• Identify and develop member-centric strategies to accelerate business goal achievement. • Plan and recommend engagement strategies based on quantitative analyses of consumer databases. • Provide thought and change partners to drive engagement improvements. • Advise executives on functional strategies for member engagement.

• support marketing across the dental and real estate verticals • create and manage daily social media content to increase brand visibility, engagement, and newsletter subscriptions • monitor engagement metrics and identify opportunities to grow the firm’s social presence • edit short video clips for social media distribution; add captions, branding, and simple graphics to video/audio content • support YouTube optimization (titles, descriptions, tags, thumbnails, end screens) • organize podcast files and coordinate episode uploads • draft and proofread weekly email newsletters

• Plan, coordinate, and execute field events and partner activations across Tekmetric’s key regions in support of Strategic Alliances and Channel and Referral Partners. • Serve as the Tekmetric representative at regional association events, industry expos, distributor events, and coaching organization gatherings. • Coordinate logistics for partner-facing events which may include booth setup, collateral, swag, signage, and speaker or sponsorship coordination. • Support activation at industry events. • Enable and support in-field referral motions with partners including partner in-field reps, regional reps, coaching organizations, and peer groups. • Build and maintain field activation kits, partner enablement materials, and co-branded leave-behinds for use by Field Channel Managers in their territories. • Support the Tekmetric certification program rollout. • Act as a liaison between the Field Channel Team, Partner Marketing, and Events Team ensuring field-level feedback informs program design. • Support in-field activation for partners helping translate alliance agreements into tangible field moments. • Coordinate co-marketing field touchpoints with partners as alliance programs activate. • Assist with partner-facing communications, scheduling of field visits, and tracking of field engagement activity. • Track field event and activation performance, including partner referral volume, event attendance, and lead capture, feeding data back into demand gen reporting. • Maintain a field calendar of partner events, and activations across all regions. • Coordinate with Sales (AE / Field Sales POD) on handoff process for leads generated through field partner activations — confirm handoff SLA and CRM tagging convention with Sales leadership.

• use the latest social strategies to represent the brand on social media • ensure the brand voice is carried out across all social media channels while driving performance • responsible for content calendars, publishing content and community engagement • demonstrate knowledge of all major social media platforms and enjoy testing new ones • identify response opportunities for clients on social and know when to escalate/engage further