Assistant Director, Email Marketing Strategist Location: Hartford, Connecticut Work Arrangement: Hybrid Employment Type: Full-time Salary: $107,600 – $161,400 annually AD Digital Marketing - ME07AE We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future. Assistant Director, Email Marketing Strategist The Assistant Director, Email Marketing Strategist plays a key role in shaping and advancing the organization’s email marketing strategy to drive measurable business outcomes. This individual contributor role requires a strategic, self‑directed marketer with deep expertise in email best practices, audience segmentation, deliverability, and performance measurement. The ideal candidate will partner closely with business stakeholders to develop measurable data‑driven strategies, optimize a wide variety of campaigns with a goal of driving engagement and conversion, and ensure compliance with all applicable industry standards and regulations. Channel Ownership - Shape and execute email marketing strategies that align with organizational goals, applying best practices and data-driven insights to deliver a unified, meaningful approach. - Define outcomes and KPIs; use results to recommend optimizations and shape future strategy. - Translate complex requirements into clear briefs and executable plans for cross-functional teams. - Champion customer-first experiences by applying customer insights to messaging strategy and lifecycle design. - Monitor emerging digital marketing trends and apply innovative tactics to campaign strategies; conduct competitive analysis of the insurance landscape to identify new growth opportunities. Relationship Management - Operate as a subject-matter expert and strategic advisor to business partners; bring forward proactive opportunities. - Clearly communicate progress, risks, and recommendations throughout project execution; drive alignment across teams. - Build and maintain strong partnerships; influence conversations with professionalism and diplomacy. - Conduct regular check-ins with business partners to review performance and ensure alignment on campaigns. Analytics - Establish KPIs and reporting frameworks; analyze trends, identify insights, and recommend optimizations to stakeholders. - Build performance narratives (dashboards/visualizations) that connect email performance to business goals and decision-making. Segmentation & Targeting - Leverage marketing automation capabilities to drive lifecycle outcomes. - Develop and refine segmentation and targeting strategies using behavioral and demographic data to maximize engagement and conversion. - Advance personalization and relevance through dynamic content and audience-led messaging approaches. Vendor Management - Serve as the primary point of contact for at least one vendor, supporting the email channel with segmentation, scoring or deliverability. - Monitor platform performance and be seen as a subject matter expert, providing guidance and support to internal teams regarding capabilities, best practices, and troubleshooting. - Collaborate with Martech team and vendors to stay informed about new features, updates, and opportunities for innovation. - Deep knowledge of email marketing strategy with demonstrated success in leveraging the channel to drive measurable results. - Strong cross-functional leadership and stakeholder management; ability to navigate challenging conversations and drive alignment. - Comfortable influencing senior leaders. - Expert at advanced segmentation and targeting; comfortable driving a personalization strategy using behavioral/demographic insights. - Adept in navigating email deliverability, including list hygiene and reputation awareness. - Expert in performance measurement and storytelling: KPI frameworks, dashboards/visualizations, insights and - recommendations using platforms such as Tableau and Google Analytics. - Deep experience in ESP/marketing automation platforms and tools (preferably Salesforce Marketing Cloud). - Strong knowledge of HTML/CSS/ampscript; knowledge of SQL preferred. Qualifications: - Bachelor’s degree in marketing, communications, or related field. - 5+ years of experience in email marketing with proven experience leading strategy. - Experience with email deliverability - Data segmentation and reporting - Experience in insurance, financial services, or similarly regulated industries, with an understanding of compliance-driven marketing environments preferred. Compensation The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is: $107,600 - $161,400

Marketing Specialist Location: Albuquerque, New Mexico Remote and flexible work options may be available Employment Type: Full-time Salary: $54,018 – $85,363 annually Employees at Bernalillo County enjoy the ability to team up with each other to build a high quality of life for our county residents, communities, and businesses. In addition to being an organization with a strong focus on work-life balance, building a culture of flexibility, learning, and belonging the County offers many benefits. Employees of Bernalillo County enjoy many thoughtful rewards such as, but not limited to generous leave accruals; career development opportunities; remote & flex-work options as appropriate; longevity pay; education assistance program; health benefits; lucrative retirement; and so much more. The Marketing Specialist is responsible for developing, implementing, and managing strategic marketing, advertising, and public outreach initiatives that enhance Bernalillo County brand awareness, strengthen constituent engagement, and support organizational growth and community impact. This role combines creative storytelling with data-driven decision-making to plan, execute, and evaluate (or reset) innovative marketing campaigns across digital, print, social