• Serve as the primary marketing lead for the PerfectScale business unit • Translate revenue targets and expansion goals into a unified quarterly marketing strategy • Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions • Shape economic narratives around data platform waste reduction and performance optimization • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative • Ensure PerfectScale positioning is clearly differentiated in the data optimization market • Lead and direct cross-functional execution across: • Growth and Digital • Content • Creative • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem: • Move beyond one-off webinars and build a repeatable Kubernetes narrative: • Partner with Content, Growth, Sales, and RevOps to create visibility into: • Continuously refine programs based on performance data and economic outcomes.

• Serve as the primary marketing lead for the PerfectScale business unit • Translate revenue targets and expansion goals into a unified quarterly marketing strategy • Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions • Shape economic narratives around data platform waste reduction and performance optimization • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative • Ensure PerfectScale positioning is clearly differentiated in the data optimization market • Lead and direct cross-functional execution across: Growth and Digital, Content, Creative • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem • Move beyond one-off webinars and build a repeatable Kubernetes narrative • Partner with Content, Growth, Sales, and RevOps to create visibility into performance metrics

• Serve as the primary marketing lead for the SELECT / Data Platform business unit • Translate revenue targets and expansion goals into a unified quarterly marketing strategy • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators • Shape economic narratives around data platform waste reduction and performance optimization • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative • Ensure SELECT positioning is clearly differentiated in the data optimization market • Lead and direct cross-functional execution across Growth and Digital • Develop and manage strategic campaign briefs that align messaging, audience, and economic value. • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem • Partner with Content, Growth, Sales, and RevOps to create visibility into performance metrics.

• Gather and synthesize external data from the travel category and the marketing industry as well as internal customer data to identify opportunities and shape our strategic decision making. • Formulate high-level strategy documents for major initiatives, such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data across brands. • Lead the coordination and execution of certain strategic initiatives that cut across marketing functions, going beyond just strategic recommendations. • Partner with channel owners to provide market research, intelligence, and strategy-building support to optimize individual channel roadmaps. • Serve as a strategic advisor to the Marketing Leadership Team and various stakeholders, providing data, analysis, and strategic oversight where needed.