LoginRadius

• Plan and execute multi-channel demand generation campaigns (ABM, SEM, Social Ads, Webinars) for target markets including North America, and Europe. • Collaborate with Sales and Marketing teams to ensure campaigns align with business goals and regional GTM strategies. • Leverage marketing automation tools (HubSpot) and CRM platforms for tracking, reporting, and campaign optimization. • Support Account-Based Marketing (ABM) programs targeting strategic enterprise accounts in priority regions. • Analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement.

• Own the end-to-end content strategy and execution for Blogs focused on CIAM, security, developer, and enterprise audiences • Guides, eBooks, and gated assets for lead generation • webinar content including themes, landing pages, promotions, and follow-ups • Campaign and product landing pages • Social media content aligned to demand generation and distribution goals • Own on-page SEO for blogs, landing pages, and core website pages • Plan and execute programmatic SEO initiatives to scale organic traffic and inbound leads • Conduct keyword research, content gap analysis, and internal linking optimization • Drive conversion improvements across: • Landing pages and gated assets • Website journeys and CTA • LiveChat and conversational lead capture • Build, test, and optimize landing pages to improve conversion rates and lead quality • Own lifecycle and campaign email marketing including: • Drip and nurture campaigns • Automation and engagement workflows • Conversion-focused email journeys