The Leading Private Capital Tech Platform
Marketing Operations, Paid Media Manager
Location
United States
Posted
6 days ago
Salary
$125K / year
Seniority
Senior
Job Description
Marketing Operations, Paid Media Manager
Altvia
• Own day-to-day HubSpot administration: workflows, lead scoring, list segmentation, campaign tracking hygiene, and data quality. • Administer 6sense, including intent signal setup, account scoring, orchestration, and programmatic advertising. • Keep the marketing tech stack clean, integrations working, and the handoff to sales airtight. • Handle the operational requests that keep campaigns moving: email, landing page, and form builds, tracking script installation, light WordPress updates, and embeds. • Be the go-to person who can turn a campaign brief into a built, tracked, launched program without hand-holding. • Work alongside our content/campaigns and product marketing leads to execute the programs they design, and alongside BDRs and sales to make sure leads and accounts are routed, scored, and tracked correctly. • Manage paid programs across search, social, and display, with a focus on driving efficient, high-quality traffic from ICP accounts. • Own campaign builds, targeting, budget pacing, creative coordination, and ongoing optimization. • Own GA4 and Google Tag Manager implementation, including UTM structure, conversion tracking, and event setup. • Build and maintain the marketing reporting that leadership relies on: channel performance, campaign results, and funnel metrics.
Job Requirements
- 3 to 5 years of marketing operations or demand generation experience, with hands-on HubSpot administration
- B2B SaaS experience is a requirement
- Experience with 6sense or a similar intent/ABM platform strongly preferred
- Strong hands-on paid media experience with Google Ads, LinkedIn Ads, and retargeting platforms
- Comfortable with GA4, Google Tag Manager, and building out UTM and conversion tracking infrastructure
- Comfortable with light technical implementation: WordPress updates, form integrations, tracking scripts, and embeds
- Highly organized and detail-oriented, with a genuine interest in clean data and tight process
- Experience working directly with a BDR or sales team on lead routing and handoff
- Financial services or SaaS experience preferred; private capital familiarity a plus
- Direct, low-ego communication style and a bias toward action.
Benefits
- Full medical, dental, and vision coverage
- Flexible PTO and paid holidays
- Volunteer time and donation matching
- 401(k) match
- Career development and a connected culture
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