The Knot Worldwide - TKWW was formed in 2018 when American media and technology company XO Group merged with WeddingWire, Inc., an online marketplace for weddin
Senior Manager, Performance Media
Location
United States
Posted
2 days ago
Salary
$130K - $170K / year
Seniority
Senior
Job Description
Senior Manager, Performance Media
The Knot Worldwide - TKWW
• Lead B2C Marketplace Media Strategy & Tactics • Act as a key partner to various teams including Marketing and Data • Own product/storefront feed strategy for dynamic product ads • Partner with creative teams to build paid media creative strategies • Develop detailed forecast builds and spend models • Plan and oversee rigorous testing roadmaps • Leverage Marketing Mix Models for media optimization • Regularly report on key metrics to stakeholders
Job Requirements
- 10+ years of professional experience in marketing media
- Strong background in strategy, execution, and operations
- Proven track record of steering cross-functional workstreams
- Expert media planning and optimization skills
- Ability to leverage data for media strategy
- Experience with A/B testing across media tactics
Benefits
- Medical insurance
- Dental insurance
- Retirement plans
- Generous leave policies
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