• Concept 10–20 paid social ad ideas and transform them into compelling, platform-native creative • Film original content with creators, customers, products, and dogs — leveraging your proximity to our Cleveland team and R&D lab • Edit multiple versions optimized for Meta, TikTok, Instagram Reels, and YouTube Shorts, with strong first-three-second hooks and compelling captions • Produce multiple hook variations, CTAs, and edit styles from a single shoot • Turn briefs into finished ads within 24–48 hours, managing your own production schedule and consistently hitting deadlines • Incorporate performance learnings from Growth into every new sprint — iterate fast, test often • Stay on top of platform trends, creator formats, and AI tools to keep creative fresh and ahead of the curve • Collaborate closely with Creative Directors, Copywriters, Designers, Growth, and Brand teams to continuously sharpen output

Role Description Kate Tolo, co-founder of Blueprint, Don't Die, and Immortals, is building her own brand at the forefront of female health: the first longevity protocol designed from the ground up around a woman's body. We're looking for a strategist to build it from the ground up — owning the strategy, storytelling, and growth runway for Kate across Instagram (Reels, carousels, Stories) and beyond, and directing the team of creators that brings it to life. Medicine and longevity have largely been written in a language that leaves women out. Kate is changing that, turning the same engine of measurement and radical transparency that made Bryan a global experiment on the female body for the first time. The question driving everything: what happens when the female body is studied with a rigor it's never been given? Location: Los Angeles Preferred, Remote for the right candidate. Position Responsibilities: - Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan. - Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently. - Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to. - Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself. - Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales. - Own performance — use analytics to learn what's working and feed it back into strategy. - Partner closely with Kate and the Senior Director of Content on creative direction. Qualifications - 5+ years building short-form social/content strategy, ideally 0→1 — a brand or creator taken from blank page to a real, growing audience. - A talent for translating complex or scientific topics into accessible, social-first storytelling — making rigorous material feel human and shareable. - Experience directing creators and editors — you get the best work out of a team, not by doing it all yourself. - Deep expertise in short-form platforms, Instagram especially — the mechanics of growth, attention, and retention. - Exceptional storytelling instincts and strategic judgment. - Fluency with social analytics and data-informed decision-making. Requirements - Strong understanding of the production and edit process — enough to direct it and set a high creative bar. - Basic graphic design / Canva. - Interest or background in women's health, longevity, or wellness. - Comfort in a fast, scrappy environment where a quick post can outperform a big production. - Experience repurposing/distributing content across channels (e.g., X). Benefits - Salary Range: $175-200k + equity + benefits.

Role Description Content is the product — structured practice plans, guided video and audio sessions, and the daily prompts that turn signups into habits. As Content Manager, you'll own how these plans come to life, partnering with product managers, designers, and engineers to shape the user experience in the app. Over time, you'll expand into cross-functional work on new product features that depend on content quality and depth. You'll design the workflows and AI pipelines that let us produce more, faster, and better. Key Responsibilities - Content design: Shape how our plans are structured, how content modules fit together, and how personalization layers on top. - Cross-functional product work: Partner with product managers, designers, and engineers on features that depend on content. You'll be in the room when these are shaped, not briefed at the end. - AI-powered production: Build workflows that multiply output through AI — from script generation to voiceover automation. This is how the team already works. - Quality and localization: Set the bar for what good content looks like at Leaply. Own how quality holds up across languages as we expand. - Measurable impact: Use product data and A/B tests to decide what to build, kill, or iterate on. Your decisions directly affect retention and engagement. - Production coordination: Oversee content production end-to-end, from brief to finished asset. Partner with internal and external production resources. Qualifications - 1-2 years in content roles. - Systems thinker: you've built content at scale through repeatable processes, not one-off pieces. - AI-native: you've shipped at least one AI workflow that measurably improved content output. - English fluency with near-native writing quality. - Cross-functional operator: comfortable in product dashboards and collaboration tools, not just Google Docs. - Track record of ownership: you've taken a content function from 0 to 1 or 1 to 10. Nice to Have - Second language fluency (DE, ES, FR, PT, or IT). - Background in wellness, fitness, mental health, or behavioral science. - Video production experience (scripting, directing, editing). - Experience with localization at scale. Why This Role - Scale the craft: You'll help evolve how Leaply produces content — the tools, the processes, the standards behind it. - Content drives retention: What users engage with daily determines whether they come back tomorrow. You'll own that experience. - Real AI infrastructure: We're already running AI pipelines in production. You'll build on top of that from day one. What You'll Get - Competitive compensation and a high-impact role. - Full ownership of the content function. - Direct reporting to the CPO during onboarding. - Access to internal SKELAR communities across Marketing, Product, Engineering, Design. - A meaningful mission: help people live healthier lives every day. Benefits - Meals, gym access in Kyiv or a partial fitness stipend in Warsaw, health insurance, paid business travel where the role requires it, and corporate partner discounts.

• Help define and maintain the product content model, including content types, fields, relationships, and reuse patterns • Establish taxonomy and tagging frameworks to enable discoverability and targeted delivery • Design content structures that support retrieval-augmented generation (RAG), including chunking, metadata, and semantic relationships • Design scalable information architecture systems across products, personas, and delivery channels • Define standards for modular, component-based content authoring and reuse • Partner with Product, UX, Engineering, Support, and Accessibility teams to align content with product experiences and workflows • Translate product and business requirements into structured content and architecture solutions • Collaborate closely with Content Engineers to ensure proper implementation of content models and standards • Act as a bridge between strategy, governance, and execution teams