BetterSleep by Ipnos

Role Description We're looking for a Head of Data Analytics to own and evolve the entire data function at BetterSleep — platform, people, and strategy. You'll manage a team of data scientists, own the roadmap for our data infrastructure, and serve as the strategic data partner to product, growth, and executive leadership. This is a player-coach role: you'll spend real time in the work — reviewing dbt models, designing data products, unblocking your team — while also setting direction and partnering with the business on the decisions that matter. The data team at BetterSleep was historically weighted toward research and data science. We've been rebuilding it with a platform-first mindset: stable pipelines, reliable definitions, self-service tooling, and governance that makes the whole organization faster. You'll inherit that momentum and lead the next phase of that build. What You’ll Do - Data Platform & Engineering - Own the architecture and reliability of the UA data pipeline — BigQuery, dbt, Jenkins, AppsFlyer/SKAN attribution, and our downstream dashboards and Mixpanel warehouse sync - Drive the migration of remaining Python transformation scripts into dbt; establish CI/CD, testing standards, and dev/prod environment hygiene - Partner with engineering on the ingestion layer (ad platform APIs, Firebase, custom subscription backend webhooks) and upstream data quality - Evaluate and introduce new tooling when it's clearly the right call; default to keeping the stack simple - Analytics & Measurement - Own the definitions, logic, and reliability of our core metrics: installs, trials, trial-to-paid, RPP, ROAS, CAC, LTV, churn - Lead our attribution methodology — MMP (AppsFlyer), SKAN 4, SSOT deduplication — and translate it clearly to the UA and executive teams - Support our experimentation program: help PMs and the UA team design tests, validate results, and build statistical muscle across the org - Experience building or managing experimentation infrastructure (A/B testing platforms, statistical significance frameworks) - Build self-service data products that reduce the number of ad hoc requests hitting the team — including AI-powered tooling (e.g. natural language querying over Mixpanel/BigQuery, automated anomaly detection, LLM-assisted reporting) where it delivers real leverage - Product Analytics - Own product analytics instrumentation strategy in partnership with engineering — event taxonomy, Mixpanel governance, Firebase event schema - Translate product analytics into actionable insight for PMs: retention curves, funnel analysis, feature adoption, onboarding optimization - Ensure the product team can answer their own questions without always needing the data team in the loop - People & Partnerships - Manage and develop two data scientists; make hiring decisions around expansion of the team as needed - Partner closely with the UA Manager, Growth PM, and Head of Product as the data team's primary business-facing contact - Set sprint cadence, manage the data backlog, and keep the team focused on high-leverage work - Data Governance & AI-Forward Operations - Drive data governance and data semantic layer development; make our visualization platform more usable for non-technical stakeholders - Help the organization identify and automate high-friction internal workflows using AI — this is a company-wide priority with executive sponsorship - Champion a culture of practical AI adoption on the data team and beyond Qualifications - 7+ years in data/analytics roles, with at least 2 years managing a data team - Hands-on analytics engineering experience: you know dbt well, you're comfortable reviewing SQL models and data pipelines, and you can unblock your engineers when things break - Deep understanding of subscription and mobile app metrics: trial conversion, trial-to-paid modeling, LTV, renewal rates, cohort analysis - Experience with mobile UA attribution — MMP (AppsFlyer, Adjust, or similar), SKAN, multi-touch — and the real-world messiness of cross-platform reporting - Comfort with BigQuery (or another cloud data warehouse) as the analytical backbone - Strong instincts for data modeling: you think in facts and dimensions, you care about grain, and you can explain why a join is producing duplicate rows - Product analytics experience: you've owned event instrumentation, built Mixpanel or Amplitude governance frameworks, and partnered with product teams to translate raw events into insight - Business partnering skills: you can translate technical constraints