Blueprint

• Build and own a scalable creator pipeline across SG/HK sourcing and vetting localized creators by market, language, and cultural fit, and keeping the pipeline full week over week. • Run influencer campaigns end to end - outreach, negotiation, briefs, timelines, approvals, tracking, and results - managing dozens of creators simultaneously without things slipping. • Own whitelisting and usage rights so every asset is contractually covered, compliant with local disclosure rules, and ready to scale in paid media. • Partner with Paid Media to feed winning creator content into ads, iterating on the best-performing assets by market to drive down CAC. • Build market-level reporting, tracking things like - net new customers, revenue per creative, spend, creator collaboration turnaround time, and active creator count. • Create repeatable creator playbooks: localized briefing templates, compliance guardrails, and per-market best practices, and support geo-targeted creator activations tied to market and retail launches.

Role Description As Blueprint scales internationally, this role starts by owning the creator engine in our two priority launch markets — Singapore and Hong Kong, and grows into the broader international mandate as those markets prove out. International growth depends on localized storytelling and creator credibility, so you will build and run the end-to-end influencer ecosystem: - Sourcing, outreach, negotiation, briefing, whitelisting, tracking, and performance optimization. - Build and own a scalable creator pipeline across SG/HK, sourcing and vetting localized creators by market, language, and cultural fit, and keeping the pipeline full week over week. - Run influencer campaigns end to end - outreach, negotiation, briefs, timelines, approvals, tracking, and results - managing dozens of creators simultaneously without things slipping. - Own whitelisting and usage rights so every asset is contractually covered, compliant with local disclosure rules, and ready to scale in paid media. - Partner with Paid Media to feed winning creator content into ads, iterating on the best-performing assets by market to drive down CAC. - Build market-level reporting, tracking things like - net new customers, revenue per creative, spend, creator collaboration turnaround time, and active creator count. - Create repeatable creator playbooks: localized briefing templates, compliance guardrails, and per-market best practices, and support geo-targeted creator activations tied to market and retail launches. Qualifications - 3–5+ years in influencer marketing or creator partnerships, with direct, hands-on ownership of creator programs. - Proven track record running performance-driven influencer campaigns tied to measurable outcomes - CAC, revenue, and new customer growth. - Experience sourcing creators across multiple countries and negotiating contracts, usage rights, and whitelisting terms. - Working knowledge of international disclosure and advertising compliance. - Exceptional organization and strong writing/creative taste - briefs are clear, content is on brand, and creators actually deliver what’s needed. Requirements - Experience in DTC health, wellness, supplements, or longevity. - Fluency with paid social (Meta / TikTok) and a real understanding of how creator assets perform once they become ads. - Comfort building reporting and attribution from scratch across multiple markets. - Fluent in Chinese + English. - Self-starter who builds the playbook while running campaigns - comfortable operating independently after onboarding and knowing when to pull in cross-functional partners.

• Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan • Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently. • Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to. • Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself. • Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales. • Own performance — use analytics to learn what's working and feed it back into strategy. • Partner closely with Kate and the Senior Director of Content on creative direction.

Role Description Kate Tolo, co-founder of Blueprint, Don't Die, and Immortals, is building her own brand at the forefront of female health: the first longevity protocol designed from the ground up around a woman's body. We're looking for a strategist to build it from the ground up — owning the strategy, storytelling, and growth runway for Kate across Instagram (Reels, carousels, Stories) and beyond, and directing the team of creators that brings it to life. Medicine and longevity have largely been written in a language that leaves women out. Kate is changing that, turning the same engine of measurement and radical transparency that made Bryan a global experiment on the female body for the first time. The question driving everything: what happens when the female body is studied with a rigor it's never been given? Location: Los Angeles Preferred, Remote for the right candidate. Position Responsibilities: - Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan. - Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently. - Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to. - Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself. - Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales. - Own performance — use analytics to learn what's working and feed it back into strategy. - Partner closely with Kate and the Senior Director of Content on creative direction. Qualifications - 5+ years building short-form social/content strategy, ideally 0→1 — a brand or creator taken from blank page to a real, growing audience. - A talent for translating complex or scientific topics into accessible, social-first storytelling — making rigorous material feel human and shareable. - Experience directing creators and editors — you get the best work out of a team, not by doing it all yourself. - Deep expertise in short-form platforms, Instagram especially — the mechanics of growth, attention, and retention. - Exceptional storytelling instincts and strategic judgment. - Fluency with social analytics and data-informed decision-making. Requirements - Strong understanding of the production and edit process — enough to direct it and set a high creative bar. - Basic graphic design / Canva. - Interest or background in women's health, longevity, or wellness. - Comfort in a fast, scrappy environment where a quick post can outperform a big production. - Experience repurposing/distributing content across channels (e.g., X). Benefits - Salary Range: $175-200k + equity + benefits.

• Own the full product lifecycle from concept → development → launch → post-market optimization. Success in this role is defined by the quality of the products you build and the scale they achieve. • Define ingredient strategy, dosing, and differentiation in partnership with R&D • Drive cross-functional execution across R&D, Quality, Ops, Regulatory, and Marketing • Partner with Ops on co-manufacturer selection, scale-up, pilot runs, and commercialization • Work with suppliers and manufacturing partners; assess feasibility, timelines, and risks • Ensure scientific rigor across formulation, claims, and product positioning

• Own Kate's voice on X — turn complex science into clear, compelling posts and threads that grow an audience. • Translate scientific and clinical write-ups into accessible, accurate, social-first copy — making rigorous material feel human and shareable without losing the science. • Write captions and copy across our other platforms, repurposing X content so it works everywhere. • Help shape and steward Kate's brand voice and tone as the brand takes form. • Work closely with Kate, the Senior Director of Content, and the short-form team to keep a steady, reliable flow of content going out.

