowance. - Up to 16 weeks of paid parental leave. - Volunteer days. - Identity theft protection & Legal assistance. - Company Paid Life & Disability Insurance. - Voluntary Life Insurance Policy. - Voluntary Hospital and Critical Illness Insurance. - Voluntary Pet insurance. - Employee Resource Groups.
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