into plain language for product and marketing stakeholders, and you push back when the question is the wrong one - Product mindset: you think about data as a product that serves internal users, not just a function that answers requests - Practical experience building with AI/LLM tools — not just using Copilot or ChatGPT for productivity, but actually designing and shipping AI-assisted workflows, internal analytics agents, or data apps that reduce manual work. You know what's possible with today's models and you're already finding ways to apply them Bonus Points - Background in consumer subscription apps (health, wellness, entertainment, productivity) - Built internal data apps using AI frameworks (Claude/OpenAI APIs, LangChain, agent tooling) — dashboards, Slack bots, automated anomaly alerts, natural language analytics interfaces, or similar - Deep experience with attribution frameworks and data modeling The Stack - BigQuery - dbt Core - Python - AppsFlyer - Mixpanel - Firebase - Jenkins - Google Cloud Storage - Jira Benefits - Competitive salary & compensation - Excellent health, dental, and vision coverage - Retirement plan with employer matching - Commuter & lunch benefits (UberEats) - Free access to telehealth & BetterHelp services - Any hardware/software you need to succeed - A product loved by millions — and admired by the press - Awesome people to work with - The chance to help people live a better life, every day

• Lead the design vision for BetterSleep’s core app experience in close partnership with Product and Engineering, and advocate for the user throughout the product development process • Design high-quality end-to-end user experiences that deliver a consistent, intuitive, and emotionally resonant experience across the customer journey • Own and evolve key product surfaces including core navigation, feature discovery and engagement, clinical screening and referral flows that feel seamless within the consumer app experience, and other critical moments that drive activation, trial-to-paid conversion, and retention • Craft and direct UX copy and microcopy across the product experience, including feature titling, education, and navigation, ensuring alignment with BetterSleep’s brand voice • Design for localization (text expansion, RTL considerations, etc.) to address the 6+ languages supported within the app • Collaborate with Engineers, Product Managers, and other Designers to solve user problems, navigate technical constraints, and scale product experiences effectively • Leverage internal data, experimentation results, and your understanding of human behavior to identify opportunities for improving conversion, retention, and engagement • Design for personalization and adaptive experiences, helping shape user flows that respond to individual needs, sleep goals, behaviors, and future AI-driven product capabilities • Participate in user research and competitive analysis to inform product direction and ensure a best-in-class mobile experience • Actively participate in agile processes and ceremonies • Make recommendations to management on process and tooling improvements • Ensure compliance with Android and Apple platform guidelines, stay current on new developments, and inform the team of relevant updates • Build strong relationships with stakeholders and communicate complex ideas, goals, and design rationale clearly and effectively • Mentor and guide other designers

The Opportunity At BetterSleep, we're on a mission to help the world sleep better. With over 85 million downloads, we're one of the most trusted wellness apps globally, helping millions of people fall asleep, stay asleep, and wake up feeling restored. We're at an inflection point. We're transforming from a content-driven sleep app into a connected sleep-health platform, where design, personalization, and behavioral science come together to create meaningful change in how people experience sleep. That means the core app experience, the thing you'd be designing, is the foundation everything else is being built on. Our team is lean, high-conviction, and moves fast. We run continuous experimentation across onboarding, subscription pricing, and content. We're building clinical screening flows, partnering with sleep specialists, and rethinking what a wellness app can do when it's backed by real science and real data. The design challenges here are not cosmetic. They're structural, behavioral, and directly tied to business outcomes. We're backed by BetterHelp and Teladoc, which gives us the resources of