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Lead – Growth & Demand Marketing
Location
United States
Posted
137 days ago
Salary
0
Seniority
Senior
Job Description
Lead – Growth & Demand Marketing
LoginRadius
• Own the end-to-end content strategy and execution for Blogs focused on CIAM, security, developer, and enterprise audiences • Guides, eBooks, and gated assets for lead generation • webinar content including themes, landing pages, promotions, and follow-ups • Campaign and product landing pages • Social media content aligned to demand generation and distribution goals • Own on-page SEO for blogs, landing pages, and core website pages • Plan and execute programmatic SEO initiatives to scale organic traffic and inbound leads • Conduct keyword research, content gap analysis, and internal linking optimization • Drive conversion improvements across: • Landing pages and gated assets • Website journeys and CTA • LiveChat and conversational lead capture • Build, test, and optimize landing pages to improve conversion rates and lead quality • Own lifecycle and campaign email marketing including: • Drip and nurture campaigns • Automation and engagement workflows • Conversion-focused email journeys
Job Requirements
- 3–7 years of experience in B2B SaaS growth or demand marketing
- B.Tech, BE, or equivalent qualification (engineering, computer science, or related field preferred)
- Ability to translate complex technical concepts into clear messaging for developers and enterprise buyers
- Hands-on experience across content, SEO, CRO, and email-led demand generation
- Comfortable working with product and engineering teams to understand features, APIs, and technical differentiators
- Working knowledge of web technologies, APIs, and SaaS
- Proven track record of driving inbound demand and pipeline growth
- Experience with marketing automation and CRM tools (HubSpot preferred)
- Strong ownership mindset with the ability to execute end-to-end
Benefits
- Opportunity to work with a cutting-edge technology company in a rapidly growing industry
- Collaborative and inclusive work environment
- Competitive salary and benefits package
- Health and Accidental Insurance
- Certification Policy : Opportunities for professional growth and development
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