• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. • Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact. • Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative). • Teach clients and teammates, and document what works so others can reuse it. • Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). • Test small, prove value, then scale. • Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools. • Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence. • Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes. • Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

• Google Ads ownership: Over time, you operate the Google accounts day-to-day. UK is the core market and your priority today, with the rest of the EU on the cards this year. Search, Performance Max, Shopping, YouTube, Demand Gen. Keyword research, match type strategy, negatives, ad copy, extensions, feed hygiene, landing page alignment, daily optimisation. • Profit-aware scaling: You push spend up while keeping tCPA / CAC inside target bands. You understand how to grow Search Abs Top IS through budget, bidding, and quality score. You know how to scale a tCPA campaign when actual performance is running well ahead of target without blowing out CACs. • Compliance mastery & account resilience: You operate cleanly under ASA / CAP and GPhC rules, particularly Rule 12.12 (POMs cannot be advertised to the public). You never reference prescription medicines, named drugs, or use words like "medication" in ad copy. You maintain and evolve our MCC and account structures to keep them resilient against the unique compliance challenges of GLP-1 advertising. • Multi-geo orchestration: You run multiple country accounts in parallel without dropping balls - different keywords, localised ad copy, different match type strategies, different compliance realities, different reporting cuts. You build the systems that make multi-geo manageable as it grows. • Ad copy, feed and landing page craft: You write ad copy that converts inside tight character limits and strict compliance rules. You treat Bolt like an e-commerce product on Google Shopping, owning the product feed, data quality, and the ad-to-LP handoff. • Team building: As we add more buyers alongside you and underneath you, you hire, mentor, and lead the Google pod. You build the bench that this hire is the seed of.

• Define and own the ABM strategy for enterprise targets, including account segmentation, journey mapping, campaign plans, and paid ads strategy. • Design and lead the team structure and operating model for ABM and paid. • Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences. • Set the strategy and success metrics for ABM and paid, empowering the team to make campaign, budget, and channel decisions. • Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy. • Build and maintain strong working relationships with Sales leadership and reps for alignment on account selection and engagement plans. • Optimize paid media agency relationships, ensuring execution aligns with pipeline objectives.

• Own day-to-day HubSpot administration: workflows, lead scoring, list segmentation, campaign tracking hygiene, and data quality. • Administer 6sense, including intent signal setup, account scoring, orchestration, and programmatic advertising. • Keep the marketing tech stack clean, integrations working, and the handoff to sales airtight. • Handle the operational requests that keep campaigns moving: email, landing page, and form builds, tracking script installation, light WordPress updates, and embeds. • Be the go-to person who can turn a campaign brief into a built, tracked, launched program without hand-holding. • Work alongside our content/campaigns and product marketing leads to execute the programs they design, and alongside BDRs and sales to make sure leads and accounts are routed, scored, and tracked correctly. • Manage paid programs across search, social, and display, with a focus on driving efficient, high-quality traffic from ICP accounts. • Own campaign builds, targeting, budget pacing, creative coordination, and ongoing optimization. • Own GA4 and Google Tag Manager implementation, including UTM structure, conversion tracking, and event setup. • Build and maintain the marketing reporting that leadership relies on: channel performance, campaign results, and funnel metrics.