The Knot Worldwide - TKWW logo
The Knot Worldwide - TKWW

The Knot Worldwide - TKWW was formed in 2018 when American media and technology company XO Group merged with WeddingWire, Inc., an online marketplace for weddin

Senior Manager, Performance Media

Location

United States

Posted

2 days ago

Salary

$130K - $170K / year

Seniority

Senior

Bachelor Degree10 yrs expEnglish

Job Description

Senior Manager, Performance Media

The Knot Worldwide - TKWW

• Lead B2C Marketplace Media Strategy & Tactics • Act as a key partner to various teams including Marketing and Data • Own product/storefront feed strategy for dynamic product ads • Partner with creative teams to build paid media creative strategies • Develop detailed forecast builds and spend models • Plan and oversee rigorous testing roadmaps • Leverage Marketing Mix Models for media optimization • Regularly report on key metrics to stakeholders

Job Requirements

  • 10+ years of professional experience in marketing media
  • Strong background in strategy, execution, and operations
  • Proven track record of steering cross-functional workstreams
  • Expert media planning and optimization skills
  • Ability to leverage data for media strategy
  • Experience with A/B testing across media tactics

Benefits

  • Medical insurance
  • Dental insurance
  • Retirement plans
  • Generous leave policies

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