Role Description The Director of Product Development owns the end-to-end development of Blueprint products across functional foods, sports nutrition, and dietary supplements. This role translates strategy into finished product - driving concept, formulation, validation, and commercialization with full accountability for quality, timelines, and outcomes. You will lead cross-functional execution and ensure every product meets Blueprint’s standards: scientifically defensible, operationally scalable, and commercially differentiated. This is an opportunity to work alongside a world-class R&D team to build products that scale to millions and shape the future of the supplement industry. Location: Typically remote unless for specific reason. Position Responsibilities: - Own the full product lifecycle from concept → development → launch → post-market optimization. Success in this role is defined by the quality of the products you build and the scale they achieve. - Define ingredient strategy, dosing, and differentiation in partnership with R&D. - Drive cross-functional execution across R&D, Quality, Ops, Regulatory, and Marketing. - Partner with Ops on co-manufacturer selection, scale-up, pilot runs, and commercialization. - Work with suppliers and manufacturing partners; assess feasibility, timelines, and risks. - Ensure scientific rigor across formulation, claims, and product positioning. Qualifications - 10+ years in product development (supplements, functional foods, or adjacent categories). - Proven track record of taking products from concept to commercial launch. - Experience working with co-manufacturers, suppliers, and supply chain systems. - Strong understanding of formulation, ingredient sourcing, and manufacturing constraints. - Strong experience with regulatory frameworks (FDA, Prop 65, international compliance). Requirements - Experience scaling multiple SKUs in a high-growth environment. - Familiarity with SFP/NFP development and labeling tools. - Experience working with COAs, spec sheets, and quality systems. - Background in evidence-based formulation and claims substantiation. - Experience building or improving product development systems/processes. Benefits - Salary Range: $175k - $200k + equity + benefits.

Role Description Kate Tolo, co-founder of Blueprint, Don't Die, and Immortals — is building her own brand at the forefront of female health: the first longevity protocol designed from the ground up around a woman's body. We're looking for a Senior Copywriter who will be instrumental in shaping Kate's brand voice. This is a role for someone who lives where science meets story: you can read a dense clinical study and turn it into a post a first-time reader actually gets — and wants to share. You'll help define how Kate sounds — rigorous but human, curious, honest, discovering in real time rather than declaring from on high. Position Responsibilities: - Own Kate's voice on X — turn complex science into clear, compelling posts and threads that grow an audience. - Translate scientific and clinical write-ups into accessible, accurate, social-first copy — making rigorous material feel human and shareable without losing the science. - Write captions and copy across our other platforms, repurposing X content so it works everywhere. - Help shape and steward Kate's brand voice and tone as the brand takes form. - Work closely with Kate, the Senior Director of Content, and the short-form team to keep a steady, reliable flow of content going out. Qualifications - A background in scientific, medical, or health/research writing — you're at home in clinical material and can stand behind its accuracy. - A rare talent for simplification — you make hard things easy to understand and impossible to stop reading. - Native fluency in short-form social copy, especially X — you know what earns attention and what falls flat. - A strong, adaptable voice — you can build and hold a brand's tone, even when writing as someone else. Requirements - Interest or background in women's health, longevity, or wellness. - A track record of X threads or social copy that grew an audience. - Comfort ghostwriting or writing in a founder's voice. - Fast, self-directed, and comfortable in a scrappy environment. Benefits - Salary Range: $130-160k + equity + benefits

• Own the end-to-end execution of quantitative research projects, supporting stakeholders through the full research lifecycle—from survey design and programming to data analysis, reporting, and insight development. • Manage multiple projects simultaneously, ensuring high-quality deliverables, accurate data processing, and timely communication of project progress. • Develop survey questionnaires aligned with research objectives and business questions. • Apply survey design best practices, including question clarity, logical flow, and bias mitigation. • Program surveys using platforms such as Qualtrics, Decipher, or similar survey tools. • Conduct comprehensive quality assurance (QA) testing to ensure survey functionality and respondent experience. • Clean, validate, and prepare survey datasets for analysis. • Create research reports, presentations, and summaries that communicate key findings effectively.

• Manage a portfolio of commercial and small-to-medium business accounts. • Protect existing revenue while identifying opportunities for account expansion and new customer acquisition. • Drive year-over-year revenue growth through proactive account planning and customer engagement. • Build and maintain strong customer relationships to influence purchasing decisions and long-term adoption. • Own sales opportunities through the full lifecycle, from discovery and qualification to close. • Coordinate cross-functional stakeholders, partners, pricing resources, and support teams to accelerate deals. • Leverage available programs, incentives, and funding mechanisms to remove obstacles and move opportunities forward. • Deliver high-touch concierge support for strategic and high-value opportunities. • Support inbound and partner-generated opportunities while creating net-new demand through outbound prospecting. • Execute targeted outreach campaigns to identify and develop qualified sales opportunities. • Expand adoption within underpenetrated or inactive customer accounts. • Maintain a healthy sales pipeline and consistently achieve activity and revenue targets. • Serve as the central point of coordination between customers, partners, and internal teams. • Enable partners with sales support, deal guidance, and program knowledge. • Ensure effective co-selling motions and lead management processes. • Align customer and partner engagement strategies to maximize revenue opportunities. • Track pipeline performance, forecasting, and key sales metrics. • Provide feedback to improve sales programs, playbooks, incentives, and processes. • Support scalable sales initiatives, including AI-driven selling strategies and automation capabilities. • Identify sales process gaps and recommend improvements to increase efficiency and customer satisfaction.