• Perform technical SEO audits on OLX Group websites and digital products, identifying opportunities to improve indexing, crawling, information architecture, performance, rendering and organic user experience. • Collaborate with Product, Engineering, Data and SEO Content teams to prioritize, detail and track SEO initiatives in the backlog. • Support the definition of technical SEO requirements for new pages, features, migrations, tests and product updates. • Monitor the organic health of portals by tracking metrics such as traffic, impressions, clicks, CTR, average position, index coverage, Core Web Vitals and cluster-based performance. • Analyze the impact of technical implementations, product changes and algorithm updates, linking traffic fluctuations to hypotheses, root causes and opportunities for action. • Produce clear, well-structured technical recommendations on topics such as canonicalization, redirects, sitemap, robots.txt, structured data, pagination, internal linking, speed, JavaScript rendering and crawl budget. • Support the SEO Content team with technical analyses to help improve the performance of pages, templates and content clusters. • Participate in Product and Engineering ceremonies to advocate SEO priorities based on impact, effort and risk. • Create analyses, reports and executive presentations about organic performance, initiative progress and growth opportunities.

• Develop and implement comprehensive SEO strategies (on-page, off-page, technical SEO) • Use and integrate AI tools (ChatGPT, etc.) for content optimization • Analyze rankings, traffic, and conversions and derive data-driven measures • Build and maintain AI-supported processes for content editing, briefings, and reporting • Work closely with design, web, and content teams • Conduct regular client meetings via Zoom

• Develop and execute on-page SEO strategies that improve organic visibility, traffic, and business performance across multiple content verticals. • Analyze existing content performance, identify growth opportunities, and recommend improvements based on SEO and business data. • Conduct in-depth keyword, competitor, and SERP research to uncover new content opportunities and optimize existing pages. • Discover and validate new content niches that can expand Eneba's organic presence and support long-term growth. • Build content roadmaps and prioritize initiatives based on impact, business value, and search demand. • Collaborate closely with Content Leads, Editors, and other marketing teams to ensure SEO best practices are incorporated throughout the content creation process. • Monitor SEO performance, measure the impact of optimization efforts, and continuously iterate based on results. • Leverage AI tools and emerging technologies to improve research, content planning, and SEO workflows. • Stay up to date with search engine developments, industry trends, and evolving SEO best practices.

• Drive and execute the content marketing plan • Own and manage the end-to-end ideation and production process for editorial and video content • Write and coordinate content for various communication channels • Own technical SEO and site health audits • Develop and monitor website components following UX, GEO, and SEO principles • Build and execute GEO plan for online visibility in AI search • Manage PR agency to improve online visibility