media, and traditional communication channels. The Marketing Specialist ensures brand consistency and integrity across all county communications while promoting government transparency, accessibility, and public trust. This position serves as a key resource for communicating county services, events, and objectives. This person closely collaborates with internal departments, external partners, elected officials, and community organizations to strategically enhance awareness of the County's work. The Marketing Specialist also works closely with the event staff to develop and implement communication strategies to increase public awareness, encourage participation, and strengthen relationships between Bernalillo County and the communities it serves. This role also monitors marketing performance metrics, evaluates campaign effectiveness, and recommends improvements to maximize engagement and return on public fund investment. DUTIES AND RESPONSIBILITIES - Develop and execute comprehensive marketing plans aligned with organizational goals and objectives. - Drive brand awareness and increase brand visibility through strategic marketing and advertising initiatives, including paid and earned media. - Develop promotional strategies and campaigns to support Bernalillo County's messaging, branding, and public services. - Maintain and strengthen brand identity, messaging, and positioning across all marketing channels. - Ensure brand integrity and consistency across all marketing materials, communications, and customer touchpoints. - Lead the Bernalillo County Brand Committee, ensuring compliance with brand standards while providing guidance on brand strategy, visual identity, and messaging consistency. - Identify target audiences, market opportunities, and emerging trends to support brand awareness and countywide campaign growth. - Build and maintain strong relationships with internal and external stakeholders. - Understand internal client goals, target audiences, and marketing objectives to develop effective marketing solutions. - Plan, develop, implement, and manage integrated marketing and advertising campaigns across multiple channels, including digital, social media, email, outdoor, print, web, and other media. - Coordinate with the County's communications teams-including Creative Services, Web, Social Media, Public Information Officers, Media Buying, Digital Marketing, and Production-to develop compelling advertising campaigns and promotional materials. - Design and execute innovative marketing campaigns that increase constituent engagement and deliver measurable results. - Develop campaign briefs, proposals, presentations, and performance reports. - Coordinate campaign calendars, timelines, budgets, deliverables, and project schedules to ensure successful execution. - Manage multiple projects simultaneously while maintaining quality standards and meeting deadlines. - Conduct market research and competitive analysis to identify trends, demographic shifts, market opportunities, and emerging needs. - Analyze consumer behavior and audience insights to improve campaign effectiveness and expand reach. - Apply data-driven insights to refine marketing strategies, optimize channel performance, and strengthen customer engagement. - Monitor industry trends, market developments, and emerging marketing technologies to identify new opportunities. - Monitor and analyze campaign performance, key performance indicators (KPIs), conversion rates, customer engagement metrics, and return on investment (ROI) for public funds. - Evaluate marketing effectiveness and provide strategic recommendations for campaign optimization and continuous improvement. - Establish and manage marketing and advertising budgets, resources, timelines, and project deliverables. - Coordinate with internal departments, vendors, advertising agencies, and media-buying partners to plan, place, and distribute marketing campaigns across multiple channels while monitoring expenditures and maintaining approved budget parameters. - Oversee vendor relationships, resource allocation, and project schedules to ensure the successful and timely completion of marketing initiatives. - The above information is intended to outline the general nature and scope of the duties required for this position. It is not an exhaustive list and may vary depending on specific job assignments and responsibilities. MINIMUM QUALIFICATIONS - Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. - Two (2) years of related work experience in marketing, advertising, campaign development, and implementation. - Any equivalent combination of related education and/or experience may be considered for the above requirements. SUPPLEMENTAL INFORMATION PREFERENCES - Master's degree preferred. SCREENING AND COMPLIANCE The offer of this Bernalillo County position requires compliance with the following: - Successful completion of a post-offer employment medical examination. - Adherence to all County safety guidelines. - Complete all FEMA training(s) assigned to this position. - Possession of a valid New Mexico driver's license by the date of hire and maintenance of a valid license while employed in this position. - Complete required supervisor training, if applicable. WORKING CONDITIONS - Most essential job duties are performed indoors in climate-controlled environment. - Primary work surface is even, dry, carpeted or tiled floor. - Attendance at evening meetings may be required. - Works alone primarily, with or without directions. Works with a group at times, and with a select team at times. EQUIPMENT, TOOLS, AND MATERIALS - Equipment typically used in the performance of office duties includes telephone, computer, printer, and copy machine. - Various forms of paperwork are handled in performance of essential job duties.

