Role Description The Marketing Coordinator is an essential member of the marketing team, responsible for planning, executing, and operationalizing marketing programs that support HealthMark Group’s go‑to‑market strategy. This role serves as the operational backbone for marketing initiatives, owning tradeshow execution, vendor coordination, sponsorship deliverables, team coordination, and cross‑functional program management across sales, client experience, and other key stakeholders. The Marketing Coordinator enables the marketing and sales organization to operate efficiently by managing logistics, timelines, vendors, and systems. This role is critical to ensure that HealthMark’s marketing strategy translates into flawless execution. Strong project management skills and attention to detail are essential for this role, as you will be working on a variety of different projects at any given time. If you thrive in a fun, fast-paced, and creative environment, then this is the role for you! Objectives - Event & Tradeshow Management - Leads planning and execution for regional and national conferences including registration and sponsorship logistics. - Exhibitor communications and deadlines. - On‑site logistics including show orders, shipping, and handling. - Internal coordination across various stakeholders. - Serves as the primary point of contact between HealthMark and event organizers. - Supports client-facing events, ensuring brand consistency and high-quality engagement. - Ensures key milestones are tracked, documented, and executed. - Vendor & Budget Coordination - Manages relationships with external vendors and agencies, including creative partners, promotional product vendors, event venues, and conference service providers. - Coordinates invoice tracking, cost summaries, and budget inputs for marketing programs and events. - Sources, prices, and manages inventory for swag and other promotional items. - Marketing Program & Content Support - Supports marketing team programs which may include lead generation, marketing campaigns, email marketing, and website. - Identifies gaps and risks in marketing processes and proposes improvements. - Documents requirements, timelines, and dependencies to prevent missed opportunities or deadlines. - Manages requests from other internal teams for marketing support. - Updates content from other departments to ensure consistency with the HealthMark brand and style. Qualifications - 1-3 years of experience in B2B marketing. - Bachelor’s degree in marketing, communications, or related field. - Experience with InDesign or similar is a plus. Requirements - Exceptional attention to detail and follow‑through. - Clear written and verbal communication skills. - Strong program and project management capabilities. - Excellent organizational skills, with the ability to manage competing priorities and maintain accurate documentation. - Proven ability to prioritize and deliver against multiple deadlines across concurrent initiatives. - Demonstrated ability to manage relationships with vendors, agencies, and external partners. - Familiarity with digital marketing tools and healthcare industry trends is a plus. Note This job description is intended to provide a general overview of the position and does not encompass all job-related responsibilities and requirements. The responsibilities and qualifications may be subject to change as the needs of the organization evolve. This role does or may require regular access to Protected Health Information (PHI) and/or confidential client data. The incumbent must demonstrate a strong understanding of confidentiality requirements, adhere to all HIPAA regulations and organizational privacy and security policies, and report any known or suspected unauthorized access, use, or disclosure of PHI immediately to the Privacy Officer or Information Security team. This position requires timely completion of all required company-sponsored and regulatory training programs.

• Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings • Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events • Perform post-event outreach, follow-ups, and recaps • Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners • Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral • Maintain content calendars and collaborate with product SMEs on blogs and white papers • Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI • Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps • Identify industry trends and review analyst reports to share insights with the broader team • Cultivate ongoing knowledge of digital transformation and technology trends • Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities • Become well-versed in Bounteous solution offerings, services, and capabilities

• Strategy & Execution: Develop and manage end-to-end multi-channel marketing campaigns with a focus on PPC and SEO. • Paid Media Oversight: Manage and optimize complex campaigns across Google Ads and Meta Ads to meet strict client KPIs. • Lead Generation: Implement and refine strategies specifically designed to generate high-quality leads for service-based and e-commerce clients. • Technical Implementation: Build, edit, and optimize high-converting landing pages to ensure maximum ROI on ad spend. • Performance Reporting: Analyze campaign data to provide actionable insights and transparent reporting to stakeholders. • Client Success: Ensure the technical and creative aspects of each account align with the client’s brand and growth objectives.

Role Description Die cimdata Bildungsakademie GmbH sucht für den Fachbereich Marketing einen freiberuflichen Dozenten (m/w/d) für die Weiterbildung SEA Basics: Grundlagen der Suchmaschinenwerbung mit Google Ads. Der Unterricht erfolgt ganztägig in deutscher Sprache, weshalb sehr gute Deutschkenntnisse erforderlich sind. Die folgenden Themengebiete dienen als Orientierung für potenzielle Lehrinhalte: - Grundlagen und Hintergrundwissen - Technisches Hintergrundwissen und Funktionsweise von Suchmaschinen - Search Engine Advertising / Suchmaschinenwerbung - Google Netzwerke (Display/Search) - Google Ads Produkte und Strategien - Google Ads Produkte: Search, Remarketing, Display, Shopping, Video etc. - Kampagnentypen je nach Unternehmensstrategie & -ziel - Kampagnenaufbau und -struktur - Kampagnenaufbau von A-Z in Google Ads - AdGroups, Anzeigentexte & Anzeigenerweiterungen - Erfolgreich effektive Anzeigentexte schreiben - Keyword Match Types und deren Intentionen - Zielführende Landingpages gestalten - Budgetierung und Abrechnung - Budgetplanung in Google Ads - Abrechnungsmodelle und Bid-Strategien (CPC, CPM, CPA etc.) - Optimierung und Monitoring - Targeting - Kampagnenoptimierung und Monitoring - Zertifizierung - Erlangen der Fundamentals Google Ads Zertifizierung Company Description Willkommen bei cimdata! Wir sind ein innovatives Unternehmen mit langjähriger Erfahrung in der beruflichen Qualifizierung und Weiterbildung. Als zertifizierter Bildungsträger bieten wir deutschlandweit modernes und attraktives Lernen an – dank über 70 flexibel kombinierbaren Kernmodulen in der Weiterbildung sowie verschiedenen Umschulungen mit IHK-Abschluss in Fachinformatik, Mediengestaltung und kaufmännischem Wissen. Firmenseminare für Unternehmen & Selbständige & Karriereservice runden unseren Service ab. Werden Sie Teil unseres engagierten Teams und gestalten Sie mit uns die Zukunft der beruflichen Bildung!