• Content Creation (Paid & Organic) - Concept, film, and edit high-energy content (TikTok, Reels, Shorts) that feels native to the platform (roughly 2 videos per day, dependent on a new launch or promo). - Capture and edit aesthetic photo and video assets specifically for our email newsletters - bringing our herbal rituals to life in our customers' inboxes through GIFs and lifestyle imagery. - Capture behind-the-scenes moments, events, and day-to-day operations to keep our brand feeling human and transparent. - Maintain an organized library of b-roll, product footage, and community UGC so our social team always has a bank of "evergreen" content to pull from. - Partner with the growth team to produce "UGC-style" ads that stop the scroll and drive conversions. - Identify top-performing organic posts and "remixing" them into high-converting ad formats for our Growth team, ensuring a seamless bridge between organic storytelling and paid performance. - Brainstorm fresh post ideas and write punchy, brand-aligned copywriting for social captions, ensuring the brand voice is consistent and engaging. • Platform Management & Broadcast Channel - Own our Instagram Broadcast Channel. This is our "inner circle" - you’ll be responsible for keeping it active with exclusive polls, voice notes, and early-access drops. - Transition followers from "passive observers" to "active participants" by fostering two-way conversations. - Moderate comments, answer DMs with personality (no "corporate-speak" here), and identify brand advocates who we should be rewarding. - Work with Social Media Manager to support the social media calendar, scheduling and publishing content across all social platforms. - Support Social Team with weekly reporting. • Community Building - Execute strategies to grow our community footprint through partnerships, challenges, and outreach. - Work closely with our Social Media Manager and Influencer Specialist to come up with ways to foster a loyal and engaged community. - Act as the "eyes and ears" of the company, reporting back on what the community loves, hates, or is asking for next. - Taking the lead on proactive community outreach, commenting on tagged posts, DMs, engaging with customer stories, and fostering loyalty

- Manage the workflow behind content (not always creating it) - Create print materials for events - Organize content across systems and the internal platform as well as audit for consistency - Ensure content follows brand, legal, and formatting guidelines - Coordinate with Nonprofit Supply and Events & Bookings teams - Track versions, approvals, and deadlines - Maintain content libraries and documentation - Support with editing needs and experience page updates - Review copy and content, flag errors, inconsistencies, or gaps before content goes live - Proactive, creative contributor and flexible to jump in to roles not yet defined

• Craft a rich, continuous pipeline of compelling content in support of overall GTM strategy that will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, emails, etc. • Responsible for the customer story pipeline; identifying and delivering content telling customer stories in a format that best aligns to the GTM strategy (such as; case study, guest blog post, speaker presentation, etc). • Monitor, and optimize content performance based on data. • Own, devise, and deliver content strategy in alignment with business goals, such as demand generation requirements. • Collaborate closely with cross-functional teams towards a joint goal of GTM success.

• Build and own content strategies that support paid media performance across Meta Ads, paid social, paid search, and Google Ad Grants. • Develop messaging frameworks, audience insights, and creative briefs that guide high‑performing campaigns. • Ensure all content aligns with nonprofit goals, brand voice, accessibility standards, and platform best practices. • Partner with creative teams to concept and refine ad copy, landing pages, scripts, and storytelling assets. • Identify content gaps and opportunities across the full funnel to improve engagement and conversion. • Work closely with Paid Media, Creative, and Account Management teams to ensure content supports campaign objectives and performance targets. • Translate performance data into actionable content recommendations and testing roadmaps. • Collaborate with clients to understand their mission, audiences, and impact stories, turning them into compelling digital narratives. • Lead content testing strategies, including messaging, creative angles, CTAs, and landing page variations. • Monitor campaign performance and provide insights that inform ongoing content refinement. • Maintain a pulse on platform trends, nonprofit storytelling best practices, and emerging content formats. • Mentor junior team members and contribute to building content standards, templates, and scalable processes. • Uphold high editorial quality and ensure consistency across all deliverables. • Support agency‑wide initiatives to strengthen creative strategy and cross‑team collaboration.