a public company. But we operate with startup-level ownership and speed. You won't be pushing pixels through an approval chain. You'll be shaping how millions of people interact with their sleep, every night. What are we looking for? BetterSleep is looking for a Senior Product Designer to own the design of the Core App experience. This person is passionate about creating seamless, high-impact user experiences by combining strong product intuition with insights from data, experimentation, and user behavior. The ideal candidate is detail-oriented, collaborative, and an effective communicator with a strong sense of craft across interaction design, visual design, and UX writing. This role is highly strategic and execution-focused. You will design the foundational experiences that shape how users discover value, build habits, and convert into long-term subscribers. You should be excited by the opportunity to work on personalization, feature adoption, connected care pathways, and the overall structure of the product experience. Responsibilities - Lead the design vision for BetterSleep’s core app experience in close partnership with Product and Engineering, and advocate for the user throughout the product development process - Design high-quality end-to-end user experiences that deliver a consistent, intuitive, and emotionally resonant experience across the customer journey - Own and evolve key product surfaces including core navigation, feature discovery and engagement, clinical screening and referral flows that feel seamless within the consumer app experience, and other critical moments that drive activation, trial-to-paid conversion, and retention - Craft and direct UX copy and microcopy across the product experience, including feature titling, education, and navigation, ensuring alignment with BetterSleep’s brand voice - Design for localization (text expansion, RTL considerations, etc.) to address the 6+ languages supported within the app - Collaborate with Engineers, Product Managers, and other Designers to solve user problems, navigate technical constraints, and scale product experiences effectively - Leverage internal data, experimentation results, and your understanding of human behavior to identify opportunities for improving conversion, retention, and engagement - Design for personalization and adaptive experiences, helping shape user flows that respond to individual needs, sleep goals, behaviors, and future AI-driven product capabilities - Participate in user research and competitive analysis to inform product direction and ensure a best-in-class mobile experience - Actively participate in agile processes and ceremonies - Make recommendations to management on process and tooling improvements - Ensure compliance with Android and Apple platform guidelines, stay current on new developments, and inform the team of relevant updates - Build strong relationships with stakeholders and communicate complex ideas, goals, and design rationale clearly and effectively - Mentor and guide other designers

• Design and optimize segmentation, targeting, and personalization strategies to deliver the right experience to the right user at the right time. • Identify key user states (e.g., struggling with insomnia, anxiety, poor sleep quality) and tailor product experiences accordingly. • Continuously improve onboarding, lifecycle journeys, and in-app messaging to maximize engagement and outcomes. • Define and execute the product strategy for connecting users to external care solutions (e.g., clinical programs, partners) when appropriate. • Collaborate with partnership and business teams to translate signed partnerships into high-impact in-product experiences and funnels. • Design seamless, trustworthy, and high-converting user flows that guide users toward relevant care options. • Own and improve key funnel metrics across feature adoption and activation, conversion into care pathways / partner experiences. • Run continuous experiments to improve user outcomes and business performance. • Define success metrics and analyze product performance end-to-end. • Use data to uncover insights, validate hypotheses, and inform product decisions. • Work closely with Design, Engineering, Data, and Marketing to deliver high-quality product experiences. • Ensure alignment across teams on priorities, goals, and execution plans. • Help shape the long-term vision of BetterSleep as a personalized sleep and care platform. • Identify new opportunities at the intersection of consumer wellness and clinical care.

