• Own end-to-end SEO across technical, content, and authority pillars • Turn market insights into a high-impact roadmap aligned with Canva’s goals • Monitor performance, adapt to user shifts, and focus on high-ROI initiatives • Represent SEO as a strategic voice in country planning • Hire and lead SEO generalists, content creators, and outreach experts • Set clear goals, growth plans, and strong team rituals • Foster a culture of ownership, curiosity, and open collaboration • Understand Türkiye's platforms, user behaviour, competitors, and trends • Use data and user insights to validate SEO opportunities • Shape the roadmap for Türkiye through competitive and market analysis • Partner with localisation and design teams to create culturally relevant content • Focus on high-impact categories through a mix of localisation and original content • Ensure strong SEO foundations: site speed, hreflang, mobile, structured data, etc. • Collaborate with the i18n tech SEO team to solve localised technical challenges • Set link-building goals and manage outreach and partnerships to improve authority • Define KPIs that link SEO with business goals • Track sessions, signups, engagement, and visibility • Share insights openly - what’s working, what’s not, and how you'll adapt • Stay on top of AI discovery trends: ChatGPT, Claude, Perplexity, Google AI Overviews • Evaluate which channels (SEO, AI, social, etc.) drive the best ROI for your market • Test AI optimisation tactics for LLMs and share learnings with global teams

• Lead the full strategy and execution of SEO and AEO programs to drive organic visibility, traffic, and engagement across traditional search and AI-powered platforms. • Optimize HelloTech’s website performance and conversion funnel, identifying opportunities to improve UX, reduce bounce rate, and increase booking and lead conversions. • Build and scale high-impact content that ranks in Google, appears in featured snippets, and is favored by LLMs like ChatGPT and Gemini. • Partner with design and engineering to execute conversion rate optimization (CRO) tests. • Manage technical SEO health including site speed, mobile performance, structured data, crawlability, and Core Web Vitals. • Use AI tools to accelerate content strategy, keyword clustering, and site audits. • Establish reporting frameworks that track organic traffic, keyword performance, site engagement, conversion rates, and revenue impact. • Collaborate across Marketing, Product, and Engineering to align on-site structure and campaigns with SEO and CRO best practices.

• Own and manage multiple SEO client accounts end-to-end • Lead client strategy, roadmap development, and performance reporting • Conduct technical audits, competitive analysis, and keyword research • Identify organic growth opportunities and mitigate SEO risks • Coordinate with internal specialists (technical, content, outreach) to execute campaigns • Host strategy calls and present insights clearly to non-technical stakeholders • Stay current on SEO trends, algorithm updates, and platform changes

• Own the tracking, analysis, and ongoing optimization of client website SEO performance, proactively identifying trends, risks, and opportunities and driving continuous improvements through clear recommendations and execution support • Identify sites that are underperforming, or in need of improvement and define steps to improve • Assist Director of Product with testing, and feedback for features that drive SEO performance • Develop, write, and optimize SEO focused location based content for new client websites to support search visibility, relevance, and early performance outcomes • Research and present specific SEO findings and recommendations to clients as-needed • Provide pre, post-launch and general website QA to ensure top-quality performing websites for AutoVitals clients• • Identify areas where automation, and/or AI can provide enhanced efficiency in a scalable fashion across our proprietary web platform. • Stay current on SEO, AI, and website performance trends and proactively recommend areas to capitalize on • Communicate effectively with internal and external stakeholders, adapting terminology to varying levels of technical expertise • Perform ad-hoc audits and reports of client websites produced by AutoVitals and recommend improvements as needed • Work cross-functionally with client-facing and product team members