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Hand Talk

Inteligência Artificial para Acessibilidade Digital

Performance and Growth Analyst — Mid-level

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

10 days ago

Salary

0

Seniority

Senior

PortugueseSQLWordPress

Job Description

Performance and Growth Analyst — Mid-level

Hand Talk

• Define strategy by objective (awareness, consideration, lead generation, MQL, SQL, pipeline and revenue attribution). • Build channel plans (Google Ads, Meta, LinkedIn, YouTube, Display/Programmatic), allocate budget by funnel stage and define test hypotheses. • Create briefs for the agency (or in‑house team) with goals, ICP target, messaging, assets, timeline and SLAs. • Ensure tagging (UTMs), campaign naming and tracking parameters are consistent. • Design and maintain automation flows (nurture, post‑conversion, re‑engagement, enterprise ICP nurture). • Manage database hygiene, segmentation and deduplication; ensure LGPD (Brazilian data protection law) compliance. • Operate scoring/lead grading aligned with MQL criteria → SLA with Sales (Pipedrive) and site/WordPress integration. • Run A/B tests and multivariate tests (creatives, offers, audiences, bids, landing pages, forms). • Conduct incrementality tests when applicable (geo tests, holdouts). • Maintain an experiments backlog with ICE prioritization (Impact, Confidence, Ease) and a biweekly cadence. • Build and maintain dashboards (Looker Studio) with views by channel, campaign and funnel (Lead→MQL→SQL→Sale). • Monitor and optimize CPL, CAC, ROAS, LTV, and MQL→SQL conversion rate. • Investigate drops and variations: traffic quality, offer/CTA, creative, landing page, sales response time, seasonality. • Co‑create high‑conversion pages and forms with Communications (UX writing, digital accessibility, performance). • Map funnel frictions and propose improvements (content, social proof, offers, chat, lead magnet, webhook, web‑to‑lead). • Maintain naming standards, UTMs, metrics dictionary and QA of events in GA4/GTM. • Weekly results ritual and strategic Marketing Reports (MRs) for leadership with actionable insights. • Monthly close by goals/OKRs and recommendations for the quarter. • Liaise with Comms/Content on offers, creatives and the editorial calendar with a performance focus. • Partner with Sales/SDR on SLA for speed/quality and ICP feedback. • Interface with Product/CS on activation, upsell and advocacy levers. • Light asynchronous daily check (pacing & anomalies). • Weekly meeting with agency/internal team for optimization. • Biweekly review of the experiments backlog (ICE prioritization). • Strategic Marketing Reports monthly, quarterly, semiannual and annual (insights, learnings, plans). • Quarterly Business Review with leadership (OKRs, budget, growth roadmap).

Job Requirements

  • Experience managing paid media with a focus on B2B/B2B2C demand generation.
  • Experience with CRM/marketing automation (preferably RD Station).
  • Proficiency in GA4, GTM, event configuration and integrations.
  • Knowledge of attribution (data‑driven when available, comparative models) and basic understanding of incrementality.
  • Advanced Excel/Sheets (pivot tables, VLOOKUP/INDEX/MATCH, QUERY, charts) and Looker Studio.
  • Clear writing for executive reports and briefings.
  • Interest in diversity, inclusion and accessibility.
  • Curiosity.
  • Collaborative mindset.
  • Structured and action‑oriented.
  • Comfortable working in ambiguity and in early‑stage environments.
  • Focused on impact — not just output.
  • Analytical thinking and causal reasoning.
  • Accountability for goals and transparent communication.
  • Product mindset (value for the ICP before volume).
  • Cross‑functional collaboration.
  • Continuous curiosity and learning.
  • Solution‑oriented and autonomous profile.

Benefits

  • CLT employment contract: your security and all rights guaranteed from day one.
  • Caju Benefits Card (R$ 1,160.00): flexible balance to use for meals, groceries, home office, culture and mobility.
  • Remote work — work from anywhere in Brazil.
  • SulAmérica Health Plan.
  • SulAmérica Dental Plan.
  • SulAmérica Life Insurance.
  • Online consultations with specialists via Conexa Saúde — telemedicine.
  • Wellhub: resources to help you perform at your best.
  • Extended year‑end recess: enjoy an extended break to recharge during the holidays.
  • Birthday day off: a special day off during your birthday month.
  • Extended parental leave: support and time to build or grow your family.
  • Ongoing Professional Development: access to platforms like LinkedIn Learning plus an annual allowance for courses and training. Invest in yourself!
  • University partnerships: support through discounts and giveaways.
  • Brazilian Sign Language (Libras) training.
  • English Pass: English learning to continue your career development.
  • Work equipment provided as part of your onboarding kit.

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