*This position is remote/work from home. You need to reside within the Eastern Time Zone. If you live near the Atlanta office, the position will be hybrid, reporting into the office 3 days a week. The Director, Marketing Strategy serves as the strategic architect and business partner for Cox Automotive's consumer marketing organization, driving integrated marketing strategy across Autotrader, KBB, and multiple business units for each brand. This role acts as the connective tissue between business, product, B2B marketing, and cross functional consumer marketing team - translating complex business needs into actionable, integrated marketing strategies that drive measurable business outcomes. We are looking for a strategic, intellectually curious leader who is comfortable with ambiguity and is able to navigate change while balancing long term vision with near term execution needs. What You'll Do Strategic Business Partnership - Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem - Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning - Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics - Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities - Represent consumer marketing strategy in executive forums and business reviews Integrated Marketing Strategy Development - Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life. - Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams - Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions) - Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment - Own the "what" and "why" of marketing plans while enabling execution teams to determine the "how" - Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations - Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives - Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership Team Leadership & Development - Build and lead a high-performing strategy team, providing mentorship & development opportunities - Establish strategy team operating rhythms, standards, and best practices - Foster a culture of strategic rigor, customer-centricity, and business acumen - Develop strategic planning frameworks, tools, and processes that scale across business units - Partner with analytics to ensure strategies are grounded in data and insights What's in It for You? Here's a sneak peek at the benefits you could experience as a Cox employee: - A competitive salary and top-notch bonus/incentive plans. - Exceptional work-life balance, flexible time-off policies and accommodating work schedules. - Comprehensive healthcare, with multiple options for individuals and families. - Generous 401(k) retirement plans with company match. - Professional development and continuing education opportunities. - Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. - Extra perks like pet insurance, employee discounts and much more. Who You Are Minimum: - Bachelor's degree in related discipline and 10 years of marketing strategy, brand strategy, or management consulting experience. The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years of experience; or 14 years' experience in a related field. - 5+ years in director-level or equivalent strategic leadership roles - Proven track record of driving business outcomes through integrated marketing strategy - Experience partnering with senior business leaders (VP/SVP level) and influencing without direct authority - Background working in complex, matrixed organizations with multiple stakeholders - Experience managing agency relationships - Deep understanding of full-funnel marketing strategy (brand, performance, lifecycle) - Exceptional strategic thinking - ability to synthesize complex information, identify insights, and develop clear strategic recommendations - Data-driven mindset with ability to leverage analytics and customer insights to inform strategy - Systems thinking - sees connections across functions, channels, and business units - Executive presence and ability to present to C-level audiences with confidence and clarity - Proven ability to influence and build consensus across diverse stakeholders - Strong people leadership - develops talent, builds high-performing teams, creates inclusive environments - Collaborative approach while also comfortable making tough decisions and trade-offs - Travel: 25% Preferred: - Degree in Brand Management, Marketing or a related field - Master's degree preferred - Automotive, marketplace, e-commerce, or complex B2C/B2B2C business model experience strongly preferred Join the Cox family of businesses and make your mark today! USD 134,900.00 - 224,900.00 per year Compensation: Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. EOE, including disability/vets

*This position is remote/work from home. You need to reside within the Eastern Time Zone. If you live near the Atlanta office, the position will be hybrid, reporting into the office 3 days a week. The Director, Marketing Strategy serves as the strategic architect and business partner for Cox Automotive's consumer marketing organization, driving integrated marketing strategy across Autotrader, KBB, and multiple business units for each brand. This role acts as the connective tissue between business, product, B2B marketing, and cross functional consumer marketing team - translating complex business needs into actionable, integrated marketing strategies that drive measurable business outcomes. We are looking for a strategic, intellectually curious leader who is comfortable with ambiguity and is able to navigate change while balancing long term vision with near term execution needs. What You'll Do Strategic Business Partnership - Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem - Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning - Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics - Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities - Represent consumer marketing strategy in executive forums and business reviews Integrated Marketing Strategy Development - Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life. - Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams - Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions) - Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment - Own the "what" and "why" of marketing plans while enabling execution teams to determine the "how" - Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations - Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives - Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership Team Leadership & Development - Build and lead a high-performing strategy team, providing mentorship & development opportunities - Establish strategy team operating rhythms, standards, and best practices - Foster a culture of strategic rigor, customer-centricity, and business acumen - Develop strategic planning frameworks, tools, and processes that scale across business units - Partner with analytics to ensure strategies are grounded in data and insights What's in It for You? Here's a sneak peek at the benefits you could experience as a Cox employee: - A competitive salary and top-notch bonus/incentive plans. - Exceptional work-life balance, flexible time-off policies and accommodating work schedules. - Comprehensive healthcare, with multiple options for individuals and families. - Generous 401(k) retirement plans with company match. - Professional development and continuing education opportunities. - Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. - Extra perks like pet insurance, employee discounts and much more. Who You Are Minimum: - Bachelor's degree in related discipline and 10 years of marketing strategy, brand strategy, or management consulting experience. The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years of experience; or 14 years' experience in a related field. - 5+ years in director-level or equivalent strategic leadership roles - Proven track record of driving business outcomes through integrated marketing strategy - Experience partnering with senior business leaders (VP/SVP level) and influencing without direct authority - Background working in complex, matrixed organizations with multiple stakeholders - Experience managing agency relationships - Deep understanding of full-funnel marketing strategy (brand, performance, lifecycle) - Exceptional strategic thinking - ability to synthesize complex information, identify insights, and develop clear strategic recommendations - Data-driven mindset with ability to leverage analytics and customer insights to inform strategy - Systems thinking - sees connections across functions, channels, and business units - Executive presence and ability to present to C-level audiences with confidence and clarity - Proven ability to influence and build consensus across diverse stakeholders - Strong people leadership - develops talent, builds high-performing teams, creates inclusive environments - Collaborative approach while also comfortable making tough decisions and trade-offs - Travel: 25% Preferred: - Degree in Brand Management, Marketing or a related field - Master's degree preferred - Automotive, marketplace, e-commerce, or complex B2C/B2B2C business model experience strongly preferred Join the Cox family of businesses and make your mark today! USD 134,900.00 - 224,900.00 per year Compensation: Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. EOE, including disability/vets