Who are we and why should you join us? At BetterSleep, we're on a mission to help the world sleep better. With over 85 million downloads, we're one of the most trusted wellness apps globally, helping millions of people fall asleep, stay asleep, and wake up feeling restored. We're at an inflection point. We're transforming from a content-driven sleep app into a connected sleep-health platform, where design, personalization, and behavioral science come together to create meaningful change in how people experience sleep. That means the core app experience, the thing you'd be building, is the foundation everything else is being built on. Our team is lean, high-conviction, and moves fast. We run continuous experimentation across onboarding, subscription pricing, and content. We're building clinical screening flows, partnering with sleep specialists, and rethinking what a wellness app can do when it's backed by real science and real data. The design challenges here are not cosmetic. They're structural, behavioral, and directly tied to business outcomes. We're backed by BetterHelp and Teladoc, which gives us the resources of a public company. But we operate with startup-level ownership and speed. You won't be pushing pixels through an approval chain. You'll be shaping how millions of people interact with their sleep, every night. What are we looking for? BetterSleep is looking for a Senior Product Manager with a passion for building successful consumer (B2C) subscription products. This role is critical in shaping how millions of users experience our core app — from personalized content and feature discovery to guiding users toward meaningful care pathways when they need more targeted support (e.g., insomnia, anxiety, sleep apnea). This individual will own the product roadmap and lead end-to-end execution across growth loops and core product initiatives, delivering a top-performing product through data, creativity, and innovative thinking. This is a unique opportunity to work at the intersection of consumer product, personalization, and digital health ecosystem integration — and to have a direct impact on people's well-being at scale. Responsibilities Drive Personalized User Journeys in the Core Experience - Design and optimize segmentation, targeting, and personalization strategies to deliver the right experience to the right user at the right time. - Identify key user states (e.g., struggling with insomnia, anxiety, poor sleep quality) and tailor product experiences accordingly. - Continuously improve onboarding, lifecycle journeys, and in-app messaging to maximize engagement and outcomes. Build Connected Care Pathways - Define and execute the product strategy for connecting users to external care solutions (e.g., clinical programs, partners) when appropriate. - Collaborate with partnership and business teams to translate signed partnerships into high-impact in-product experiences and funnels. - Design seamless, trustworthy, and high-converting user flows that guide users toward relevant care options. Optimize Conversion & Impact - Own and improve key funnel metrics across: - Feature adoption and activation - Conversion into care pathways / partner experiences - Run continuous experiments to improve user outcomes and business performance. Be Deeply Data-Driven - Define success metrics and analyze product performance end-to-end. - Use data to uncover insights, validate hypotheses, and inform product decisions. Lead Cross-Functional Execution - Work closely with Design, Engineering, Data, and Marketing to deliver high-quality product experiences. - Ensure alignment across teams on priorities, goals, and execution plans. - Bring clarity and structure to complex, cross-functional initiatives. Contribute to Product Strategy - Help shape the long-term vision of BetterSleep as a personalized sleep and care platform. - Identify new opportunities at the intersection of consumer wellness and clinical care. What will you NOT do? - You will NOT be responsible for negotiating commercial terms or pricing with partners. - You will NOT operate in isolation — partnership opportunities will be brought to you post-agreement to shape the product experience, UX, and conversion strategy. - You will NOT be confined to incremental improvements — you’ll have the mandate to rethink and evolve core user journeys.

• Own the architecture and reliability of the UA data pipeline — BigQuery, dbt, Jenkins, AppsFlyer/SKAN attribution, and our downstream dashboards and Mixpanel warehouse sync • Drive the migration of remaining Python transformation scripts into dbt; establish CI/CD, testing standards, and dev/prod environment hygiene • Partner with engineering on the ingestion layer (ad platform APIs, Firebase, custom subscription backend webhooks) and upstream data quality • Evaluate and introduce new tooling when it's clearly the right call; default to keeping the stack simple • Own the definitions, logic, and reliability of our core metrics: installs, trials, trial-to-paid, RPP, ROAS, CAC, LTV, churn • Lead our attribution methodology — MMP (AppsFlyer), SKAN 4, SSOT deduplication — and translate it clearly to the UA and executive teams • Support our experimentation program: help PMs and the UA team design tests, validate results, and build statistical muscle across the org • Experience building or managing experimentation infrastructure (A/B testing platforms, statistical significance frameworks) • Build self-service data products that reduce the number of ad hoc requests hitting the team — including AI-powered tooling (e.g. natural language querying over Mixpanel/BigQuery, automated anomaly detection, LLM-assisted reporting) where it delivers real leverage • Own product analytics instrumentation strategy in partnership with engineering — event taxonomy, Mixpanel governance, Firebase event schema • Translate product analytics into actionable insight for PMs: retention curves, funnel analysis, feature adoption, onboarding optimization • Ensure the product team can answer their own questions without always needing the data team in the loop • Manage and develop two data scientists; make hiring decisions around expansion of the team as needed • Partner closely with the UA Manager, Growth PM, and Head of Product as the data team's primary business-facing contact • Set sprint cadence, manage the data backlog, and keep the team focused on high-leverage work • Drive data governance and data semantic layer development; make our visualization platform more usable for non-technical stakeholders • Help the organization identify and automate high-friction internal workflows using AI — this is a company-wide priority with executive sponsorship • Champion a culture of practical AI adoption on the data team and beyond

The Opportunity BetterSleep is one of the most downloaded sleep apps in the world, with 85M+ downloads and a global audience of people actively trying to sleep better. We're at an inflection point, moving from a legacy growth model to one built around unit economics, demand quality, and sustainable acquisition. The opportunity: build the growth engine for a brand that millions already use, with startup-level ownership and the resources of a public company. Our team sits at the intersection of consumer product, performance marketing, and data science — and we're building the data foundation to make all three faster and smarter. We run sophisticated UA programs across Facebook, Apple Search Ads, TikTok, and CTV; we run a continuous experimentation program across subscription pricing, onboarding, and content; and we have a growing Firebase + BigQuery data platform that powers it all. We're a lean, high-conviction team and we move fast. The Role We're looking for a Head of Data to own and evolve the entire data function at BetterSleep — platform, people, and strategy. You'll manage a team of data scientists, own the roadmap for our data infrastructure, and serve as the strategic data partner to product, growth, and executive leadership. This is a player-coach role: you'll spend real time in the work — reviewing dbt models, designing data products, unblocking your team — while also setting direction and partnering with the business on the decisions that matter. The data team at BetterSleep was historically weighted toward research and data science. We've been rebuilding it with a platform-first mindset: stable pipelines, reliable definitions, self-service tooling, and governance that makes the whole organization faster. You'll inherit that momentum and lead the next phase of that build. What You’ll Do Data Platform & Engineering - Own the architecture and reliability of the UA data pipeline — BigQuery, dbt, Jenkins, AppsFlyer/SKAN attribution, and our downstream dashboards and Mixpanel warehouse sync - Drive the migration of remaining Python transformation scripts into dbt; establish CI/CD, testing standards, and dev/prod environment hygiene - Partner with engineering on the ingestion layer (ad platform APIs, Firebase, custom subscription backend webhooks) and upstream data quality - Evaluate and introduce new tooling when it's clearly the right call; default to keeping the stack simple Analytics & Measurement - Own the definitions, logic, and reliability of our core metrics: installs, trials, trial-to-paid, RPP, ROAS, CAC, LTV, churn - Lead our attribution methodology — MMP (AppsFlyer), SKAN 4, SSOT deduplication — and translate it clearly to the UA and executive teams - Support our experimentation program: help PMs and the UA team design tests, validate results, and build statistical muscle across the org - Experience building or managing experimentation infrastructure (A/B testing platforms, statistical significance frameworks) - Build self-service data products that reduce the number of ad hoc requests hitting the team — including AI-powered tooling (e.g. natural language querying over Mixpanel/BigQuery, automated anomaly detection, LLM-assisted reporting) where it delivers real leverage Product Analytics - Own product analytics instrumentation strategy in partnership with engineering — event taxonomy, Mixpanel governance, Firebase event schema - Translate product analytics into actionable insight for PMs: retention curves, funnel analysis, feature adoption, onboarding optimization - Ensure the product team can answer their own questions without always needing the data team in the loop People & Partnerships - Manage and develop two data scientists; make hiring decisions around expansion of the team as needed - Partner closely with the UA Manager, Growth PM, and Head of Product as the data team's primary business-facing contact - Set sprint cadence, manage the data backlog, and keep the team focused on high-leverage work Data Governance & AI-Forward Operations - Drive data governance and data semantic layer development; make our visualization platform more usable for non-technical stakeholders - Help the organization identify and automate high-friction internal workflows using AI — this is a company-wide priority with executive sponsorship - Champion a culture of practical AI adoption on the data team and beyond